DENISE S. KRAMER
Ladera Ranch
Summary
Sales professional with proven track record in driving revenue growth and leading high-performing sales teams. Successfully implemented strategic sales initiatives that resulted in significant market expansion. Demonstrated expertise in building strong client relationships and leveraging market insights to optimize sales strategies. Known for leadership, communication, and problem-solving skills.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Director Retail Sales
Atalanta Corporation
04.2022 - Current
- Delivered $21M in annual sales, exceeding national targets and driving 36% YoY growth
- Led and developed a team of Area Sales Managers overseeing a $25M+ portfolio across multiple regions and customers such as Whole Foods, Target, and UNFI
- Secured key partnerships and led sales initiatives with Albertsons Companies, Kehe Distributors and Tony's Fine Foods that contributed to the company''s overall growth strategy and market reach.
- Collaborated cross functionally with the QA, Demand Planning, Buying and Business Development teams to accomplish sales goals and launch new items
- Developed and implemented company Prepared Foods Strategy in 2024
- Managed a high-performing team by providing mentorship, guidance, and opportunities for professional growth.
Team Lead Retail Sales
Atalanta Corporation
05.2019 - 04.2022
- Managed $16M annual business with 9% sales growth YOY. Increased sales revenue by developing and implementing effective sales strategies.
- Company Lead by Innovation Award recipient 2021
- Opened new key account for company - Target
- Trained and led a team of 3 Area Sales Managers
- Managed risks and mitigated potential issues through proactive planning, monitoring, and timely decision making.
Area Sales Manager
Atalanta Corporation
01.2017 - 04.2019
- Managed key accounts such as Kehe Distributors, Whole Foods, Bristol Farms, and Metropolitan Market with annual sales of $7M
- Consistently met or exceeded annual sales targets by developing and implementing effective sales strategies and fostering customer relationships
- Responsible for sales of product portfolio including 3,500 items across multiple customers
- Executed first company crossdock program
Foodservice Category Manager- Corporate Deli-Bakery Merchandising
The Kroger Co.
01.2016 - 12.2016
- Foodservice Category Manager responsible for $400,000,000 in sales annually for all Kroger divisions, including sales planning, assortment optimization, developing new programs, and supporting division merchandising teams.
- Positioned Kroger as an industry leader in foodservice.
Murray’s Project Manager- Corporate Deli-Bakery Merchandising
The Kroger Co.
05.2011 - 01.2016
Fresh Ready Meals Merchandising Representative-Western Region
The Kroger Co.
11.2009 - 06.2011
Fresh Ready Meals Analyst- Corporate Deli-Bakery Merchandising
The Kroger Co.
08.2007 - 11.2009
Assistant Store Manager- Cincinnati-Dayton Division
The Kroger Co.
05.2007 - 08.2007
Assistant Produce Manager- Cincinnati-Dayton Division
The Kroger Co.
08.2001 - 05.2007
Education
Certificate of Project Management -
University of California-Irvine
06.2015
Organizational Leadership
University of Cincinnati
06.2009
Associate of Arts - undefined
Southern State Community College
06.2005
Skills
- Relationship building
- Sales and marketing expertise
- Revenue growth
- Strategic planning
- Decision-making
- Team leadership
Accomplishments
- Industry professional with over 25 years of experience in the Food Retail Industry & Deli Operations
- Expertise and knowledge of majority key retailers and distributors in the US
- Experience in both buying and sales roles offers several strategic advantages
- Managed the Leading by Innovation award winning sales team at Atalanta 2021
- Developed and implemented company-wide Prepared Foods Strategy in 2024
Certification
Salesforce Expeditioner
Project Management Certificate
Timeline
Director Retail Sales
Atalanta Corporation
04.2022 - Current
Team Lead Retail Sales
Atalanta Corporation
05.2019 - 04.2022
Area Sales Manager
Atalanta Corporation
01.2017 - 04.2019
Foodservice Category Manager- Corporate Deli-Bakery Merchandising
The Kroger Co.
01.2016 - 12.2016
Murray’s Project Manager- Corporate Deli-Bakery Merchandising
The Kroger Co.
05.2011 - 01.2016
Fresh Ready Meals Merchandising Representative-Western Region
The Kroger Co.
11.2009 - 06.2011
Fresh Ready Meals Analyst- Corporate Deli-Bakery Merchandising
The Kroger Co.
08.2007 - 11.2009
Assistant Store Manager- Cincinnati-Dayton Division
The Kroger Co.
05.2007 - 08.2007
Assistant Produce Manager- Cincinnati-Dayton Division
The Kroger Co.
08.2001 - 05.2007
Organizational Leadership
University of Cincinnati
Associate of Arts - undefined
Southern State Community College
Certificate of Project Management -
University of California-Irvine
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