Denisse Miranda
Whistler,BC
Summary
Ambitious, career-focused job seeker, anxious to obtain an entry-level Marketing and Designer Manager position to help launch career while achieving company goals. I have experience in retail market research, social media, PR, fashion trends, and advertising for the development and promotion of the company.
Overview
18
18
years of professional experience
Work History
Marketing Specialist Freelancer
Florencia Hospital / Self Employer
toluca
02.2020 - Current
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Wrote engaging and successful marketing, advertising and website copy.
- Identified appropriate marketing channels and target customers for campaigns.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Advised client on web site marketing and funnel strategies based on comprehension of SEO and web best practices.
- Converted graphic designs to usable web images using Adobe Photo Shop.
- Implemented Google-based SEO and ad campaigns to meet budget specifications.
- Collaborated with graphic design personnel to integrate images as basic site components.
Marketing Communication Manager
Culture Connection Magazine
toluca
02.2019 - 03.2020
- Leveraged strong understanding of WordPress core to manipulate admin and theme components.
- Designed and implemented website from initial concept, site architecture and wire frames to finished deliverable.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Wrote engaging and successful marketing, advertising and website copy.
- Coordinated with social media, public relations and other teams to execute product introductions.
- Developed campaigns and specific marketing strategies.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Created printed marketing materials designed to drive campaigns.
- Drove marketing efforts by orchestrating Google Ads, Facebook Ads, Spotify and Instagram advertising campaigns.
- Created unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with marketing peers, achieving collaborations with other countries.
Assistant Manager
La Cantina Mexican Corner Restaurant, Vancouver, B.C,Canada
Vancouver
04.2018 - 12.2018
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
- Monitored company inventory to keep stock levels and databases updated.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Handled catering scheduling, ordered food and planned events.
- Attended bridal industry events to promote services and build relationships with prospective vendors.
Junior Manager
Sal y Limon Restaurant
Vancouver
01.2007 - 12.2017
- Reported project results to senior project manager.
- Disposed waste and replenished fresh supplies by checking expiry dates and rotating stock.
- Helped design, create and implement outlet menu changes to attract customers and boost sales revenue.
- Verified consistency in quality planning, quality control, quality insurance and quality improvement.
- Monitored company inventory to keep stock levels and databases updated.
- Evaluated success of training programs and recommended improvements to upper management to enhance effectiveness.
- Collaborated with sales, product management and web development teams to create specific marketing campaigns across multiple platforms.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
Marketing Coordinator
CULM
toluca
01.2016 - 12.2016
- Organized logistics for marketing and proposal strategy meetings.
- Created press releases and announcements, newsletter articles and website copy.
- Coordinated creation and deployment of videos, social media posts and other marketing collateral.
- Monitored and elevated data integrity within and between Salesforce, Marketo and Google Analytics.
- Supervised interns in social media post development and online copywriting.
- Planned and executed internal and external marketing events.
- Assisted with designing and implementing test plans to understand drivers of response and value on creative assets and campaign strategies.
- Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
Textile Designer
CupGifts Freelancer
toluca
10.2015 - 12.2015
- Worked independently and in team environment to design new products.
- Created and repaired custom textile projects and demonstrated excellent sewing skills.
- Used coordination and planning skills to achieve results according to schedule.
Freelance Fashion Designer
Self employer
CDMX
10.2013 - 09.2015
- Supervised design staff through product creation and release.
- Worked with technical design and product management to provide accurate and complete design packages.
- Eliminated downtime and maximized revenue by providing top project quality control.
- Sketched artistic and fresh designs for consideration.
- Applied knowledge of production to create high-quality images.
- Developed art and design concepts.
- Generated design and model creation time estimates when needed.
Fashion Coordinator
Liverpool Company
CDMX
07.2012 - 10.2013
- Performed trend forecasting and market research to predict future opportunities, sales, risks and consumer behavior.
- Organized Fashion Fest and events of the company Liverpool like Runways.
- Improved outfits for catwalks and spectacular promotional of the company.
- Applied current editing and photography tools to tell great stories.
- Wrote content and uploaded it to Liverpool's content management system.
- Maintained excellent attendance record, consistently arriving to work on time.
- Designed logistics and organized Photo shooting.
- Prepared and responsible for fitting styles to accurately communicate my design intent for Fashion Fest and Runways.
Textile Designer
Moda imagen alfilo Inc
CDMX
03.2012 - 07.2012
- Created and repaired custom textile projects and demonstrated excellent sewing skills.
- Displays self-motivation to meet deadlines and produce new products with public appeal.
- Assisted in development of design testing systems.
- Worked with technical design and product management to provide accurate and complete design packages.
- Developed seasonal merchandise assortment to improve category depth and breadth.
- Clearly communicated design revisions to members of fashion design team.
- Sketched artistic and fresh designs for consideration.
- Communicated with photographers and stylists to effectively showcase Liverpool brand.
- Rehearsed cat walks and special choreography in preparation for fashion exhibits.
Education
MBA - Business Administration And Management
UNITEC
CDMX06.2019
Post Graduate Diploma - Business Management
Arbutus College
Vancouver09.2017
BBA - Marketing
UNITEC
CDMX12.2016
Bachelor of Arts - Textile Designer
Universidad Iberoamericana
CDMX12.2011
Skills
- Product marketing specialist
- Multi-channel marketing experience
- Marketing promotions
- Digital marketing proficiency
- Digital marketing expert
- Content Marketing
- Email marketing campaigns
- Apparel Design
- Fashion design
- Adobe Photoshop
- Adobe Illustrator
- Microsoft Office
- Team building
- Fluent in English
- Multitasking abilities
Languages
English
Advanced (C1)
French
Elementary (A2)
Additional Information
- Won Mercedes Benz Fashion Week Mexico for 2011
- Graduated with honors in my Master's and Bachelor's degrees in Marketing
- Led two successful restaurants in Vancouver, Canada in 2017-2018
- Led one successful restaurant in Mexico 2019-present
Timeline
Marketing Specialist Freelancer
Florencia Hospital / Self Employer
02.2020 - Current
Marketing Communication Manager
Culture Connection Magazine
02.2019 - 03.2020
Assistant Manager
La Cantina Mexican Corner Restaurant, Vancouver, B.C,Canada
04.2018 - 12.2018
Marketing Coordinator
CULM
01.2016 - 12.2016
Textile Designer
CupGifts Freelancer
10.2015 - 12.2015
Freelance Fashion Designer
Self employer
10.2013 - 09.2015
Fashion Coordinator
Liverpool Company
07.2012 - 10.2013
Textile Designer
Moda imagen alfilo Inc
03.2012 - 07.2012
Junior Manager
Sal y Limon Restaurant
01.2007 - 12.2017
MBA - Business Administration And Management
UNITEC
Post Graduate Diploma - Business Management
Arbutus College
BBA - Marketing
UNITEC
Bachelor of Arts - Textile Designer
Universidad Iberoamericana
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