Denali McBriarty
San Francisco
Summary
Detail oriented, reliable and dedicated professional with a history of meeting company goals utilizing consistent and organized practices. Possess outstanding written and oral communication skills and deep knowledge of media marketing and reputation management. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand and company. Demonstrated knowledge of graphic design, copywriting, and project management. Brings many years of marketing experience along with decisive and hardworking approach.
Overview
5
5
years of professional experience
Work History
Brand Marketing Assistant
Pivot Sports Marketing
Walnut Creek
07.2023 - 12.2024
- Analyzed SEO outreach goals and presented findings to marketing director.
- Participated in brainstorming sessions for creative campaign concept development, contributing innovative ideas that resonated with target audiences.
- Managed project timelines to ensure deadlines were met while maintaining a high level of quality in all deliverables.
- Coordinated trade show booth logistics for seamless event execution, while maximizing company presence at industry gatherings.
- Strengthened internal team communication by organizing and maintaining a centralized database of marketing assets, streamlining information access and project collaboration.
- Collaborated with creative teams to produce engaging promotional materials.
Marketing and Social Media Coordinator
CHAARG
07.2019 - 05.2023
- Supported branding, digital marketing messaging and advertising campaigns by engaging with followers on various social media platforms.
- Worked with the content team to maximize content creation based on keywords and revenue opportunities.
- Conducted daily updates to social media profiles to boost company online presence.
- Designed and presented social media campaign ideas.
- Coordinate communication with potential Exec team candidates and schedule interviews.
- Assist our recruiters from CHAARG national to source candidates and update our database.
- Contributed to mock-ups, email campaigns and social media content.
- Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements.
- Researching social media trends and informing management of changes that are relevant to the company’s marketing activities.
- Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs.
- Collaborated with team members to help expand marketing channels.
- Utilized best practices for SEO optimization to boost social media program's visibility.
- Assisted with capturing and analyzing social media metrics.
Education
Bachelor of Arts - Major: Communications, Minor: Journalism
University of New Hampshire
Durham, NHSkills
- Social Media Content Creation
- Web Development
- Search Engine Optimization Practices
- Strategic Development
- Time Management
- New Hire Training
- Campaign Management
- Google Analytics
- Performance tracking
- Campaign management
- Google analytics
- CRM software
- Client engagement
- Performance measurement
- Digital marketing
- Audience engagement
- Data analysis
- Social media strategy
- Effective communication
Volunteer work
Planned Parenthood:
- Boosted fundraising efforts, securing valuable donations through targeted campaigns.
- Collaborated with other nonprofit organizations to develop joint initiatives that benefited the broader community at large.
College Avenue United Presbyterian Church:
- Strengthened community bonds, participating in interfaith dialogues and events.
- Assisted in disaster relief efforts, ensuring timely distribution of aid and supplies.
Timeline
Brand Marketing Assistant
Pivot Sports Marketing
07.2023 - 12.2024
Marketing and Social Media Coordinator
CHAARG
07.2019 - 05.2023
Bachelor of Arts - Major: Communications, Minor: Journalism
University of New Hampshire