DEREK CAMERON

Work History

Tournkey Event Ecosystems

London, ON

08.2021 - Current

Managed a portfolio of small, medium, and large product initiatives united under a clear product strategy that generated over $4M in annual revenue.
Proposed and provided a solution to solve the number one cause of customer complaints, and completed the project 6 months ahead of schedule.
Reduced development cost by 37% by creating a plan to merge related products into one, more streamlined product
Led expansion of product into the virtual event ticketing space, which grew 149% from 2021 to 2022
Interpreted data to understand KPI failures and worked with cross-functional teams to remedy issues from coding enhancements to loading speed, increasing positive user feedback by 31%
Work with product, operations, marketing, and engineering teams to influence and shape the product strategy and roadmap. Drive change for key issues, and prioritize product change requests based on issue volume, members impacted, revenue impact, and other relevant metrics.
Analyzed user behavior on the website using Google Analytics and identified opportunities for A/B testing new features or landing pages, resulting in a 10% increase in conversion rate within 6 months.

Sport-Travel

London, ON

06.2018 - 08.2021

Presented service offerings and products to internal and external clients, resulting in a 78% increase in the new business pipeline.
Collaborated with sales team to fain new clients through a referral system implemented on platform, which increased paying customers by 23% within the first month.
Created 80% of the product backlog items in the issue management system including supplying mockups, acceptance criteria, wireframes, and test cases.
Supervised and managed cross functional product teams, to deliver on projects from concept to release, thereby increasing revenue growth by 35%
Created product roadmaps based on potential revenue opportunities provide by the sales and marketing teams, this resulted in an increase in customer acquisitions by 78%
Grew the forecasted augmented product offering line revenue by 55% through the introduction of new features and use cases based on data gathered through in-depth user research.

Freelance

Remote

05.2016 - 02.2018

Working with sophisticated SaaS content management platform that allows end-users as well as facility operators to manage their digital media assets and then invoke automated packaging (transcoding audio/video, transposing metadata, applying business logic) to electronically deliver those media assets to business partners.
Performed technical integrations with over thirty digital retailers and cable/satellite operators including Amazon Prime, Disney+, NetFlix, HBO Max, Apple, Hulu, iTV, and YouTube
Worked with leadership to present key indicators of product growth and adoption, leading to the close of $4.3M Series B
Led all of the product management including oversight of UX, product roadmap, market research, usability testing, and data analytics.
Implemented A/B testing to determine reasoning behind customers’ top financial services choices and suggested solutions to improve underperforming services, increasing revenue by $1.5M
Conducted competitive market analysis to develop technical strategies, business plans, and product roadmaps for 50+ clients
Designed training and peer-mentoring programs, including a series of explantory videos, for new Product Owners, which reduced the onboarding time for new hires by 62%

Rtraction

London, ON

03.2012 - 05.2016

Built, released and improved multiple products used by Disney/Marvel and ABC networks to manage digital experiences across multiple devices and platforms. by launching the disneyabc.tv distribution platform.
Digital Distribution Operations & TV Fulfillment improved stewardship of key projects within the strategic road map, serving as air-traffic control for Digital Distribution Operations teams.
Aged team of 25+ employees, overseeing hiring, training, and professional growth of employees.
Improved the software development team's delivery rate by 35% by introducing the Atlassian product suite, specifically JIRA and Confluence to the product team.
Designed detailed client reports based on quarterly feedback received, which increased customer satisfaction 25%
Liaised with the sales and marketing team to collect customer feedback and incorporate it into subsequent production runs and development lifecycles.