Summary
Work History
Education
Skills
OperationsManager

Denise Watts-Lawrence

Markham,ON

Summary

Goal-oriented sales and marketing leader, with distinguished experience in B2B and B2C markets and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.

Work History

Head of Caribbean Sales and Marketing

Hachette UK
London , London
12.2004 - Current
  • Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
  • Created reports and presentations detailing business development activities.
  • Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
  • Increased corporate volume by 50% over 1-year period.
  • Researched markets and key audiences to increase profits through effective marketing and branding campaigns.
  • Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
  • Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
  • Represented company and promoted products at conferences and industry events
  • Developed key partnerships with industry-leading organizations to strengthen professional network and expand future business opportunities.
  • Solved complex problems to increase sales effectiveness and streamline business direction.
  • Created effective marketing campaigns to reinforce branding initiatives and maximize outreach.
  • Negotiated and closed long-term agreements with new clients in assigned territory.
  • Developed and promoted successful company sales and account management personnel into leadership positions to drive company growth.
  • Worked with existing customers to increase purchases of products and services.
  • Hired, trained and built high-performing team of sales representatives.
  • Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
  • Boosted revenue opportunities by initiating strategic sales strategies based on industry trend and competitive analysis.

Manager, Integrated Brand Marketing

Chartered Professional Accountants, Canada
Toronto , ON
08.2021 - Current
  • Developed innovative marketing campaigns based on key objectives.
  • Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Met deadlines, exceeding expectations and effectively rolling out Type campaign.
  • Developed creative presentations, trend reports, kitted assets and product data sheets.
  • Developed insights on marketing campaigns to assess performance against goals.
  • Oversaw preparation of marketing copy, images, videos, emails and other collateral.
  • Drove marketing efforts by orchestrating Type and Type advertising campaigns.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Directed marketing projects through conceptual planning, schedule management and final implementation.
  • Increased Product or Service sales and brand exposure by developing new packaging, collateral and sales materials and optimizing target audience reach.
  • Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
  • Consulted with product development teams to enhance products based on customer interest data.

Sales & Marketing Manager (Country Manager)

Pearson UK
London , London
03.2010 - 12.2014
  • Spearheaded successful business development initiatives aligned with company's strategy and core competencies.
  • Aligned department vision, goals and objectives with company strategy to achieve consistently high results.
  • Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
  • Monitored sales forecasts and projected financial planning for organization to achieve revenue goals.
  • Evaluated suppliers to maintain cost controls and improve operations.
  • Evaluated service contracts and collaborated with legal counsel on negotiated improvements.
  • Prepared annual budgets with controls to prevent overages.
  • Negotiated new annual contracts and service agreements with vendors to achieve prime pricing.
  • Recruited, hired and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
  • Implemented business strategies, increasing revenue and effectively targeting new markets.
  • Assisted in recruiting, hiring and training of team members.
  • Supported top-level decision-making and strategy planning, forging productive relationships with top leaders and serving as key advocate for various personnel issues.
  • Increased sales by $Amount by establishing goals, overseeing performance and mentoring staff.
  • Managed daily operations of Type organization, orchestrating forward-thinking strategies to accomplish profit and expansion goals.
  • Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
  • Negotiated price and service with customers and vendors to decrease expenses and increase profit.
  • Supervised creation of exciting merchandise displays to catch attention of store customers.
  • Trained new employees on proper protocols and customer service standards.

Division General Manager

CVM TV
Kingston , Jamaica
09.2005 - 01.2010
  • Identified new revenue generation opportunities to maximize bottom-line profitability.
  • Made large-scale financial decisions and supervised company spending to reduce material losses and maximize profits.
  • Established foundational processes for business operations.
  • Analyzed and tracked business metrics and made appropriate adjustments to meet supply and demand needs.
  • Worked with department heads to address team needs and offer high-level support for everyday operations.
  • Reviewed individual department performance and worked with leadership to improve processes, procedures and practices.
  • Implemented strong hiring and training techniques to promote team cohesiveness and streamline overall workflow.
  • Addressed employee and managerial concerns and implemented corrective actions to promote compliance.
  • Negotiated with suppliers and delivery workers and ordered materials according to forecasted customer demand.
  • Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
  • Led change and transformation across business areas to deliver benefits and align company resources.
  • Prepared annual budgets with controls to prevent overages.
  • Created and implemented aggressive action plan to address pressing cost control needs.
  • Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency.
  • Directed management meetings to enhance collaboration and maintain culture based on trust and group problem-solving.
  • Managed Number team members across Number departments, resulting in approximate $Number increase in annual revenue.
  • Implemented business strategies, increasing revenue and effectively targeting new markets.
  • Tracked and analyzed profitability and key metrics of Type establishment to improve overall profitability and bring in new clientele.

Education

Master Of Business Administration - Marketing

Mona School of Business, University of The West In
Kingston, Jamaica

Bachelor Of Science - Management Studies

University of The West Indies
Kingston Jamaica

Skills

C-level relationship management

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Denise Watts-Lawrence