Dhwani Pandya
Mumbai,Maharashtra
Summary
Experienced Digital Marketing & Social Media Influencer Manager and Content Creator with expertise in creating engaging content across platforms like Instagram, TikTok, LinkedIn, and Facebook. Proficient in analyzing social media metrics to optimize performance and drive brand growth. Skilled in influencer collaborations, campaign management, and data-driven marketing strategies. Dedicated to enhancing brand presence and engagement through effective content and strategy.
Overview
6
6
years of professional experience
Work History
Business Operations Manager
FAB Electric ltd.
Maple, Canada
12.2023 - 07.2024
- Process Optimization: Improved marketing campaign processes for enhanced efficiency and strategic alignment.
- Analytics and Forecasting: Conducted data analysis and forecasting to predict campaign performance and refine strategies.
- Market Research: Researched audience insights to inform targeted digital marketing initiatives.
- Performance Reporting: Prepared campaign briefs and performance reports for stakeholders.
- KPI Monitoring: Developed and tracked key metrics to measure success and optimize ROI.
- Budget Optimization: Analyzed budgets and vendor contracts to identify cost-saving opportunities.
Marketing Manager
Invitica Solutions
Whitby, Canada
01.2023 - 09.2023
- Social Media Content Creation: Designed and managed engaging content across Instagram, TikTok, LinkedIn, and Facebook, tailored to beauty and lifestyle audiences.
- Influencer Collaboration: Cultivated and managed relationships with beauty and lifestyle influencers to drive brand awareness and engagement.
- Strategic Campaigns: Planned and executed innovative marketing strategies aligned with industry trends and client objectives.
- Budget Management: Developed and managed financial budgets for social media marketing campaigns to maximize ROI.
- Team Leadership: Led a team of 5-7 employees, ensuring high-quality content delivery and adherence to project timelines.
- Training & Development: Trained team members on best practices in social media marketing and direct sales for the beauty and lifestyle sector.
Influencer Marketing Manager
Adventure Global Talent
Mumbai, India
03.2021 - 08.2021
- Influencer Collaboration Strategies: Designed and executed influencer marketing campaigns to maximize brand exposure.
- Influencer Recruitment and Onboarding: Identified and onboarded suitable influencers aligned with brand values and campaign goals.
- Relationship Management: Maintained strong relationships with influencers to foster long-term partnerships.
- Contract Negotiation and Budget Alignment: Negotiated contracts and ensured campaigns stayed within budgetary constraints.
- Performance Analysis and ROI Tracking: Analyzed campaign performance metrics to optimize future influencer collaborations.
- Content Strategy Development: Collaborated with influencers to develop authentic and engaging content for various platforms.
- Event and Campaign Coordination: Coordinated influencer-led events and campaigns, ensuring smooth execution and maximum impact.
Administrative Assistant
Jyoti Agro Feeds ltd
Mumbai, India
12.2018 - 08.2021
- Website Management and Optimization: Assisted in building, maintaining, and optimizing websites to enhance user experience and increase site traffic.
- Content Creation and Updating: Supported content creation for website updates, blogs, and product pages to align with marketing strategies.
- Digital Marketing Support: Provided administrative support in managing email campaigns, social media content scheduling, and online promotions.
- Data Analysis and Reporting: Assisted in tracking website performance metrics and preparing reports to support digital marketing decisions.
- SEO and Content Optimization: Contributed to website SEO efforts by optimizing content and ensuring alignment with search engine algorithms.
- Project Coordination: Coordinated timelines and tasks between teams to ensure smooth execution of digital marketing projects.
- Vendor and Supplier Communication: Managed relationships with third-party vendors and suppliers for website services and digital tools.
- Customer Support Integration: Assisted in integrating customer support tools on the website to enhance user engagement and satisfaction.
Education
PGDM - Global Business Administration
Seneca College
Markham, Canada08-2023
Bachelors - Financial Markets
Mithibai College
Mumbai, India04-2021
Skills
- Strategic Marketing and Communication
- Brand promotion
- Event promotion
- Campaign management
- Research
- Calendar management
- Competitor analysis
- Community management
- Multimedia editing
- Cross-platform promotion
- Client interaction
- Paid advertising
- Influencer collaboration
- Engagement monitoring
- SEO
- Trend forecasting
- Search engine optimization practices
- Hashtag research
Volunteer Experience
Art Therapy Teacher, Saturday Art Class, Mumbai, Maharashtra, 01/01/19, 01/31/21, Managed class of 50 students from grade 1-8., Managed art room supplies, equipment and resources to maintain consistent supply for projects., Creating lesson plans within social emotional aspects accommodate different abilities and interests of students., Enhanced student creativity by incorporating various art mediums and techniques into lessons.
Awards
- Fresh Face India 2016, Times of India, 12/01/16
- Miss. India Maharashtra 2019, Femina Miss. India, 01/01/19
Activities
Social Media Influencer, @dhwaniiipandya_, 01/01/19, Current, Lifestyle, Beauty, Travel - Content Creator (60K Followers). Creating engaging content to boost brand visibility and elevate page interactions by 25%. Analyzing audience preferences to optimize content performance. Preserving content authenticity for organic audience connection.
Affiliations
- Advocator for Indigenous/ First Nations People
Languages
English
Full Professional
Hindi
Full Professional
Marathi
Full Professional
Gujarati
Full Professional
Spanish
Professional
French
Elementary
Punjabi
Limited
Accomplishments
- Winner Times of India Fresh Face 2016 - Mumbai
- Femina Miss.India Maharashtra 2019
References
References available upon request.
Timeline
Business Operations Manager
FAB Electric ltd.
12.2023 - 07.2024
Marketing Manager
Invitica Solutions
01.2023 - 09.2023
Influencer Marketing Manager
Adventure Global Talent
03.2021 - 08.2021
Administrative Assistant
Jyoti Agro Feeds ltd
12.2018 - 08.2021
PGDM - Global Business Administration
Seneca College
Bachelors - Financial Markets
Mithibai College
Similar Profiles
Dhwaniii PandyaDhwaniii Pandya
Administrative Operations Manager at FAB Electric Ltd.Administrative Operations Manager at FAB Electric Ltd.
Haley HimmelspachHaley Himmelspach
Project Manager/Quality Assurance Specialist at Bio Fab TechnologiesProject Manager/Quality Assurance Specialist at Bio Fab Technologies
Shallante SandovalShallante Sandoval
Safety Attendant at Cust-O-Fab Specialty Services, LLCSafety Attendant at Cust-O-Fab Specialty Services, LLC