Derek Whitford Melendez
London,ON
Summary
Eager and success-driven Business Marketing student at Fanshawe College with hands-on experience in digital marketing, leadership, and sales. Strong background in social media marketing, advertising, and communication strategies. Adept at data analysis, project coordination, and customer engagement. Passionate about driving brand success through innovative marketing techniques.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Marketing Specialist
Twentyfourhoursricher
London, Ontario
11.2023 - Current
- Lead all digital marketing efforts, including social media campaigns, and content creation.
- Manage brand presence across Instagram, Facebook, TikTok, and Twitter (X).
- Develop and execute marketing strategies to increase brand engagement and sales.
- Design promotional materials using Adobe Photoshop and Canva.
- Analyze campaign performance, and optimize for better engagement and conversion.
Assistant Team Leader
Dollarama
London, Ontario
01.2024 - Current
- Lead and support a team to meet sales targets and operational goals.
- Upsell products to increase revenue, and drive customer satisfaction by 15%.
- Foster a positive work environment by mentoring team members, and improving their strengths.
- Maintain inventory accuracy, and ensure a smooth customer experience.
- Work efficiently under pressure to meet store demands.
- Improved store rating on Google by 20%.
Education
Business Marketing Diploma - Business Marketing
Fanshawe College
London, ON04-2025
Skills
- Marketing and Communication: Social media strategy, content creation, campaign management, and branding
- Sales and Customer Engagement: Upselling, customer service, relationship building, and sales target achievement
- Leadership and teamwork: training and mentoring, team coordination, workflow optimization
- Technical Proficiency: Microsoft Word, Google Docs, PowerPoint, Google Slides, Microsoft Excel
- Design and Digital Tools: Adobe Photoshop, Canva, social media analytics, and digital advertising
- Coordinating social media marketing activities across multiple platforms
- Writing, editing, and proofreading marketing content
- Developing communication materials, presentations, and templates
Certification
- HubSpot Inbound Certification
- HubSpot Content Marketing Certification
Languages
English
Native/ Bilingual
References
References available upon request.
Timeline
Assistant Team Leader
Dollarama
01.2024 - Current
Marketing Specialist
Twentyfourhoursricher
11.2023 - Current
Business Marketing Diploma - Business Marketing
Fanshawe College
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