Dennis Onyukwu
Toronto,Canada
Summary
I am a digital marketing professional who thrives on solving growth puzzles. Over the last 8+ years, I've scaled brands from scrappy startups to international players, driving 250% YoY growth, reactivating 6,000+ customers, and cutting CAC by 27%. I've built SEO frameworks, content engines, and multi-channel campaigns that don't just bring clicks-they deliver millions in revenue. With my project management background, I bring structure to the chaos of growth, ensuring every campaign is compliant, measurable, and built to last.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Digital Marketing Manager
Dang! Lifestyle
, U.K
01.2023 - Current
- Owned SEO and content strategy while leading multi-channel campaigns (email, social, paid, push, web), aligning execution with compliance standards and revenue targets.
- Scaled content pipelines across 4 international markets, integrating local SEO with influencer activations and product launches.
- Partnered with product, sales, and compliance teams to ensure content and campaigns aligned with enterprise and regulatory standards.
- Built real-time analytics dashboards (GA4, Looker Studio) to track organic growth, conversion performance, and ROI.
- Acted as the account lead, reporting directly to executives with strategic insights that influenced budget allocation and market expansion.
Marketing & Operations Lead (Startup)
Grandview B&B / Grass Roots Addressing & Identity System
, Remote
01.2021 - 01.2022
- Directed go-to-market and content strategy for a regulated digital identity platform, securing enterprise adoption through a partnership with the Tax Regulatory Agency (FIRS).
- Designed customer journeys and content workflows balancing innovation with compliance for government and enterprise stakeholders.
- Built dashboards for campaign ROI reporting, enabling executives to monitor adoption and optimize investment decisions.
- Acted as the primary client/account manager, liaising with institutional partners and ensuring project delivery.
Growth Marketing Consultant
Kuvings
, South Korea
01.2019 - 01.2021
- Developed SEO and multilingual content campaigns that increased qualified leads by 220%.
- Implemented programmatic workflows in HubSpot + WhatsApp, improving response times by 80% and accelerating sales velocity.
- Partnered with engineers, distributors, and dealers to align content with product GTM, supporting B2B and B2C adoption.
- Reported campaign insights to senior leadership with dashboards tying SEO and content outcomes to revenue growth.
Digital Marketing Strategist (Freelance)
01.2017 - 01.2019
- Built and delivered integrated SEO + content marketing strategies, achieving 60% organic growth and 8x ROAS across SaaS and EdTech portfolios.
- Produced content systems including landing pages, PR, and editorial assets aligned to client objectives.
- Conducted SEO audits and funnel optimizations, tying results directly to client retention and pipeline growth.
Education
PMP -
Project Management Institute (PMI)
B.Sc. - Agricultural Economics
Michael Okpara University of Agriculture
Skills
- SEO & Content Strategy
- Technical SEO
- Programmatic SEO
- Content Systems
- Multi-Channel Acquisition
- Growth
- Search
- Social
- Web
- Paid Ads
- Lifecycle Marketing
- Retention Marketing
- CRM
- Segmentation
- Personalization
- Funnel Optimization
- Conversion Growth
- CRO
- A/B Testing
- Analytics
- Insights
- GA4
- Looker Studio
- Hotjar
- CRM & Automation
- HubSpot
- Klaviyo
- Omnisend
- Stakeholder Management
- Account Management
- Product
- Finance
- Compliance
- CX
- Project Management
- PMP Certified
- Content marketing
- Go-to-market strategy
- Digital analytics
- Client management
- Budget allocation
- Adaptability
- Influencer partnerships
- CRM integration
- Stakeholder communication
- Budget forecasting
- Brand development
- Client relationship management
Certification
PMP
Accomplishments
- Scaled Organic Growth - Boosted SEO traffic by 60% in 14 months, directly contributing to B2B pipeline expansion and lower acquisition costs.
- Revenue Efficiency - Increased conversions by 58% and reduced CAC by 27%, resulting in $450K+ annual savings.
- Lifecycle Success - Reactivated 6,000+ lapsed customers, generating an 18% reconversion rate and measurable uplift in recurring revenue.
- Enterprise Growth - Negotiated partnership with Tax Regulatory Agency (FIRS) for Grandview B&B, driving adoption in heavily regulated environments.
- Event & Account Growth - Directed NBC London presence, generating 1,500+ qualified leads and accelerating enterprise pipeline.
- Global Scale - Increased qualified leads by 220% at Kuvings via multilingual SEO and CRM automation campaigns.
Timeline
Senior Digital Marketing Manager
Dang! Lifestyle
01.2023 - Current
Marketing & Operations Lead (Startup)
Grandview B&B / Grass Roots Addressing & Identity System
01.2021 - 01.2022
Growth Marketing Consultant
Kuvings
01.2019 - 01.2021
Digital Marketing Strategist (Freelance)
01.2017 - 01.2019
PMP -
Project Management Institute (PMI)
B.Sc. - Agricultural Economics
Michael Okpara University of Agriculture
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