Diana Herman
City Of Los Angeles
Summary
Skilled marketing professional with robust background in creating and executing strategic campaigns that drive growth. Known for strong team collaboration, adaptability to changing needs, and delivering measurable results. Adept in digital marketing, market analysis, and brand management, with focus on innovation and client satisfaction. Reliable and consistently effective in achieving organizational goals.
Overview
7
7
years of professional experience
Work History
Marketing Manager
Kickee Pants
12.2022 - 02.2025
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Developed and executed multi-channel marketing strategies across email, SMS, social media, and website.
- Managed the marketing calendar to align promotions, product launches, and storytelling initiatives.
- Led creative requests and worked with designers to develop compelling marketing assets.
- Oversaw social media strategy, including content planning, paid campaigns, and audience engagement.
- Managed influencer partnerships using Loud Crowd, streamlining product seeding, tracking engagement, and aligning influencer content with marketing strategies.
Marketing Manager
Fabletics
04.2019 - 10.2022
- Boosted brand awareness and managed marketing campaigns for both new and existing customers.
- Created monthly promotions strategy and executed site enhancements.
- Collaborated with planning/sales, creative, product, site merchandising, social media and email marketing teams to create best practices marketing initiatives and positioning for both new and existing customers.
- Successfully launched new brand initiatives (Fabletics Mens & YITTY)
- Managed marketing calendar and posted new content to coincide with new product and service releases.
- Leveraged industry trends and competitive analysis to improve customer relationship building.
- Oversaw and approved marketing copy, images, videos, assets and other collateral with established specifications.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
Marketing Coordinator
RAK Logistics
03.2018 - 04.2019
- Boosted brand awareness with target customer demographics with social, print and email campaigns.
Education
Associate of Arts - Social Media
FIDM/Fashion Institute of Design & Merchandising
Los Angeles, CA10.2016
Associate of Arts - Liberal Arts
Santa Monica College
Santa Monica, CA06.2014
Skills
- Strategic Planning and Alignment
- Site Coordination
- Trend Analysis
- Influencer marketing
- Marketing campaign development
- Customer Retention
- Online Presence Monitoring
- Email, Organic Social and SMS Marketing
- B2B marketing
Timeline
Marketing Manager
Kickee Pants
12.2022 - 02.2025
Marketing Manager
Fabletics
04.2019 - 10.2022
Marketing Coordinator
RAK Logistics
03.2018 - 04.2019
Associate of Arts - Social Media
FIDM/Fashion Institute of Design & Merchandising
Associate of Arts - Liberal Arts
Santa Monica College
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