Dhruv Singh

Product Manager | Global Discount Engine | AQ

• Led the end-to-end development and rollout of the Global Discount Engine (GDE) for Canada and Mexico, standardizing discount workflows and improving operational consistency across both regions.
• Developed strategic product initiatives supporting over USD $15B in revenue, driving measurable growth across North America and APAC regions.
• Created scalable product roadmaps and integration strategies aligned with Xvantage Platform objectives, enhancing platform capabilities and user experience across global regions.
• Partnered with engineering, sales, and operations teams to enhance product performance, increase scalability, and deliver value-added services to clients across global markets.
• Delivered successful client rollouts of the discounting engine across Canada and Mexico, ensuring consistent product performance and adoption.
• Owned the Auto-Quote (AQ) module of the GDE, automating complex pricing logic and reducing manual quote creation time by 50%, boosting quoting efficiency across regional teams.

• Directed large-scale digital transformation projects, implementing advanced tools and process automation systems to streamline operations and exceed business performance targets.
• Led end-to-end ownership of product roadmaps, translating business goals into prioritized features aligned with sales and marketing strategies, resulting in improved user engagement and revenue growth.
• Managed a 20+ member cross-functional team delivering campaigns across multiple regions, ensuring timely execution, regional customization, and adherence to quality standards.
• Developed and executed data-driven media strategies that drove demand generation, expanded multi-channel client reach, and ensured alignment with evolving customer behavior and market trends.
• Delivered customized client solutions by aligning product specifications with campaign KPIs, optimizing for ROI and fostering long-term strategic partnerships.
• Established operational frameworks, including resource allocation and staffing plans, to support seamless delivery of campaigns and product launches while fostering cross-functional collaboration.
• Partnered with executive leadership to launch innovative digital media programs, leading workshops and strategy sessions that boosted audience engagement and directly contributed to business outcomes.

• Designed and proposed a streamlined onboarding workflow for new properties by identifying inefficiencies and visualizing the process through a detailed flowchart, improving operational clarity and team alignment.
• Collaborated with internal teams to audit and standardize property content across CMS tools, ensuring brand consistency, improved user navigation, and readiness for scaling the platform.
• Conducted end-to-end UX/UI process mapping and redesigned workflow for the internal dashboard while leading competitive pricing research across 80+ parking locations using Impark and Parkopedia to support strategic decision-making.
• Analyzed user feedback and performance data to inform enhancements and feature prioritization for existing products.

• Brainstormed and developed product features aligned with sales strategies and increased short-term and long-term revenue growth for major clients like OPPO, Apple, and OnePlus, Renault and Virgin Atlantic.
• Led cross-functional training initiatives to enhance team capabilities, with boosted overall team productivity, eventually contributing to better outcomes and increased client satisfaction.
• Collaborated with marketing and analytical teams to optimize the offered services, leading to successful integration with OOT and music platforms like Saavn, Hotstar for OPPO etc.
• Developed an internal cross channel training plan to improve our skill set and motivated teams to work collectively and drive out better result for our clients.
• Actively involved in the hiring new team members and mentoring new joiners.

• Managed high-impact digital campaigns for clients like Renault, Virgin Atlantic, and Carlsberg, ensuring seamless execution across platforms like DCM and Sizmek.
• Collaborated with leadership to align business strategies with organizational goals, leveraging market insights to unlock new partnership opportunities.
• Streamlined operations to drive efficiency, profitability, and scalable growth in regional and cross-functional teams.

• Planned and executed digital campaigns with detailed performance tracking, using pixels and floodlights to optimize results and reporting accuracy.
• Ensured brand consistency across digital channels while aligning strategies with broader marketing and communication goals.
• Managed client and publisher communications and trained new team members, driving both relationship success and internal team growth.