DHANSHREE NAKHVA
Vancouver,BC
Summary
Creative marketing professional bringing several years of success developing engaging visual communications to drive revenue and brand awareness. Energetic and self-motivated with proven success in client relationship management and retention. Highly skilled in developing social media content aligned with brand image to elevate audience engagement.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Marketing Associate
Dogs World
Mumbai, India
02.2023 - 07.2023
- Executed marketing campaigns, driving brand awareness increase of 25%.
- Gathered competitive intelligence by monitoring industry trends, news, and developments.
- Conducted market research to understand customer needs and preferences.
- Created content for various digital channels, including websites and social media platforms.
- Conducted market research to identify trends in consumer behavior.
- Analyzed customer insights data to optimize customer engagement strategies.
- Engaged customers via online forums and other interactive communities.
- Performed customer segmentation analysis to refine outreach strategies.
- Designed dashboards and reports in Tableau to visualize sales performance and customer behavior insights.
Business Development and Marketing Associate
Franchise India
Mumbai, India
10.2022 - 02.2023
- Conducted industry research and competitor analysis to identify growth opportunities.
- Collected and analyzed customer data to provide insights for targeted marketing strategies.
- Utilized Google Analytics and CRM tools to track campaign performance and consumer engagement.
- Collaborated with design teams to create visuals such as logos, flyers, brochures.
- Monitored performance metrics of all marketing initiatives using analytical tools such as Google Analytics.
- Assisted in developing sales presentations for prospective clients.
- Monitored trends in the marketplace and provided recommendations for how existing franchises can capitalize on them.
Education
Master of Professional Analysis - AI Specialization
Northeastern University
Vancouver05-2025
Master of Science - Information Technology
Vidyalankar School of Information Technology
Mumbai, India01.2023
Bachelor of Science - Information Technology
Vidyalankar School of Information Technology
Mumbai, IndiaSkills
- Consumer insights research
- Project management
- Digital marketing
- Trend analysis
- Statistical data analysis
- A/B testing strategies
- CRM analytics expertise
- Programming languages: SQL, Python, R, Tableau, Power BI
- Technical skills: Python, SQL, R, C, Jupyter Notebook, Tableau, Power BI, Google Analytics
- Market research optimization and visualization
- CRM systems knowledge: Salesforce, HubSpot
- Team collaboration skills
- Certified in Google Data Analytics
- Critical thinking
- Strategic planning
- Social media engagement
- Business development
- Sales expertise
- Market analysis
- Brand building
- Google analytics
- Analytics and SEO
- Market trend analysis
- Adobe creative cloud
Certification
Google Data Analytics Professional Certificate
Languages
English (Fluent), Marathi (Fluent), Hindi (Conversational), Punjabi (Conversational)
Projects
Developed a college Event Management System using Python (front-end) and PHP (back-end), demonstrating teamwork and communication skills., Implemented a real-time Face Mask Detector using CNN algorithm with MobileNet, contributing to COVID-19 efforts.
Accomplishments
- Northeastern University : Vancouver - CPS- Anlaytics- Winter 2024 batch - Amazing Collaborator
Timeline
Marketing Associate
Dogs World
02.2023 - 07.2023
Business Development and Marketing Associate
Franchise India
10.2022 - 02.2023
Master of Professional Analysis - AI Specialization
Northeastern University
Master of Science - Information Technology
Vidyalankar School of Information Technology
Bachelor of Science - Information Technology
Vidyalankar School of Information Technology
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