Devinder Devinder
Ottawa,Canada
Summary
Strategic leader with 5+ years in operations management and sales leadership, skilled in process optimization, team management, and driving business growth. Hands-on experience in consulting and marketing projects, blending analytical rigor with client-focused solutions. Known for building trusted partnerships, mentoring teams, and delivering efficiency-driven strategies that transform challenges into opportunities.
Experienced with operational management, team leadership, and customer service excellence. Utilizes strategic planning and problem-solving to enhance store efficiency. Track record of achieving sales targets and maintaining high standards in store presentation.
Overview
7
7
years of professional experience
Work History
Store Manager
Planete Mobile, Fido & Rogers Authorized Dealer
05.2024 - Current
- Spearheaded a performance optimization strategy that improved sales conversion by 20% through CRM analytics, targeted customer engagement, and monthly data-driven reviews.
- Implemented training and coaching frameworks grounded in performance metrics, resulting in a 15% productivity boost and 12% increase in customer retention within six months.
- Leveraged market and demographic insights to drive localized marketing and inventory strategies, increasing walk-in traffic by 25% and improving product availability KPIs by 18%.
General Manager
DRC Transportation Ltd.
01.2020 - 06.2023
- Directed operations for a 100-vehicle fleet, optimizing route efficiency and delivery timelines through real-time logistics monitoring, contributing to a 12% reduction in total operational costs.
- Led and developed a workforce of 150+ employees, implementing performance metrics and compliance dashboards that improved regulatory adherence and reduced workplace incidents by 25%.
- Negotiated and secured long-term vendor contracts, resulting in a 15% decrease in procurement costs while enhancing service reliability and vendor accountability.
- Leveraged financial modeling and historical trend analysis to forecast budgets, manage cash flow, and reduce unnecessary overhead, improving profit margins by 10% year-over-year.
- Deployed GPS-enabled fleet tracking systems and data-driven maintenance scheduling, increasing vehicle uptime by 18% and lowering fuel consumption by 14%.
Fleet Manager
DRC Transportation Ltd.
01.2018 - 12.2020
- Supervised daily operations for a 100-fleet team, ensuring efficient utilization and compliance with regulatory standards.
- Implemented GPS tracking solutions, enhancing route optimization and reducing operational costs by 15%.
- Conducted comprehensive risk assessments and process improvements, driving operational efficiency and safety compliance.
- Coordinated with suppliers and logistics teams to ensure on-time deliveries and seamless supply chain operations.
Education
Master of Business Administration - Management Consulting
University of Ottawa
08.2025
Bachelor of Technology - Electronics & Communications Engineering
Panjab University
05.2018
Skills
- Operations Management
- Performance Improvement
- Sales & Business Development
- Business Planning
- Team Leadership
- Process Optimization
- Marketing Strategy
- Client Management
- Analytical & Problem-Solving
- Problem-solving
- Attention to detail
- Team leadership & development
- Client relationships
Accomplishments
Runner-Up - Telfer MBA Diversity & Inclusion Case Competition (2025)
Presented a solution to labor shortages in agriculture using inclusive, digital, and sustainable tactics.
Semi-Finalist - MBA Games Debate Competition (2024)
Recognized for critical thinking and persuasive argumentation on national business challenges.
Timeline
Store Manager
Planete Mobile, Fido & Rogers Authorized Dealer
05.2024 - Current
General Manager
DRC Transportation Ltd.
01.2020 - 06.2023
Fleet Manager
DRC Transportation Ltd.
01.2018 - 12.2020
Bachelor of Technology - Electronics & Communications Engineering
Panjab University
Master of Business Administration - Management Consulting
University of Ottawa
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