Derek Cameron

Improved Customer Experience and Retention.

• Empower customers with a self-service portal within the SaaS platform, enabling them to manage subscriptions and billing independently. This 20% reduction in support tickets freed the team to address more complex customer needs and deliver personalized support. The combined effect of improved customer service and a self-service option led to a significant 23% increase in customer retention and a 14% revenue boost.

Data-Driven Product Strategy Delivers Growth & User Focus.

• Led the strategic development and execution of product roadmaps, managing budgets, forecasts, and resource allocation to achieve a 32% market share increase, an 18% customer satisfaction boost, and maximize product ROI. Collaborated closely with engineering and design teams to translate business objectives and market trends into user-centric features delivered through agile methodologies.

Led Cross-Functional Teams to Drive Revenue Growth and Customer Success:

• Spearheaded the development and delivery of enterprise SaaS products by leading cross-functional teams (product, engineering, design, customer success, and sales). This collaborative approach resulted in significant revenue growth and high customer satisfaction.

Achieved Revenue Optimization and Reduced Acquisition Costs:

• Implemented targeted pricing strategies and upsell/cross-sell initiatives, leading to a 42% increase in monthly recurring revenue (MRR) within 6 months. Additionally, we optimized advertising channels, website conversion rates, and referral programs, achieving a 19% improvement in customer acquisition cost (CAC).

Business Acumen & Strategic Thinking:

• Leveraged experience with a complex SaaS platform to gain a deep understanding of a company's business model and website objectives, ensuring website strategy aligns with overall business goals.

Website Optimization for Growth & User Engagement:

• Successfully implemented A/B testing to determine user behavior and optimize website features, leading to a $1.5M revenue increase.
• Designed and executed a strategic roadmap for a digital media management platform, prioritizing features based on user needs, market trends, and competitor analysis.

Effective Leadership & Team Performance:

• I led and mentored a team of diverse professionals to achieve website goals effectively, reducing onboarding time for new hires by 62% through training programs.
• Collaborated with leadership and stakeholders to define the project scope, ensuring timely and budget-conscious delivery.

User-Centric Design & Optimal UX:

• I oversaw website design and user experience (UX) for the media management platform, ensuring consistency and usability across devices.
• Utilized web analytics tools to monitor and optimize platform performance, transferable to website optimization for improved user engagement.

Data-Driven Decisions & Performance Enhancement:

• Implemented SEO strategies for the media management platform, demonstrating an understanding of organic search visibility and traffic generation, applicable to website optimization.
• Provided regular reports and strategic recommendations to senior management on platform performance, adaptable to website performance reporting.

Impactful Results & Strategic Leadership:

• Directly impacted revenue generation for the media platform through strategic optimization, applicable to website revenue goals.
• Demonstrated ability to drive performance through data-driven insights and strategic recommendations, leading to a $4.3M Series B closure.

Digital Product Development & Delivery for Major Networks:

• Led the development and launch of multiple products used by Disney, Marvel, and ABC networks, managing digital experiences across devices and platforms. This included the successful launch of the disneyabc.tv distribution platform.
• Collaborated with Digital Distribution Operations & TV Fulfillment to ensure on-time delivery of key projects within the strategic roadmap, acting as a central coordinator for the Digital Distribution teams.

Leadership & Team Development:

• I oversaw a team of over 25 employees, providing leadership and guidance on hiring, training, and professional development, fostering a positive work environment.
• Implemented the Atlassian product suite (JIRA and Confluence) within the software development team, resulting in a 35% improvement in delivery rate through enhanced project management and communication.
• Designed comprehensive client reports based on quarterly feedback, leading to a 25% increase in customer satisfaction through improved communication and responsiveness.