Deni Perez Cabrera
Vancouver,Canada
Summary
Dynamic Content Creator and Digital Marketing Specialist with a Bachelor’s in Communications and advanced certifications in digital marketing. Expertise lies in managing and executing engaging marketing campaigns, crafting impactful content, and optimizing social media channels to amplify brand visibility. Proficient in video editing, social media strategy, and e-commerce website development, demonstrating a strong commitment to audience growth and engagement. Seeking to leverage skills in a challenging role that fosters creative collaboration and innovative marketing solutions.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Program Coordinator – Year 2, Faculty of Me
University of British Columbia
Vancouver, Canada
04.2023 - Current
- Managed web pages and coordinated digital communication materials, ensuring accuracy and engagement
- Organized events and orientations, enhancing participant experience and branding
- Organized, coordinated and monitored program activities.
- Developed and implemented program plans, policies and procedures.
- Created project budgets and tracked expenses.
- Analyzed data from surveys and focus groups to measure program effectiveness.
- Developed promotional materials such as brochures, flyers and presentations about the program's services and benefits.
- Managed communication channels between staff members, volunteers and external partners.
- Prepared periodic reports, financial statements and records on program activities for management.
- Utilized social media and digital tools to promote programs and engage with the community.
- Developed and executed marketing strategies to increase program visibility and participation.
- Prepared and maintained budgets, personnel records or training manuals.
- Developed benchmarks for measuring and monitoring strategic changes and organizational goals.
Content Creator and Digital Marketer
Freelance Content Creator and Digital Marketer
Vancouver, BC
07.2022 - Current
- Managed and created content for diverse social media accounts, achieving significant engagement and follower growth: Aurora López, Karen Transforma, Women Talk Latam, Beii Masajes, Mujer Poderosa
- Designed and maintained e-commerce websites, including: Mujer Poderosa (Shopify), Karen Transforma
- Created viral video content for TikTok and Reels, boosting audience engagement by 35%
- Led digital advertising campaigns, optimizing performance through advanced Facebook and Instagram Ads strategies
- Developed content strategies for social media platforms such as Facebook, Twitter, and Instagram.
- Researched topics related to the brand's industry to develop original content ideas.
- Edited videos using Adobe Premiere Pro and After Effects software.
- Ensured all published content adhered to best practices in terms of SEO optimization.
- Gathered feedback from customers through surveys and focus groups, then incorporated into future content plans.
- Planned and executed webinars for internal and external audiences.
- Sourced relevant images, graphics, audio files, video clips for use in digital content.
- Compiled weekly reports outlining performance metrics for each piece of content created.
- Generated ideas for new blog posts or articles based on customer needs and current trends.
- Optimized existing website pages using keywords that aligned with search engine algorithms.
- Analyzed competitors' digital marketing efforts to gain insights into their success strategies.
- Posted useful, creative and timely content on social media, blog and website.
- Utilized editing and photography tools to enhance storytelling.
- Posted original content to client website, updating pages to align with current branding strategies.
- Utilized well-developed social listening skills to craft valuable original content.
- Studied target audience and business offerings to devise effective call-to-action copy.
- Developed GIFs, memes and other entertaining visual content to engage audiences and gain followers.
- Wrote and published blog pieces on regular schedule, according to client branding and with good SEO practices.
- Designed and implemented a content SEO strategy that improved search engine rankings.
- Produced high-quality video content for YouTube, resultingin an increase in subscriber count.
- Collaborated with influencers and other content creators to expand brand visibility.
- Wrote and edited product descriptions that boosted conversion rates.
- Managed social media accounts, growing audience engagement.
- Created and managed online campaigns across multiple platforms including Google AdWords, Facebook Ads, and LinkedIn Ads.
- Monitored analytics to optimize campaigns based on performance metrics such as cost per click, click-through rate and cost per acquisition.
- Implemented remarketing tactics to re-engage customers with relevant messaging across different channels.
- Analyzed web analytics data using tools such as Google Analytics or Adobe Analytics to measure campaign success.
- Wrote social media content to increase engagement with customers.
Undergraduate Programs Marketing and Sales Special
Anahuac University
Mexico City, Mexico
04.2017 - 09.2021
- Spearheaded marketing strategies that resulted in a 25% increase in Psychology program enrollments and a 300% growth for History programs
- Created and managed content for social media channels and websites, driving brand engagement and audience growth
- Implemented SEO strategies and monitored key performance metrics to enhance online visibility
Education
Master of Business Administration -
University Canada West
Vancouver, BC12.2022
Bachelor of Communications -
Anahuac University
Mexico City05.2015
Skills
- Graphic design
- Video editing
- Copywriting
- Social media management
- Ad campaign optimization
- E-commerce strategies
- Shopify
- WordPress
- Basic UX/UI design
- Google Analytics
- SEO strategies
- Performance tracking
- Asana
- Trello
- Mondaycom
- Adobe Creative Suite
- Canva
- Figma
Certification
- Artificial Intelligence for Entrepreneurs, Juan Lombana, Mercatitlán, 2024
- Advanced Facebook Ads, 2024
- TikTok Ads, 2024
- Instagram Growth Strategies, 2024
- E-commerce Creation, 2024
- Master Content, Digital Queen by Nuria, 2024
- Video and Content Editing, @ggraphicsstudio, 2024
Languages
English
Native/ Bilingual
French
Elementary
Spanish
Native/ Bilingual
Timeline
Senior Program Coordinator – Year 2, Faculty of Me
University of British Columbia
04.2023 - Current
Content Creator and Digital Marketer
Freelance Content Creator and Digital Marketer
07.2022 - Current
Undergraduate Programs Marketing and Sales Special
Anahuac University
04.2017 - 09.2021
Master of Business Administration -
University Canada West
Bachelor of Communications -
Anahuac University
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