Dhrudeep Shah
Toronto,ON
Summary
Experienced and detail-oriented Salesforce developer with 5 years of hands-on expertise in designing, implementing, and optimizing salesforce marketing cloud solutions. skilled in utilizing journey builder, Email Studio, Automation Studio, and other marketing cloud tools to create personalized journeys and targeted marketing campaigns.
Specializing in custom development using Apex and comprehensive marketing cloud implementations. I excel in creating, configuring, and maintaining custom solutions that leverage the full potential of the salesforce platform.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing cloud consultant
Appfire
Toronto, ON
01.2023 - 02.2024
- Migrations of journeys from Klaviyo, Hubspot and other systems to SFMC for better tracking and scalability
- Implemented near real time journey email sends usecases using sfmc automations and journey scheduled by automations
- Implemented custom preference center using cloud page which uses ampScript and SSJS to perform some functions like creating records in sales cloud and updating conscents in marketing cloud
- Implemented gated content journeys which trigger journeys in real time using campaign member records in sales cloud, this was using salesforce entry source as an entry source
- Created automations to send customer engagement data to ftp locations as a csv files
- Built Intelligence reports to monitor journey performance like engagement and unsubscribe rate, this were schedule reports
- Implemented automations for data manipulation, file transfer (reporting) and segmentation for journey trigger
- Built cloud pages and webinar landing pages to implement on the website
- Conducted the trainer meetings to train their internal staff.
Lead Salesforce Marketing Cloud Architect & Consultant
Deloitte Consulting, on Assignment at CIBC
Toronto, ON
01.2022 - 12.2022
- Strategic Leadership and Implementation: Pioneered the Salesforce Marketing Cloud (SFMC) deployment for CIBC, acting as the principal architect and consultant
- Commanded the project's vision and execution, representing Deloitte in all pivotal communications with CIBC's senior management, ensuring alignment with strategic objectives
- Project Management and Team Leadership: Directed a multifaceted team of 10-15 professionals, including developers, QA analysts, and business analysts, across various business units (Development, UAT1, UAT2)
- Orchestrated the workflow and collaboration, maintaining a seamless integration of efforts towards project milestones
- Innovative Journey Development: Engineered and launched 9 complex customer journeys within SFMC, taking full ownership of the conceptualization, design, and execution phases
- These journeys were central to enhancing customer engagement and personalization at scale
- Automation and Integration Expertise: Crafted sophisticated automations, including inbound and outbound processes and connectivity with third-party systems like TYSYS
- Led the integration of Sales Cloud with Marketing Cloud via MC Connect, facilitating a unified platform for sales and marketing efforts
- Advanced Data Management: Implemented a Customer Data Platform (CDP), overseeing data streams, mapping, and the derivation of calculated insights
- Pioneered segmentation strategies and the publication of segments within Marketing Cloud, significantly improving targeted marketing capabilities
- Encryption and Security: Instituted robust security measures, including SSH key encryption and decryption for file transfers, ensuring the highest standards of data integrity and confidentiality
- Distributed Marketing Initiatives: Managed the Distributed Marketing component, enabling personalized email campaigns from Sales Cloud using Marketing Cloud journeys, thus amplifying the impact of direct marketing efforts.
Salesforce Developer
MicroBlink
Toronto, ON
05.2021 - 12.2021
- Implemented sales cloud for internal users so they can manage New, Renewal and Upsell Opportunities
- Used flows, validation rules, workflow rules and triggers for automations and alerts
- Implemented Experience cloud using lightning community
- It's a self service portal for customers, they can also submit a case from the submit request form which uses web-to-case functionality
- Requirement Gathering: Collaborate with stakeholders across sales, marketing, and customer service departments to understand their needs and pain points
- Automation: Implement automation workflows, triggers, and process builder to automate routine tasks, improve efficiency, and reduce manual errors
- Reporting and Analytics: Develop custom reports and dashboards to provide insights into sales performance, customer behavior, and pipeline health, enabling data-driven decision-making and forecasting
- Implemented integration between devhub and salesforce
- Conducted training session and provided technical documents.
Education
Web Design -
Durham College
05.2020
Bachelor of Science (B.S.) in Computer Science -
Gujarat Technological University
05.2017
Skills
- Data Import
- Salesforce Sales Cloud, Service Cloud
- Salesforce Marketing Cloud
- LWC
- Agile Methodology
- Salesforce APEX and Visualforce
- Automation Studio
- API integration
- Journey Builder
- Email Marketing
- Cloud Page (ampScript and SSJS)
Certification
- Salesforce Certified Platform Developer 1
- Salesforce Certified Admin
- Salesforce Service Cloud Consultant
- Salesforce Marketing Cloud Email Specialist
- Salesforce Marketing Cloud Administrator
- Salesforce Marketing Cloud Consultant
- Salesforce Data Cloud Consultant
- Salesforce App Builder
Languages
English
Full Professional
Timeline
Marketing cloud consultant
Appfire
01.2023 - 02.2024
Lead Salesforce Marketing Cloud Architect & Consultant
Deloitte Consulting, on Assignment at CIBC
01.2022 - 12.2022
Salesforce Developer
MicroBlink
05.2021 - 12.2021
Web Design -
Durham College
Bachelor of Science (B.S.) in Computer Science -
Gujarat Technological University
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