Dev Chakravorty
Mississauga,Canada
Summary
Dynamic marketing professional with 18 years of experience in developing and executing comprehensive marketing plans. Expertise in Marketing Communications, Strategic Brand Management, and Digital Marketing, enhancing brand presence in both B2C and B2B environments. Proven success in CRM-based strategies for customer acquisition, engagement, and retention, along with a strong background in content creation and brand building. Aiming to leverage extensive digital marketing knowledge to drive innovative solutions and amplify brand impact.
Overview
19
19
years of professional experience
Work History
Marketing Manager
Lorama Group Inc
Mississauga, Canada
11.2017 - 11.2024
- Designed a corporate branding and positioning strategy to build a unified visual identity for all Lorama Group companies and products
- Planned, developed, and implemented omni-channel sales strategies to promote colorant product awareness for customers (via print, collateral, LinkedIn, email, and at events)
- Developed, implemented, executed, and sustained the Group’s CRM software (Pipeliner) – with emphasis on system design, maintenance, sales team training, report creation, and periodic reporting
- Identified cross-sell opportunities (gap analysis) for Lorama’s manufactured chemical additives through the CRM
- Created up-sell opportunities for our higher-performance, environmentally friendly products
- Created retention strategies for sales by referencing customer data to help maintain monthly sales
- Designed multiple group websites with WordPress knowledge, delivering an optimized SEO presence and a unified visual identity
- Developed a complete social media strategy for Lorama Group via LinkedIn, Facebook, and Instagram, with content creation
- Developed a brand/product awareness newsletter calendar and email campaigns using Constant Contact
- Directed team of 2, fostering cross-functional cooperation among IT, Sales, Product Managers, Marketing, and Regulatory
Digital Head & CRM Lead
Jet Immigration Ltd
Brampton, Canada
05.2016 - 11.2017
- Conceptualized and designed the layout of the new www.jetimmigration.ca website including providing guidance on layout, tabs, plugins, page SEO, lead generation form development
- Conceptualized, created, designed, and managed content for all Jet Immigration social media platforms
- Designed Email blasts using Mailchimp
- Created content for blog articles for www.jetimmigration.ca
- Aggressively sourced online leads via Facebook, LinkedIn, Twitter, and YouTube
- Created and supported relevant Social Media Engagement across Social Media Channels using Hootsuite
- Lead nurturing, follow-up communication including sales pitches until closure
- Doubled the number of visitors to www.jetimmigration.com: tracking done via Google Analytics
- Developed an in-depth understanding of WordPress as a CMS tool
- Created Videos and content for social media posts using Adobe Premier Pro
- Facebook Post Marketing via Facebook boosts and Facebook Ad Manager
- Maintained an analysis and insight of target audience engagement on social media platforms
Senior Marketing Communications Manager
Aditya Birla Finance
Mumbai, India
07.2013 - 09.2015
- Senior Marketing Communications Manager for Asset Financing Solutions within Corporate Finance, Capital Markets and Mortgages
- Project Management: Developed the ‘Our Business is to Finance Yours’ brand positioning strategy for both Aditya Birla Finance Limited and Aditya Birla Housing Finance Limited
- Initiated SEO mapping and keyword identification for loan products with content creation in ABFL
- Developed a yearly calendar to enhance customer engagement throughout the lifecycle journey.
- Created sales kits, contests and reward and recognition for Direct Sales Channels
- Created and executed 360 degrees ATL brand and product campaigns: Budget CAD $850,000
- Managed collateral development, research initiatives, and 22 Event Sponsorships Budget: CAD $200,000
- Engaged in Digital Marketing, social media, Search Engine Optimization and Search Engine Marketing to increase online visibility
Chief Marketing Manager
Kotak Mahindra Bank
Mumbai, India
10.2010 - 07.2013
- Managed Marketing Communication for Savings Accounts, Gold Bar, Term and Tax Saving Deposits, Lockers, Institutional Accounts, and Financial Inclusion
- Responsible for extensive BTL and internal communication of the introduction of a 6% interest Savings Account
- Consulted with regional marketing teams for development of collateral, radio, outdoor and television ads
- Lead Generation Strategy: Identified and implemented switching of lead capture tracking via SMS through missed call route instead of keywords with direct integration into Call Centre for faster fulfilment
- Cross-Functional Project Management: Responsible for complete marketing strategy and design of all on-boarding and engagement aspects of the Savings Account acquisition and on-boarding including collateral development and research on Women’s segment (Departments involved: IT, Sales, Product Managers, Marketing and Regulatory)
Senior Marketing Manager
HDFC Bank
Mumbai, India
05.2006 - 10.2010
- Senior Marketing Manager for Credit Cards, Current & Savings Accounts, Gold Bars, Fixed and Recurring Deposits, Online & Phone Banking, Mobile Banking, ATM, Home Loans, Auto and Two-Wheeler Loans and Loan Against Property
- Oversaw Credit Card acquisition and retention marketing strategies, collateral creation, card design and alliance communication
- Involved in strategic planning and execution of HDFC Bank’s first Network TVC and OOH Brand Campaign - Media budget Cost CAD $800,000
- Re-created and standardized the HDFC Bank Brand Manual including creation of new brand guidelines
- Introduced Customized Marketing Communication on Physical Account Statements with scheduling and response tracking
- Collateral design and content creation, including direct mailers, emailers, and content production
- Managed the HDFC Bank - Centurion Bank of Punjab merger rebranding and communication
- Collaborated with creative agencies to align outputs with bank's requirements.
Education
MBA - Marketing
Symbiosis Institute of Business Management
Pune, IndiaPG Diploma - Marketing Management
Bangalore University
Bangalore, IndiaBachelor of Commerce -
Bangalore University
Bangalore, IndiaSkills
- Brand and Lifecycle Management
- Website Development Using WordPress
- SEO and SEM
- Email Campaign Management
- Social Media Management
- Digital Advertising Expertise
- Content strategy and Blog Creation
- Pipeliner CRM Management
- Collateral Design Expertise
- Event Management
- MS-Office, MS-Word, PowerPoint, Excel and Outlook Proficiency
- Design skills - Adobe Creative Suite, Photoshop, Illustrator, Lightroom, and Premiere Pro, and Canva
- Hootsuite
- SharePoint Management
- Google Analytics
- LinkedIn and Google Ads
Hobbies and Interests
- Fitness
- Tabla (Indian Percussion Drums)
Languages
- English
- Hindi
- Bengali
- French
Languages
English
Native/ Bilingual
Hindi
Professional
French
Limited
Bengali
Professional
Affiliations
- Fitness Enthusiast - Passionate about health and wellness
- Tabla (Indian Percussion Drums) - Skilled in classical and contemporary styles
References
References available upon request.
Timeline
Marketing Manager
Lorama Group Inc
11.2017 - 11.2024
Digital Head & CRM Lead
Jet Immigration Ltd
05.2016 - 11.2017
Senior Marketing Communications Manager
Aditya Birla Finance
07.2013 - 09.2015
Chief Marketing Manager
Kotak Mahindra Bank
10.2010 - 07.2013
Senior Marketing Manager
HDFC Bank
05.2006 - 10.2010
MBA - Marketing
Symbiosis Institute of Business Management
PG Diploma - Marketing Management
Bangalore University
Bachelor of Commerce -
Bangalore University
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