Devyani Shetty

• Directed PR and internal communications for 18 channels across three verticals, reaching over 200 million households in South Asia.
• Led regional strategy for Max streaming launches in Australia, Singapore, and Japan, collaborating with global marketing and content teams.
• Delivered over 50 integrated campaigns annually for flagship brands, including key theatrical titles like Barbie, Dune: Part 2, and White Lotus.
• Advised C-suite on media relations and executive messaging, achieving a 35% year-over-year increase in senior leadership media presence.
• Played a key role in launching Warner Bros. Discovery’s Global Capability Center (GCC) in India supports talent brand initiatives aimed at hiring over 1,000 employees, and it drives engagement through Women in Tech events, hackathons, and strategic communications.
• Managed budget exceeding $2.5 million and agency partnerships, ensuring quality and brand alignment.
• Executed over 100 influencer campaigns, reaching more than 50 million users and enhancing digital engagement by 20%.
• Orchestrated communications across Sports, Kids, Lifestyle, and Consumer Products, maintaining local nuance with global consistency.
• Adept in media intelligence and influencer platforms, including Meltwater, Cision, and Dovetale, to drive data-led communications strategies.

• Developed integrated communications plans to enhance brand visibility in lifestyle and retail sectors.
• Managed end-to-end social media strategies to boost client engagement across platforms.
• Engaged influencers and implemented crisis communication strategies to protect brand reputation.
• Drafted opinion articles and devised strategic content for annual marketing plans.
• Utilized SEO, SEM, and lead generation techniques to drive traffic and enhance content performance.
• Trained diverse teams to foster inclusivity and improve overall team performance.
• Contributed to five new business pitches, securing key mandates in entertainment and ed-tech industries.
• Brands serviced: Beam Suntory, Netflix (Corporate), Audible (Corporate), Tinder (Trust and Safety), Amazon (Sustainability, Public Policy, Seller Services), AWS, and WeWork.

• Focused on consumer and B2B technology clients, I extensively worked across the consumer, ed-tech, real estate, and corporate sectors.
• Developed concepts and a joint communications plan for multi-stakeholder platforms and initiatives.
• Managed cross-functional teams, participated in new business development, and wrote compelling and effective content that aligns with business objectives and resonates with target audiences.
• Clients Serviced: Mahou Beer, Zee5, Vedantu, Amazon Web Services, Siemens Healthineers, Schneider Electrics, Blackhawk Network, CoWrks, AppsFlyer.

Executed integrated marketing strategies across art, culture, luxury, and retail industries.

• Managed experiential marketing initiatives to enhance brand visibility for clients.
• Cultivated influencer engagement to amplify reach and strengthen brand narratives.
• Coordinated event management activities for high-profile clients in luxury lifestyle sector.
• Developed media relations strategies to secure coverage for various campaigns.
• Collaborated with diverse clients, including Budweiser, Stella Artois, Hoegaarden, Corona, JW Marriott - Pune, VIP Industries - Carlton, Caprese, VIP bag packs, Saffron Art, Kraft Heinz, and Lifebuoy, to achieve strategic objectives.

• Company Overview: Part of the 'AULAS DE INMERSIÓN' project, an ambitious initiative that looks forward to improving and broadening the education experience of children in Bogota. Website:
• I spent my time researching on English language, creating cultural awareness and professional development amongst marginalized communities and schools in the capital city.
• I received training from British Council to implement their modules along with Ministry of Education.
• I conducted in-depth interviews, research, and survey with relevant stakeholders to assess effectiveness of public education.
• Additionally, I received Spanish language training and trainee of the semester award.
• Part of the 'AULAS DE INMERSIÓN' project, an ambitious initiative that looks forward to improving and broadening the education experience of children in Bogota. Website:

• Company Overview: Utilized open data to analyze a range of issues with the broader objective of fostering better governance, transparency, and accountability in the Indian government. Website: http://www.indiaspend.com/
• A twin objective was also to make the use of data exciting and a first recourse for young India, rather than opinion, by utilizing various social media sources to reach this population.
• Articles Published: India’s bride markets grow, while trafficking convictions decline. This article was subsequently republished by Scroll.in and Nasheman.in.
• Railways hog 35% of govt salary bill. This article was republished by SifyFinance.com.
• India fights good—and—successful fight against AIDS. This article was republished by NewsLaundy.com.
• Utilized open data to analyze a range of issues with the broader objective of fostering better governance, transparency, and accountability in the Indian government. Website: http://www.indiaspend.com/

• Company Overview: Member of Africa, Latin America, Caribbean, and the United Nations Cluster where I contributed to two newsletters Africa Trends (Quarterly) and Indian Ocean Watch (Monthly). Website: http://www.idsa.in/
• Authored a commentary on 'Energy Boom in Uganda: Prospects and Challenges for India.'
• Conducted in-depth interviews with diplomats, foreign ministers, and research fellows for my paper.
• Attended training on cyber security and counter-terrorism research.
• Member of Africa, Latin America, Caribbean, and the United Nations Cluster where I contributed to two newsletters Africa Trends (Quarterly) and Indian Ocean Watch (Monthly). Website: http://www.idsa.in/

• Company Overview: Conceptualize communications strategy for Tata Trusts, Tata Global Beverages, Mars Nutrition Bars and Tata Sons and its individual portfolios with 360 degrees led integrated communications approach. Website: http://www.adfactorspr.com/about-us.html
• Clients: Tata Trusts, Tata Global Beverages, Tata Sons, Project- Asia Society of India and Centre for Asian Philanthropy and Society, Project -launch of Mars nutritious bar in India.
• Conceptualize communications strategy for Tata Trusts, Tata Global Beverages, Mars Nutrition Bars and Tata Sons and its individual portfolios with 360 degrees led integrated communications approach. Website: http://www.adfactorspr.com/about-us.html
• Received Coursera certification on social media in Public Relations created by National University of Singapore.