Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Denise Royal

Chico

Summary

Dynamic leader with a proven track record at New Earth Market, adept in boosting sales through creative strategies and strong relationship building. Excelled in multitasking and staff development, significantly enhancing team capabilities and customer satisfaction. Skilled in inventory management and industry trend analysis, consistently achieving sales targets with innovative solutions.

Overview

26
26
years of professional experience
1
1
Certification

Work History

Health & Beauty Department Manager

New Earth Market
04.2016 - 06.2024
  • Enhanced customer satisfaction by providing personalized beauty consultations and product recommendations.
  • Cultivated strong relationships with customers to build loyalty and repeat business.
  • Collaborated with sales associates to develop in-store promotions and events that increased foot traffic and overall sales.
  • Implemented cross-selling techniques between departments, increasing overall revenue generated per transaction.
  • Trained new employees on store operations, product knowledge, and customer service techniques to maintain a high level of professionalism.
  • Maintained a clean and visually appealing department, adhering to company merchandising guidelines.
  • Developed strong relationships with beauty brand representatives, securing exclusive promotions and discounts for the store.
  • Coordinated special events such as makeovers or product launch parties that attracted new customers to the department.
  • Streamlined store processes by implementing efficient organizational systems for products and supplies.
  • Managed inventory levels effectively, ensuring optimal stock availability for customer needs.
  • Established a loyal clientele through excellent communication skills, personalized service, and attention to detail in addressing client needs.
  • Monitored competitor activities closely by researching their tactics in order to adapt strategies accordingly.
  • Identified trends in customer preferences, adjusting product selection and displays accordingly for maximized sales potential.
  • Organized training sessions on new product lines, keeping staff informed about current industry trends and innovations.
  • Maintained a strong knowledge of the beauty industry and market trends, staying up-to-date on new products and techniques.
  • Conducted regular performance evaluations of team members, offering constructive feedback and support for professional growth.

Account Executive

Garden of Life
02.2015 - 04.2016
  • Increased territory sales by building strong relationships with key clients and identifying new business opportunities.
  • Visited customer locations to evaluate requirements, demonstrate product offerings, and propose strategic solutions for diverse needs.
  • Established new accounts through cold calling and personal visits to potential customers.
  • Managed a large client base, consistently exceeding sales targets and contributing to overall team success.
  • Contacted new and existing customers to discuss ways to meet needs through specific products and services.
  • Prospected and conducted face-to-face sales calls with business executives and directors throughout assigned territory.

Account Executive

Country Life Vitamins
01.2000 - 02.2015


  • Expanded territory presence with targeted outreach campaigns.
  • Managed client portfolios to enhance overall satisfaction.
  • Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
  • Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
  • Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
  • Established long-lasting relationships with key decision-makers within client organizations, solidifying the company''s reputation as a trusted partner in their respective industries.
  • Maintained up-to-date knowledge on product offerings, ensuring accurate representation during sales pitches or negotiations with clients.

Main Buyer/Consultant

S & S Produce & Natural Foods
01.2000 - 02.2013
  • Coordinated with logistics teams to track shipments and resolve issues.
  • Negotiated contracts with suppliers by conducting thorough market research.
  • Monitored inventory levels to prevent stockouts and overstock situations.
  • Collaborated with suppliers to align on product specifications and delivery schedules.
  • Built long-term supplier relationships with vendors to establish quality and competitive pricing.
  • Analyzed competitor offerings to identify opportunities for differentiation.
  • Developed and improved account relationships.
  • Analyzed current vendors and products to stay abreast of market trends and evaluate new suppliers.

Director of Sales

Earth Solutions
08.1998 - 01.2000
  • Analyzed sales performance data to refine approaches for maximizing revenue potential.
  • Championed professional development initiatives, resulting in enhanced team capabilities.
  • Leveraged feedback mechanisms to refine service offerings for better client experience.
  • Achieved alignment of sales goals with overall business objectives with strategic planning sessions.

Education

Chemistry & Anatomy

California State University, Chico
Chico, CA

Skills

  • Multitasking efficiency
  • Strong communication skills
  • Creative thinking capacity
  • Decision-making
  • Staff training and development
  • Sales strategy development
  • Event planning and execution
  • Product knowledge expertise
  • Industry trend awareness
  • Project management experience
  • Inventory management proficiency
  • Budgeting and financial planning
  • Relationship building techniques

Certification

Michael Tierra's East West Herbal Certification and Clinical Herb Symposium, Santa Cruz 5/2009


Southwest Botanical Herbal Conference Phoenix 4/2008


Breintenbush Herbal Conference Oregon 9/2006


Dandelion Clinical Herbal Program Arcata Ca 10/2005-4/2006


Christopher Hobbs Herbal Apprenticeship Forestville Ca 4/2005-10/2005


Herb Pharm 3 month apprenticeship Williams Or 4/1997-6/1997

Timeline

Health & Beauty Department Manager

New Earth Market
04.2016 - 06.2024

Account Executive

Garden of Life
02.2015 - 04.2016

Account Executive

Country Life Vitamins
01.2000 - 02.2015

Main Buyer/Consultant

S & S Produce & Natural Foods
01.2000 - 02.2013

Director of Sales

Earth Solutions
08.1998 - 01.2000

Chemistry & Anatomy

California State University, Chico

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Denise Royal