Hi, I’m
DEREK MANINANG
UX UI Visual Designer
Calgary,AB
Summary
Creative UX UI Designer with over 8 years developing innovative, effective and enjoyable user experience frameworks for over 10 products. Skilled at thinking outside the box from UX norms without user bias. Focused on user-centric design decisions. Accomplished at creating ease-of-use designs that feel completely familiar to encourage user adoption.
Overview
14
years of professional experience
5
years of post-secondary education
Work History
Cookers Mate IncRichmond Hill, ON
Founder & Product Designer
08.2020 - 02.2022
Job overview
- Assessed Amazon FBA Seller business model as feasible platform to build and launch private label brand.
- Goal: To identify niche product on Amazon US and Canada that had exceptional sales velocity and search volume. Product should have minimal competition ( less than 500 sellers), net profit margins well north of 30% and MSRP between $30 to $50.
- Use of Helium 10 data tool, discovered demand for silicone kitchen utensils that met requirements.
- Utilized user group of cooking enthusiasts to gather pain points and feedback along with negative experiences on existing competitor products.
- Created list of improvements that addressed user feedback collected.
- Interviewed and negotiated with manufacturers, ensuring costs, quality and logistical requirements were met.
- Designed style guide, logo, packaging, website and advertising material for product launch.
- First year of sales successfully achieved over $30k in revenue, with over 40% net profit margins.
Diversys Software IncToronto, ON
UX/UI Visual & Graphic Designer
12.2019 - 07.2020
Job overview
- Diversys provides SaaS services to the recycling industry and circular economy as a whole
- Worked closely with lead UX designer to create pattern library, UI design elements and assets, and hi-fidelity mockups
- Participated in operational project management design thinking, problem solving and feature improvement sessions
- Involved in daily sprints and story creation in JIRA within agile development environment.
- Worked with stakeholders to design effective pitch sales decks and corporate website and landing pages
- Successfully launched Minimal Viable Product (MVP) and corporate rebranding in Q2 of 2020
Saint Elizabeth Health Care SEHCMarkham, ON
Lead UX/UI and UX Designer
04.2014 - 07.2019
Job overview
- As the only UX UI designer in the company, primary responsibilities range from development and design of internal tools and applications to help improve communication and admin processes.
- Worked with outsourced development team to migrate and improve Tyze social caregiving platform. Liaised between stakeholders and development team to implement human-centered design methodologies
- Led design and brainstorming user workshops with internal stakeholders and users of Tyze. Conducted usability testing utilizing low fidelity prototypes to ensure effective accessibility best practices.
- Produced high fidelity mockups, navigational prototypes and design systems for implementation by development team
- Conducted agile development strategies, sprint sessions, user story creation in Jira, grooming and retrospective sessions along with User Acceptance Testing (UAT)
- Documented entire projects using Jira & Confluence including interaction and design guidelines, supporting wireframes and research reporting.
- Involved in major marketing campaign and product development of Elizz family caregiving platform which provides relevant resources, connection with PSW/RN nursing professionals and caregiving tools to help ease challenges of at home caregiving
- Successfully launched Know Me in-filed patient tablet application to over 9000+ professional caregivers throughout Saint Elizabeth Health Care
Courtside EDXToronto, ON
UX UI Designer - Contract
01.2014 - 03.2016
Job overview
- Startup law tech company with goal of developing SaaS application that introduces digital solution for serving and filing of legal documents in Ontario, Canada courts
- Interacted closely with business stakeholders define application requirements and goals.
- Collected data and user workflows from current clients and lawyers who serve documents via fax and courier services to help understand improvements in process and identifying application features
- Presented web and mobile wireframes and low / hi-fidelity prototypes. Designed UI pattern libraries and product features for Courtside EDX web application
- Signed first client with launch in 2016
KEV GroupToronto, ON
UI Designer Contractor
05.2012 - 04.2014
Job overview
- School Cash is a SaaS application developed to help schools manage finances and provide parents/kids with safe digital cash transaction platform
- Worked with UX designer and stakeholders to design user experience and interface for minimal viable product (MVP) of School Cash platform
- Actively engaged with business stakeholders and executive team to document requirements and present proof-of-concept designs, storyboards, wireframes and solutions
- Synthesized collected user research and interview data from over 50 schools to identify insights and artifacts to help create journey and persona maps for School Cash platform
- Participated in development sprints, design thinking sessions and interviews with clients to gather feedback for iterations, bug fixes and future feature designs
- Supported marketing department creating over 10 white papers and newsletters, 5 sales pitch decks
- Successfully achieved over 1 million transactions in 2013 and in 2017 manages over $1.5 billion in school funds throughout North America.
Tempo Australia LtdSydney, NSW
Senior Graphic Designer
12.2012 - 06.2013
Job overview
- Product developed and including private label for series of 5 SKU's for Bing Lee, Nakamichi and Panasonic.
- Worked with Australian electronic companies and overseas suppliers to gather and define design brand requirements, establish scopes and manage project timelines and budgets.
- Designed website layouts, templates and unique branded looks.
- Developed creative design for consumer packaging, print materials, banners and signs.
Bbigg Applications IncRichmond Hill, ON
UI Designer
02.2012 - 08.2012
Job overview
- Startup mobile app company brought on as contractor to work on Fotodanz photography application that transforms photos to animated GIFs
- Communicated with product manager and UX designer to translate requirements and business objectives into fully designed high fidelity user interfaces.
- Designed UI pattern libraries and style guides when working on website landing pages and app screens to help optimize workflow and to keep designs consistent.
- Rated 4.2 out of 5 stars on Google Play store and CNET Editors' Rating: Excellent 8.1/10
Storage Appliance Corp.Richmond Hill, ON
Graphic Designer
04.2010 - 02.2012
Job overview
- Worked with stakeholders to gather and define requirements for upcoming product launches and marketing collateral designs
- Designed product landing pages, UI layouts for backup software, booth mockups for CES, marketing print collateral, POS displays, powerpoint sales decks and packaging redesigns for all products
- Gathered feedback and surveyed potential customers on packaging ideas and marketing campaign designs.
- Iterated hundreds of packaging concepts to determine colours, unboxing experience, standout on shelves and material costs.
- Worked with third-party printers and overseas suppliers to source packaging and keep costs under budget.
- Successfully launched 3 new SKUs to brick and mortar locations in North America and Europe
Education
Coursera.orgMountain View, California
Certificate from Google - Foundations of User Experience Design
12.2021 - 01.2022
Coursera.orgStanford, California
Certificate from Stanford University - Human Computer Interaction
09.2012 - 11.2012
Seneca College of Applied Arts And TechnologyNorth York, ON
Diploma from Gaming Development
09.2006 - 04.2007
Seneca College of Applied Arts And TechnologyNorth York, ON
Diploma from Digital Technical Production
09.2000 - 06.2004
Skills
Graphic Design & Creativity
Design process, Wireframing and Prototyping
User Acceptance Testing, Empathy & Research
Problem Solving, Critical Thinking & Communication
Scrum & Agile Management
Timeline
Coursera.org
Certificate from Google - Foundations of User Experience Design
12.2021 - 01.2022
Founder & Product Designer
Cookers Mate Inc
08.2020 - 02.2022
UX/UI Visual & Graphic Designer
Diversys Software Inc
12.2019 - 07.2020
Lead UX/UI and UX Designer
Saint Elizabeth Health Care SEHC
04.2014 - 07.2019
UX UI Designer - Contract
Courtside EDX
01.2014 - 03.2016
Senior Graphic Designer
Tempo Australia Ltd
12.2012 - 06.2013
Coursera.org
Certificate from Stanford University - Human Computer Interaction
09.2012 - 11.2012
UI Designer Contractor
KEV Group
05.2012 - 04.2014
UI Designer
Bbigg Applications Inc
02.2012 - 08.2012
Graphic Designer
Storage Appliance Corp.
04.2010 - 02.2012
Seneca College of Applied Arts And Technology
Diploma from Gaming Development
09.2006 - 04.2007
Seneca College of Applied Arts And Technology
Diploma from Digital Technical Production
09.2000 - 06.2004