DHRUVI SINGH
Toronto,Ontario
Summary
Results-driven marketing executive with 3+ years of experience excelling in market research, digital strategy, data-driven campaign optimization, , and project management. Tech-savvy professional proficient in Microsoft Office, Adobe Photoshop, Excel, and Google Charts. Expertise in SEO, social media, Google Ads, PPC, and marketing analytics.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing Specialist
Interact Health Pro
Toronto, ON
09.2023 - Current
- Manage customer relationship management (CRM) systems to maintain a database of healthcare professionals and patients.
- Develop and executed email marketing campaigns to keep healthcare professionals and clients informed about company updates, product releases.
- Optimize the company's website and content for search engines, making it easier for healthcare professionals and patients to discover relevant information.
- Developed and Managed company's social media accounts, creating and scheduling posts related to healthcare trends, new products, and customer success stories.
- Used tools like Google Analytics and marketing automation platforms to analyze website traffic, track campaign performance, and provide insights for continuous improvement.
- Conduct market research to identify emerging healthcare trends and competitive analysis to refine marketing strategies.
- Managed social media accounts, including Facebook, Twitter, and Instagram, for Interact Health Pro, consistently engaging with the audience and increasing brand visibility.
- Continuously assess the performance of marketing campaigns, using metrics like lead generation, conversion rates, ROI.
- If applicable, took leadership role in maintaining positive client relations by addressing their needs and concerns throughout project execution.
Campaign Specialist
Metroland Media
Mumbai
08.2020 - 08.2022
- Developed and implemented strategic communication plans aimed at enhancing brand visibility and supporting marketing initiatives for Metroland Media's clients within the framework of Affinity Express's advertising services.
- Developed and executed targeted marketing campaigns for Metroland Company, aligning strategies with client objectives and brand goals.
- Lead a dynamic team in the execution of multiple marketing initiatives for Metroland's clients, including content production, advertising, and promotions. Ensured that the team's efforts were in line with the overall marketing strategy.
- Created content for various social media platforms including Facebook, Twitter, Instagram and YouTube.
- Collaborated closely with design teams to create visually appealing and impactful promotional materials.
- Analyzed consumer behavior and market trends to create effective marketing campaigns.
- Acted as a dedicated point of contact for Metroland's diverse client base, understanding individual client needs and tailoring campaigns accordingly.
- Managed a team of graphic designers, web developers and copywriters to ensure timely execution of projects.
- Collaborated seamlessly with cross-functional teams within Affinity, including marketing, sales, and analytics.
- Coordinated the implementation of paid advertising campaigns for Metroland's clients, overseeing project elements such as ad production, placement, and performance tracking. Collaborated closely with Metroland Media, understanding their advertising goals and converting them into efficient project ideas.
- Served as a contact between Affinity Express and Metroland Media to ensure project objectives were reached.
- Managed and optimized Facebook Ads to enhance campaign reach, engagement, and conversion.
- Leveraged Facebook's advertising platform to target specific audiences and maximize the impact of digital marketing campaigns.
Marketing Executive
Xovient Technology
Mumbai
03.2019 - 07.2020
- Managed end-to-end SEO strategies, resulting in 70% increase in organic traffic for clients.
- Conducted in-depth analytics to optimize digital campaigns, improving ROI by 60%.
- Executed and optimized PPC campaigns to drive targeted traffic and achieve client-specific Key Performance Indicator.
- Regularly monitored industry trends and competitor activities to stay ahead of the curve.
- Established pricing strategies for new products by analyzing competitive landscape.
- Produced weekly reports on key performance indicators related to marketing initiatives.
- Orchestrated successful email marketing campaigns, resulting in 70% growth in subscriber engagement.
- Spearheaded content creation initiatives across various social media platforms, increasing brand visibility.
- Collaborated with cross-functional teams to ensure seamless execution of digital strategies.
- Served as a team lead, fostering collaboration among cross-functional teams.
Education
Bachelor of Arts - Accounting And Finance
Mumbai University
Mumbai06.2019
MBA - Global Business Management
Humber College
Toronto, ON12.2023
Skills
- Technical proficiency in Excel, Word, and PowerPoint
- Data Manipulation, Data Analysis, and visualization skills (Excel, Google Charts)
- Content creator, Organizational skills
- Social Media Management tools and platforms, including Facebook, Twitter, Instagram, and Facebook Blueprint certified
- Google (Ads,AdWords, Analytics, Search Engine Optimization, PPC)
- Project Management, Email Marketing, Marketing Analytics, Product Marketing
- Performance Monitoring, Team Collaboration, Campaign Implementation, Team Leadership
Certification
- Google Analytics, Google Ads
- HubSpot Inbound Marketing Certification
- Facebook Blueprint Certification
- Content Marketing Certification
- LinkedIn Learning Certifications
- WordPress
Timeline
Marketing Specialist
Interact Health Pro
09.2023 - Current
Campaign Specialist
Metroland Media
08.2020 - 08.2022
Marketing Executive
Xovient Technology
03.2019 - 07.2020
Bachelor of Arts - Accounting And Finance
Mumbai University
MBA - Global Business Management
Humber College
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