Denise Hunter
Innisfil
Summary
Dynamic sales professional with background in developing and implementing effective sales strategies. Proven track record of increasing revenue and market share while reducing costs. Demonstrated ability to lead and motivate sales teams to consistently meet and exceed targets. Experienced in developing customer relationships across Canadian National & Regional Retail & Food Service Partners.
Overview
13
13
years of professional experience
Work History
National Account Manager
Wilton Brands Canada
05.2023 - Current
- Developed and maintained relationships with key stakeholders of Canadian National Accounts (Canadian Tire, Sobeys, Metro, Giant Tiger, Pattison Food Group, TJX, Fed Coop)
- Identified profitable business leads and built pipeline of prospective customers.
- Identified, onboarded & managed Broker Partner Relationship
- Establishing regional strategies with Distribution Partners to accelerate National Growth
- Conducted thorough market analyses to identify potential growth opportunities & maximize revenue within the national account base. (Nielson, IRI)
- Resolved complex problems to positively impact sales profitability and business direction.
National Account Manager
Weston Foods
05.2019 - 02.2023
- Built deep relationships with Key Stakeholders through management of Retail & Foodservice Segments in multiple service models (DC, DSD, Distributor)
- Conducted regular meetings with customers to review performance metrics (Cognos, IRI, Nielson); discuss opportunities for growth & develop action plans
- Negotiated contracts /RFPs to create profitable sales call for our Independent Distributors (all accounts, including C&G)
- Managed daily workflow of multiple projects while adhering to established timelines and budgets
- Established communication protocols between internal teams & external partners to ensure seamless collaboration
- Appointed Member of the National Sales Committee; engaged with selected group of peers to construct a National Sales Training Seminar for all Sales Members
Distribution Operations Manager
Weston Foods
09.2018 - 05.2019
- Achieved Sales Revenue Targets with group of35 Independent Operators managing DSD
- Worked with IO’s to maintain delivery frequency, stale percentage, adherence to Customer Strategy Plans & Contracts
- Defined path to increase cash business within operators territory
- Supported execution of Merchandising Plans set forth by NAM’s
- Participates in selection, onboarding & training of new IO’s
- Monitors compliance of IO agreement
Field Sales Representative
Weston Foods
05.2016 - 09.2018
- Improved Distribution of Brands in line within a defined territory in Ontario whilst creating incremental points of interruption through various off shelf displays activations
- Maximized Sales via Seasonal DRPs & Prebookings, new product launch marketing programs
- Ensured operational compliance to Picture Perfect Planogram
- Managed Sales Call Schedule & Frequency independently
- Identify new channels for Business Development with geographical territory
Field Sales Representative
Skilcor Northbud
01.2012 - 06.2014
- Created detailed reports summarizing market conditions, sales performance metrics for Multiple Brand Partners
- Executed on Picture Perfect Planogram Implementation with heavy focus on creating Points of Interruption
- Performed regular follow ups with clients to ensure satisfaction with DSD services provided; including guaranteed sales
- Introduction into Account Management with local Independent Grocers (Vince’s Market, Concord Foods, Sunvalley)
Education
Bachelor Of Arts & Science (B.A.S.) -
University of Guelph
Skills
- P&L Management
- Relationship Development
- Supply Chain Strategist
- Solution Selling
- National Sales Leadership
Timeline
National Account Manager
Wilton Brands Canada
05.2023 - Current
National Account Manager
Weston Foods
05.2019 - 02.2023
Distribution Operations Manager
Weston Foods
09.2018 - 05.2019
Field Sales Representative
Weston Foods
05.2016 - 09.2018
Field Sales Representative
Skilcor Northbud
01.2012 - 06.2014
Bachelor Of Arts & Science (B.A.S.) -
University of Guelph
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