Denise Potter

Managed all aspects of effectively running a not for profit organization, including most finance, banking and customer service. Oversaw day-to-day operations to keep organization running smoothly while meeting business goals.

Main focus was membership, ie working with businesses to help them understand what a chamber of commerce could do for them.

Supported business members. Created and executed business development events, newsletters, educational/informative speakers, and assisted the business members with other business development opportunities they may require.

Effectively negotiated sponsorship to help support these business development initiatives.

Interacted well with members and the community, to build connections and nurture relationships.

Mentored youth, providing them with on site work experience and training in this business field.

Developed a business plan, worked with the town for approval/licensing, and executed full set up and procedures of the accommodation.

Implemented effective marketing, customer service including tourism recommendations, and provided enjoyable meals and comforting ambiance.

Developed private label food products for some US customers, sourcing from Canadian food manufacturers.

Via analysis of categories and product knowledge, created a sales and profit plan for each item to be developed, working with each client's buyers.

After product launch, continued managing to ensure effective service levels and promotional planning.

Initially started as a buyers assistant, with promotions to buyer then category manager, managing all aspects of products within the categories for which I was responsible.

Promoted to Director of Corporate Brands. I was responsible for the sourcing, negotiating, marketing and execution of all aspects of the development of the President's Choice and No Name food products.

I directed and mentored a team of buyers and staff to help facilitate the aggressive business plans of corporate brands product development and launch mandates. Continually enhancing team collaboration, communication and respect of deadlines while working in an exceedingly fast paced business environment.