Summary
Overview
Work History
Education
Skills
Timeline
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Devereaux Trey Coward

Vancouver,BC

Summary

Dynamic copywriter with a proven track record at Cardinal Agency, enhancing campaign performance through persuasive copy and creative storytelling. Excelled in crafting content that increased brand awareness and conversion rates. Skilled in email marketing and client communication, adept at transforming complex information into engaging content. Demonstrated exceptional multitasking and service skills in fast-paced environments, fostering client loyalty and satisfaction.

Overview

12
12
years of professional experience

Work History

Copywriter

Cardinal Agency
02.2020 - Current
  • Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Increased brand awareness through the creation of compelling content for website landing pages, blog posts, and email newsletters.
  • Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
  • Crafted effective call-to-action statements within copy, driving desired consumer behavior and increasing conversion rates.
  • Assisted in the proposal development process to secure new business opportunities by providing persuasive written content.
  • Developed short and long-term media outreach strategies in collaboration with cross-functional teams.

Bartender

Kove Kitchen
01.2015 - 03.2019
  • Served high customer volumes during special events, nights, and weekends.
  • Efficiently opened or closed the bar according to established procedures, ensuring preparedness for each shift.
  • Developed loyal clientele by consistently delivering outstanding service and engaging in friendly conversation.
  • Increased customer satisfaction by providing excellent service and crafting high-quality cocktails.
  • Trained new bartenders on drink preparation, product promotion, garnish preparation, and sanitation protocol.
  • Assisted with staff training, sharing expertise in bartending techniques and customer service best practices.

Server/Bartender

Joe Fortes Seafood & Chop House
01.2013 - 01.2015
  • Demonstrated strong multitasking skills by managing multiple tables simultaneously without compromising service quality.
  • Served food and beverages promptly with focused attention to customer needs.
  • Worked with POS system to place orders, manage bills, and handle complimentary items.
  • Collaborated with team members during busy shifts for efficient workflow and excellent guest experiences.

Education

BBA - Marketing Management

British Columbia Institute of Technology
Burnaby, BC
06.2019

Skills

  • Copywriting
  • Creative Storytelling
  • Email Marketing
  • Social Media Campaigns
  • Sales Letter Persuasive Writing
  • Promotional marketing and advertising
  • Sales copy
  • Client Communication

Timeline

Copywriter

Cardinal Agency
02.2020 - Current

Bartender

Kove Kitchen
01.2015 - 03.2019

Server/Bartender

Joe Fortes Seafood & Chop House
01.2013 - 01.2015

BBA - Marketing Management

British Columbia Institute of Technology

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Devereaux Trey Coward