Derek Mora

• Managed media outreach for 100+ clients across Food & Beverage, Tech, Fashion, Beauty, Wellness, and Lifestyle sectors.
• Served as Pod Tier Head Publicist for two years, overseeing 10+ client accounts and mentoring junior publicists.
• Developed strategic, targeted media pitches that secured widespread national coverage.
• Built and maintained strong relationships with editors, journalists, and influencers.
• Wrote original blog content for clients and internal campaigns, supporting content strategy, SEO, and brand voice.
• Ensured blog and press content aligned with seasonal campaigns, media trends, and PR messaging.
• Collaborated cross-functionally with internal marketing and sales teams and external PR partners.
  

Key Wins:
✓ Featured a client on Oprah’s Favorite Things
✓ Secured national press and influencer partnerships

• Created press materials and supported product placements in film, TV, and editorial for lifestyle, food, and beverage brands.
• Managed red carpet coordination, fashion stylist pulls, and celebrity brand alignments.
• Led outreach and secured media coverage for Gigi’s Cupcakes seasonal campaigns, new store openings, and national franchise announcements.
• Worked on the launch campaign for VOSS Water’s “VOSS+” line, crafting messaging and coordinating placements in wellness and lifestyle outlets.
• Sent monthly newsletters and managed email marketing initiatives.
• Collaborated with stylists, editors, and talent reps to maximize brand exposure across entertainment channels.
  

Key Wins:
✓ Secured product placements and media coverage for VOSS Water, Fireball Whiskey, and Blanton’s
✓ Worked on celebrity partnerships with talent like The Rock
✓ Contributed to fashion, film, and national food & beverage campaigns

• Managed day-to-day public relations campaigns and client communication across tech, entertainment, and lifestyle brands.
• Created tactical PR plans and secured earned media placements across TV, print, and digital platforms.
• Drafted and distributed press releases, media alerts, and pitch letters.
• Conducted outreach to new business leads through networking, cold calls, and event marketing.

Key Wins:
✓ Led media campaign for Marty Cooper (inventor of the first cell phone), with coverage on CNET, ZDNet, and CBS This Morning

• Managed PR campaigns for clients across beauty, health, fashion, entertainment, and multicultural markets.
• Collaborated on high-profile projects with agencies including The Lippin Group.
• Contributed to national campaigns for Univision, Hispanicize, and the Latin GRAMMY's (2019), with a focus on Latino media and cultural representation.
• Supported press outreach and influencer engagement for projects involving Netflix programming and talent.
• Developed media strategies and crafted press materials (releases, pitch letters, alerts), securing coverage across digital, print, and broadcast.
• Coordinated red carpet placements, fashion pulls, and product seeding for editorial and celebrity exposure.
• Assisted with social media content strategy and online engagement campaigns.
  
• Key Wins:
  ✓ Secured features in Forbes, Univision, Good Housekeeping, and more for emerging beauty brands
  ✓ Worked with top-tier clients including Univision, Netflix, and the Latin GRAMMY's
  ✓ Drove impactful coverage and influencer integration for Hispanic and bilingual media campaigns

• Partnered with CEO to draft PR strategies, media lists, and client performance reports.
• Wrote and distributed press materials and pitched to TV and online outlets.
• Coordinated schedules and timelines across multiple active clients.
  
• Key Wins:
  ✓ Spearheaded campaigns with NBCUniversal and Vicki Gunvalson (The Real Housewives of Orange County)

• Supported two senior publicists with drafting press materials, coordinating interviews, and managing outreach.
• Worked with the Universal Studios press team for Almost Christmas and contributed to Smokey Robinson campaigns.
• Assisted with Moët Hennessy event planning for Grammy-nominated talent.

Key Wins:
✓ Worked red carpet events for the Grammy Awards and secured coverage for major entertainment clients