DESIREE SENA
Mountain House,CA
Summary
Dynamic retail leader focused on driving top-line sales and cultivating high-performing teams while fostering community loyalty. A deep passion for health and wellness fuels the ability to 'own the business' through meticulous analysis of key metrics, effective coaching, and the promotion of a culture centered on continuous education and accountability. Proven expertise in translating strategic objectives into actionable plans that consistently surpass productivity and sales targets. Committed to delivering exceptional results and enhancing customer experiences in every aspect of retail operations.
Overview
17
17
years of professional experience
Work History
District Manager
Hawaii Fluid Art
09.2024 - Current
- Championed Continuous Education: Fostered an environment of learning by training and supervising a team of artists, enhancing their customer engagement and sales techniques.
- Drove Productivity: Organized over 50 workshops and events that increased foot traffic by 25% and directly boosted sales productivity.
- Built External Relationships: Cultivated relationships with local artists and organizations, promoting community involvement that opened new partnership and revenue streams.
- Owned Business Accountability: Managed all operational aspects from inventory and supplies to customer service, demonstrating full accountability for studio performance.
- Led operational strategy to enhance store performance across multiple locations.
- Achieved consistent revenue growth by identifying new business opportunities and expanding existing client base within the district.
Store Manager
Miniso
03.2020 - 09.2024
- Exceeded Sales Goals: Developed and implemented sales strategies that increased store revenue by 15% within one year, consistently achieving and exceeding daily and monthly sales targets.
- Coached and Motivated: Transformed store performance by mentoring a team of 15 employees, fostering a collaborative environment that increased overall team productivity by 20%.
- Focused on Key Metrics: Instilled a disciplined focus on Units per Transaction (UPT), Average Transaction Value (ATV), and conversion, leveraging data to coach staff and optimize sales performance.
- Managed Talent Lifecycle: Attracted, recruited, and retained top talent through effective interviewing, onboarding, and continuous development, reducing turnover and building a cohesive team.
- Ensured Operational Integrity: Maintained strict loss prevention standards and inventory control, reducing stock discrepancies by 30% through regular audits and improved tracking systems.
- Enhanced Store Presentation: Maintained impeccable store maintenance and visual merchandising standards, ensuring a welcoming environment with fully stocked shelves.
- Trained and mentored new staff on company policies and procedures.
- Monitored inventory levels, placing orders to maintain stock availability.
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
District Manager
Nordstrom
02.2015 - 03.2020
- Drove Top-Line Sales: Analyzed Week-to-Date, Month-to-Date, and Year-to-Date sales reports to develop and execute strategic action plans, consistently exceeding sales goals across multiple store locations.
- Developed High-Performing Teams: Led, coached, and motivated a team of over 50 employees and 5 Store Managers, fostering a culture of high performance and accountability that increased employee retention by 25%.
- Promoted a Selling Culture: Championed customer loyalty programs and personalized service initiatives that strengthened client relationships and increased customer lifetime value.
- Optimized Operational Excellence: Implemented inventory management systems that reduced stock loss by 20% and streamlined replenishment processes, directly improving profitability.
- Recruited and Retained Top Talent: Revitalized hiring and training programs, attracting high-caliber candidates and building a robust pipeline of future leaders.
- Built Community Relationships: Cultivated strategic partnerships with local vendors and organizations, hosting in-store events that enhanced brand visibility and drove new customer traffic.
- Developed and implemented training programs to elevate team productivity and customer service standards.
Front Office Manager
Comfort Inn & Suites
10.2008 - 02.2015
- Managed front desk operations, ensuring exceptional guest service and satisfaction.
- Supervised front office staff, fostering a collaborative and efficient work environment.
- Implemented check-in/check-out procedures to enhance operational efficiency.
- Coordinated scheduling and reservations, optimizing room occupancy rates.
- Developed training programs for new hires, improving team performance and service delivery.
- Created weekly schedules for front office staff members to ensure appropriate coverage during peak hours or high demand periods.
- Collaborated with housekeeping and maintenance departments to ensure timely room availability and optimal guest experience.
Education
High School Diploma -
Calaveras High
San Andreas, CA06.1996
Some College (No Degree) - Computer Business
Woodruff Computer Business
Webber Ln,Skills
- Sales & Leadership: Sales Growth & Strategy, Team Development & Coaching, Performance Management, Talent Acquisition & Retention, Motivating & Influencing
- Business Analytics: Key Metric Analysis (SPH, UPT, ATV, Conversion), WTD/MTD/YTD Reporting, Action Plan Development, Inventory Management
- Operations: Loss Prevention, Store Maintenance, Visual Merchandising, Payroll Management, Vendor Relations
- Personal Attributes: Passion for Health & Wellness, Accountable, Results-Oriented, Empowering Leader, Integrity-Driven
- Inventory control
- Customer relationship management
- Team leadership
- Sales strategy
Timeline
District Manager
Hawaii Fluid Art
09.2024 - Current
Store Manager
Miniso
03.2020 - 09.2024
District Manager
Nordstrom
02.2015 - 03.2020
Front Office Manager
Comfort Inn & Suites
10.2008 - 02.2015
High School Diploma -
Calaveras High
Some College (No Degree) - Computer Business
Woodruff Computer Business