Derek Rogers
Nanaimo,Canada
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
27
27
years of professional experience
Work History
SEO & PPC Specialist - Owner
Arneeon Media
01.2013 - Current
- Specialize in Search Engine Optimization and Pay-Per-Click services
- Much broader clientele: from online shops, restaurant/caterers to Lawyers
- Website optimization, Google and Social Media Ad campaigns, landing page and conversion tracking implementations
- Work on WordPress and other CMS based sites (Concrete 5, Joomla).
Targeted Digital Marketing Specialist
Proactive Investors
08.2021 - 07.2023
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
PPC and SEO Specialist
Real Estate Webmasters
01.2016 - 08.2021
- Focus on organic and paid search optimization for real estate clients, Keyword research, landing page creation, Google Ads campaign setup and management, Facebook Ads
- 3rd party site integrations, on and off page optimization, ad copy, content writing, Google data studio reporting, and lead CRM systems.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
Internet, Business, Wireless Tech Support
Sasktel Telecommunications Inc.
01.2004 - 01.2013
- Worked as a Tier 1 and Tier 2 Support agent for IP internet, business centrex, and wireless/cellular services
- Also took on a Coordinator role in our Tier 2 Wireless department.
Web Design & Graphics
Arneeon Web Design
01.1998 - 01.2012
- Started a Web Design company while in Bible College with a friend
- Built sites for business clients in straight HTML and optimized them for search engines
- Worked with Hot Dog Pro, Dreamweaver, MS Frontpage, and notepad
- (some php and CSS scripting came in later)
Education
Bachelor of Arts - Biblical Studies
Briercrest College And Seminary
Caronport, SK05.1999
Skills
- Performance Analysis
- Keyword Research
- Competitor Analysis
- Bid management
- Search engine marketing
- Google Analytics
- KPIs Identification
- SEO Strategies
Languages
English
Full Professional
Additional Information
I have a love for being on the road and driving to various destinations though this skill is focused mostly on family and related duties right now, I have worked various jobs in the past that included driving. This includes delivering passengers to corporate training, work commutes, and equipment hauling for job sites up and down the island.
Timeline
Targeted Digital Marketing Specialist
Proactive Investors
08.2021 - 07.2023
PPC and SEO Specialist
Real Estate Webmasters
01.2016 - 08.2021
SEO & PPC Specialist - Owner
Arneeon Media
01.2013 - Current
Internet, Business, Wireless Tech Support
Sasktel Telecommunications Inc.
01.2004 - 01.2013
Web Design & Graphics
Arneeon Web Design
01.1998 - 01.2012
Bachelor of Arts - Biblical Studies
Briercrest College And Seminary
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