Summary
Overview
Work History
Education
Skills
Timeline
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Deserie Ramirez

Corona

Summary

Strategic leader with a proven record in driving business transformation and growth strategies within the Corona Chamber of Commerce. Expertise in building effective teams and enhancing organizational performance through comprehensive operational plans. Strong skills in project management, risk management, and stakeholder engagement, ensuring successful execution of strategic initiatives. Committed to fostering innovation and achieving profitable growth through collaborative leadership.

Overview

30
30
years of professional experience

Work History

VP, Operations & Membership Development

Corona Chamber of Commerce
Corona
10.2016 - Current
  • Designed and executed year-round recruitment and retention campaigns, increasing overall membership, and strengthening long-term renewals.
  • Introduced personalized outreach strategies (segmented renewal reminders, onboarding orientations, and recognition programs) that improved retention benchmarks.
  • Leveraged ChamberMaster/GrowthZone to track renewal cycles and develop a 12-month retention calendar for staff follow-through.
  • Directly supervise Chamber staff and volunteer teams, including Ambassadors and the Executive Leadership Roundtable.
  • Created standardized onboarding and training modules for employees and volunteers, ensuring consistent performance and accountability.
  • Implement performance review processes, recognition systems, and compliance protocols that foster a positive and productive organizational culture.
  • Serve as the Chamber's liaison with city, county, state, and federal officials, advocating for business priorities in workforce, infrastructure, and economic policy.
  • Coordinated strategic advocacy around regional assets emphasizing their economic impact and workforce development opportunities.
  • Drafted and delivered persuasive letters, speeches, and proposals to elected officials to secure support for Chamber priorities.
  • Lead planning and execution of major Chamber programs such as Taste of Corona, Women's Leadership Conference, Patriot Day, and Good Morning Corona.
  • As a senior leader for one of the Inland Empire's most active Chambers, I oversee membership development, organizational operations, HR leadership, and community engagement. My role integrates strategic planning with hands-on management to ensure the Chamber fulfills its mission as a Champion for business, a Catalyst for growth, and a Convenor of leaders.
  • Consistently grew event attendance and sponsorships, driving measurable ROI for members and increasing Chamber visibility.
  • Innovated with creative event branding (theme-based mixers, program rebranding, and sponsor activation opportunities) to expand reach and relevance.
  • Partner with CEO and Board to manage Chamber operations, including budgeting, sponsorship packages, and compliance with bylaws and reporting standards.
  • Streamlined internal systems for billing, membership tracking, and sponsor recognition, improving efficiency and accountability.
  • Secured sponsorships and grants to strengthen the Chamber's financial position and program impact.
  • Spearheaded job fairs, hiring expos, and workforce roundtables, directly connecting local employers with talent pipelines.
  • Organized Manufacturing Day, healthcare summits, and workforce development forums to support high-demand industries.
  • Maintained partnerships with schools, colleges, and training providers to align career pathways with business needs.
  • Prepared detailed reports and presentations for executive meetings and conferences.
  • Communicated with internal and external stakeholders to facilitate project updates.
  • Conducted research to support strategic initiatives and decision-making processes.
  • Assisted in managing budgets by tracking expenses and processing invoices promptly.
  • Maintained company confidence and protected business operations by keeping sensitive information confidential.
  • Prepared reports, presentations, agendas, minutes, and other documents as needed by the executive staff.
  • Tackled and addressed top-level, high-priority issues with professional administrative discretion.
  • Acted as a liaison between the executives and internal and external stakeholders to facilitate communication flow.
  • Assisted in developing policies and procedures pertaining to office administration matters.
  • Conducted research and collected and analyzed data to prepare reports and documents.

Certified Notary Public

State of California
Corona
06.2019 - Current
  • Verify identities, witness signatures, and notarize legal, business, and financial documents with accuracy and integrity.
  • Maintained accurate records of all notarizations completed.
  • Collaborated with legal professionals to ensure compliance with regulations.
  • Ensured confidentiality and security of sensitive information during transactions.
  • Ensured compliance with applicable laws, rules and regulations governing the practice of Notary Public.
  • Attended continuing education seminars in order to maintain active status as a Certified Notary Public.

Member Services Representative III

McDonnell Douglas West Federal Credit Union
Huntington Beach
07.1995 - 01.2000
  • Assisted members with complex financial transactions including deposits, withdrawals, loan payments, account transfers, and new account openings.
  • Provided in-depth account support by resolving issues, explaining products and services, and educating members on financial options.
  • Ensured compliance with federal regulations, credit union policies, and audit requirements while maintaining transaction accuracy.
  • Supported branch operations by mentoring and training junior representatives, serving as a resource for procedures and service standards.
  • Promoted credit union products (loans, savings programs, specialty services) to meet member needs and increase product adoption.
  • Provided high-level member support in a fast-paced financial services environment, ensuring exceptional service delivery and compliance with credit union policies and federal regulations. Handled complex transactions, account management, and member education with accuracy and professionalism.
  • Resolved member issues through effective communication and problem-solving skills.
  • Maintained accurate records of member interactions in the customer management system.
  • Collaborated with team members to improve service delivery and member satisfaction.
  • Met and exceeded productivity targets by handling every interaction with top-notch customer service.
  • Upheld strict standards for quality and performance.
  • Leveraged opportunities to upsell company products and services while providing information and discussing options with customers.
  • Performed needs analysis and presented options based on findings to help customers make decisions.
  • Kept records of customer interactions or transactions, thoroughly recording details of inquiries.
  • Prepared and evaluated CRM reports to identify problems and areas for improvement.
  • Surpassed sales goals through implementation of successful marketing strategies.

Education

Bachelor of Science - Business Administration

Southern New Hampshire University
Online
06.2026

Associate Degree - Liberal Arts

Cypress College
Cypress, CA
06.1996

Skills

  • Project management and program oversight
  • Strategic planning and execution
  • Business development and operations
  • Visionary leadership and team development
  • Effective communication and presentation skills
  • Government and community relations
  • Financial oversight and budgeting
  • Process improvement and multitasking
  • Cross-functional team management
  • Leadership training and organizational development
  • Performance management and employee engagement
  • Hiring and onboarding strategies
  • Problem-solving aptitude and resourcefulness
  • Articulate communication skills
  • Advanced Microsoft Office proficiency
  • Social media strategy and management
  • Executive support services

Timeline

Certified Notary Public

State of California
06.2019 - Current

VP, Operations & Membership Development

Corona Chamber of Commerce
10.2016 - Current

Member Services Representative III

McDonnell Douglas West Federal Credit Union
07.1995 - 01.2000

Bachelor of Science - Business Administration

Southern New Hampshire University

Associate Degree - Liberal Arts

Cypress College

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Deserie Ramirez