Summary
Overview
Work History
Education
Skills
Timeline
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Derrek Ord

Halifax,Canada

Summary

Dynamic and results-driven content producer with a proven track record of blending sharp creative vision with strategic marketing execution. Known for producing high-converting video content, developing authority-building digital strategies, and distilling complex ideas into emotionally resonant stories. Adept at leading multidisciplinary teams, scaling content systems, and driving audience growth for mission-driven brands—especially those that champion women entrepreneurs. Equally comfortable behind the camera, in the edit suite, or mapping out a 12-month content strategy rooted in behavioral insight and brand positioning.

Overview

5
5
years of professional experience

Work History

Digital Content Producer

Safi Media
Halifax, Canada
06.2024 - Current
  • Produce digital video content for YouTube, Instagram, livestreams, and internal courses.
  • Develop content calendars aligned with brand growth, lead generation, and sales objectives.
  • Edit original and templated content using Capcut, Adobe Suite, and platform-native tools.
  • Lead b-roll capture days, livestream setups, and cross-functional creative sessions.
  • Track content performance analytics and adapt strategy accordingly.

Co-Founder & Video Marketing Specialist

Light Pillar Studios
Halifax, Canada
04.2020 - 05.2023
  • Led production for television, film, and online content with a focus on narrative clarity.
  • Created high-impact content strategies that improved viewer engagement and sales.
  • Oversaw full production cycle: concepting, editing, sound, color, and delivery.

Video Marketing Specialist

Premier Marketing
Halifax, Canada
  • Founded and operated a successful video content agency focused on brand storytelling.
  • Led branding, marketing, and video production efforts for diverse clientele.
  • Scaled client engagement and video production revenue through tailored strategies.

Education

B.A. - Film Studies, Marketing & Communications

North Carolina State University
Raleigh, NC
01.2015

Skills

  • Adobe Premiere and After Effects
  • Final Cut Pro and DaVinci Resolve
  • Funnel planning and positioning
  • Multi-platform integration
  • DSLR and mirrorless photography
  • Audio and lighting equipment
  • Lead generation strategies
  • Campaign design and copywriting
  • NLP techniques
  • Communication strategy development
  • Audience psychology insights
  • Emerging video platforms

Timeline

Digital Content Producer

Safi Media
06.2024 - Current

Co-Founder & Video Marketing Specialist

Light Pillar Studios
04.2020 - 05.2023

Video Marketing Specialist

Premier Marketing

B.A. - Film Studies, Marketing & Communications

North Carolina State University
Derrek Ord