Devan Twynam

- Crafted compelling copy for various platforms to drive user interest and interaction.

- Implemented targeted paid promotions to reach new audiences and increase post visibility.

- Analyzed performance metrics to adjust strategies and optimize content for maximum impact.

- Collaborated with brands to create sponsored content, expanding exposure and attracting new followers.

- Utilized visual storytelling techniques, incorporating eye-catching images and videos into posts.

- Created a monthly editorial calendar outlining planned content themes, allowing for strategic alignment between posting schedules and marketing goals.

- Managed social media accounts, ensuring timely responses to comments and messages from the community.

- Collaborated with clients to understand their vision, ensuring the final product met or exceeded expectations.

- Delivered high-quality images under tight deadlines, demonstrating strong time management skills.

- Provided exceptional customer service throughout the entire project lifecycle, fostering long-term client relationships.

- Achieved high-quality images and videography in line with industry standards.

- Promptly greeting, explaining the development and fielding questions from prospective renters.

- Maintaining a clean and organized space,

- Providing leasing packages.

- Collecting and providing the pet deposits, security deposits, tenant files to the Property Manager at the Development.

- Utilize leasing management (CRM) system including:

• Registering in-person and telephone leads on the system
• Following up with leads
• Completing and delivering weekly reports to client

- Weekly communication with the Research and Marketing team at Intelligence House.

- Increased brand awareness by developing and implementing effective social media strategies.

- Managed multiple social media platforms, ensuring a consistent brand voice and message.

- Monitored online presence of the company's brand to engage with users and strengthen customer relationships.

- Executed marketing campaigns; copywriting, A/B testing, email deployment, reporting, and optimization.

- Helped meet marketing objectives and developed creative campaigns, ideas, and concepts for all AMA business units (Membership, Roadside Assistance, Reward Partner Program, Drivers Education, and Small Business Registries).

- Led the strategic marketing and event planning for AMA Reward partners and executed small-to-large scale events (Castrol Raceway, RW&Co, Burst Energy, Edmonton Small Business Week, Edmonton Motorshow).

- Managed production, scheduling, development and reporting of all online and offline marketing campaigns for the Association.

- Recruited, led and managed a team of 5 brand ambassadors responsible for monthly marketing, event coordination, and social media activities.
- Arranged and executed one acquisition-focused sponsorship event monthly, expanding brand awareness to diverse networks in Edmonton through digital or in-person means.
- Identify potential partners, local influencers, and key networks via social media and events to promote and enhance the brand in the community

- Developed creative briefs, strategic marketing plans, and key marketing collateral for Canadian Finals Rodeo, Canadian Derby, racing, casino, and other entertainment and community-focused events.

- Developed strategies to maximize social media channel awareness and traffic, which included paid campaigns, organic posts, and relationship building with online communities and influencers.

- Established and tracked growth goals while creating ideas to expand social reach.

- Tracked, monitored and analyzed performance of social campaigns to optimize engagement from the community.

- Created engaging content, video, and photo for use across social channels.

- Tracked emerging trends, tools and technologies.

- Coordinated development and budgeting of over $500,000 worth of advertising yearly for print, broadcast, web, and social media.

- Hosted and created content for Northlands TV web segments consisting of interviewing music artists and guests attending Northlands major events.

- Created memorable experiences with consumers through program initiatives including contest entries, interactive technologies, feature tutorials and prize giveaways.

- Educated consumers on a variety of different products and answered questions about brand specifications.

- Developed new and creative ways of reaching consumers and collaborated with managers and team members to bring ideas to life.

- Tracked consumer interactions and provided visitor comments/feedback.

- Staffed, trained, evaluated and developed team members for temporary client programs.

- Communicated stories, key learning's and other activities to the Western Casting Manager.

- Proactively strategized, developed and executed station promotions and events.

- Developed and oversaw execution of ongoing strategic social media and digital initiatives, including rules of engagement for social media, and marketing plan.

- Coordinated and executed all on-site logistics for appearances and live broadcasts for both stations.

- Attended all major station promotions and designated client promotions as required.

- Wrote copy for weekly e-blasts, on-air promotions and online promotional support.

- Maintained radio station's websites and sent out weekly social media and station database email blasts.

- Developed promotional proposals and concepts for sponsors and station events.

- Filmed and produced edited videos of artists performing live in listener lounge.