Devon Belter

•Spearheaded comprehensive cross-channel marketing initiatives, orchestrating strategic partnerships across multiple domains. Developed and implemented a global influencer strategy, managing relationships with 500+ influencers across various global markets

• Conceptualized and executed experiential marketing events, driving brand awareness and customer interaction with a focus on optimized media planning and buying to maximize ROI across traditional and digital channels

• Successfully launched and managed an in-house influencer marketing program with an annual budget exceeding $10 million

• Fostered cross-functional collaboration between marketing, sales, and product teams to align objectives and enhance overall business impact

• Overseeing the portfolio brands global marketing & creative strategy for spirits across retailer expansion & ecommerce in the USA & Internationally across pre-launch development (flavor dev., packaging, consumer insights, & US retail expansion) & post-launch strategy (GTM, creative campaigns, influencer and brand ambassador program, on-premise & off-premise marketing.)

• Reporting directly to the President of PLBY, I have piloted the GTM strategy for all global brand marketing initiatives across CP & licensing for D2C & brick & mortar
• Responsible for overseeing the initial planning through post launch across the consumer products business for photo production, creative, brand campaigns, operational planning, product innovation, organic & paid media, digital, influencer and brand ambassador programming, events & licensing
• Expanded the Playboy brand portfolio across licensing & business growth beating my sales goal by over +100% to LY
• Launched new lingerie category in the CP space, driving revenue & exceeding sales plan by +50%. Grew TikTok & creator audience by over +40% MoM & engagement by +25% MoM to LY
  

• Successfully launched BYRD in Costco, CVS, Walmart, Amazon & Target overseeing marketing assets, sales pitch, negotiation, creative/marketing collateral in store & post revenue sales while overseeing all branding, creative direction & marketing for the US & International markets, growing the Wholesale business +60% LY & D2C business +75% LY.

• At MAC I created & led millennial channel expansion across social, brand ambassador, influencer & market outreach initiatives with event & beauty festivals. I worked in between sales, operations & global marketing across D2C, brick & mortar & retailers.