Diana de Jurei

• As a Business Advisor at Douglas College, I guide aspiring entrepreneurs through critical phases of business development, offering tailored training and consultations to foster their success.
• Mentored entrepreneurs in developing comprehensive business plans and securing funding to launch and grow their ventures.
• Conducted training workshops focused on financial management, marketing strategies, operations, and organizational development.
• Offered ongoing support to enhance participants' entrepreneurial skill sets and prepare them for market entry.

• As the Head of Business Development for Altissia, I focused on forging strategic partnerships with higher educational institutions and language schools across Canada to enhance their curriculum through our language learning platform.
• Established and nurtured relationships with major Canadian universities and language schools, including University of Toronto, York University, UBC, and KPU.
• Developed and executed a comprehensive business development strategy aimed at integrating Alissa's software into blended learning environments.
• Represented Altissia at the Languages Canada Conference 2024, showcasing the platform's capabilities and benefits to prospective partners.

• As a Head of Business Development at Sinornis, I focused on enhancing international student recruitment through strategic partnerships and innovative marketing initiatives.
• Cultivated and maintained relationships with top universities and colleges in Canada, Europe, and North America to drive international recruitment efforts.
• Represented Sinornis at key industry events such as ICEF, CAPSI, and NAFSA, gathering insights on market trends and opportunities.
• Identified and implemented campaigns, services, and distribution channels to increase sales and maximize business success.
• Developed and executed email sequencing campaigns via HubSpot to generate qualified leads.
• Executed AdRoll retargeting and LinkedIn marketing campaigns to enhance visibility and engagement.
• Coordinated the creation of marketing collateral and campaign-specific landing pages to support outreach efforts.

• As the Head of Sales and Business Development at Tellwell, I spearheaded initiatives that drove significant growth and optimized sales operations across multiple regions.
• Achieved a 30% increase in sales in 2020 through strategic planning.
• Managed an international sales team across Canada, the USA, Australia, and Southeast Asia.
• Managed sales and marketing budgets, conducting ROI analyses for efficiency.
• Set performance objectives and provided feedback to enhance sales activities.
• Oversaw lead generation, conversion optimization, and CRM management.
• Created marketing materials and executed business development strategies, including partnerships and events.

As the Digital Sales Manager at Glacier Media Group, I utilized my digital marketing expertise to drive online revenue growth while managing a team of 8 senior sales executives in a unionized environment.

• Digital Strategy: Developed and executed marketing strategies to boost online sales.
• Lead Generation: Leveraged SEO, PPC, and social media to generate qualified leads.
• Performance Optimization: Analyzed metrics to improve conversion rates.
• Team Leadership: Managed and trained a team of senior sales executives.

As Director of Sales at BreezeMaxWeb, I led the expansion of digital marketing solutions in Central Canada while managing and scaling a high-performing sales team.

• Sales Leadership: Sold digital marketing solutions, consistently surpassing individual and team sales quotas.
• Team Management: Hired, trained, and led a sales team, achieving the highest number of closed leads in 2016 and 2017.
• Market Expansion: Successfully expanded BreezeMaxWeb operations in Central Canada.
• Event Organization: Organized the first-ever Google conference for SMBs in Winnipeg.