Dena Sicard
Whitby,ON
Summary
Accomplished and dynamic Fund Development professional with a proven track record at The Denise House, excelling in fundraising expertise and relationship building. Mastered grant writing and strategic community engagement, surpassing goals through innovative campaigns and effective communication. Skilled in business management and public speaking, consistently achieving and exceeding targets with a focus on results and efficiency.
Overview
31
31
years of professional experience
Work History
Fund Development
The Denise House
10.2019 - Current
- Develop and implement annual fundraising plan, outlining strategies for achieving fundraising goals.
- Track and analyze fundraising data, identifying trends and areas for improvement.
- Exceed annual fundraising goals through diligent planning process implementation.
- Research grant and funding proposal opportunities and tailor grant proposals to meet specific funder requirements.
- Monitor grant reporting requirements, ensuring timely submission of all relevant documentation to maintain good standing with funders.
- Plan and execute special events such as annual gala to raise funds while promoting the organization's mission within the community.
- Recruit, train, and supervise volunteers to support fundraising initiatives and events.
- Maximize corporate sponsorship opportunities by identifying potential partners and developing tailored pitches.
- Secure in-kind donations from local businesses for event promotions or auction items, enhancing overall fundraising results without increasing expenses.
- Manage online giving platforms, optimizing user experience to encourage increased donations.
- Cultivate relationships with major gift donors through personalized communication and stewardship efforts.
- Maintain accurate donor records and expand donor database through effective prospect research and relationship building techniques.
- Enhance brand awareness by creating engaging and shareable social media content across multiple social media platforms for widest audience reach.
- Analyze performance metrics to refine strategy and content for improved reach and impact.
- Enhance website traffic, directing followers from social media platforms through strategic content and calls to action.
- Curate diverse content mix, balancing promotional, educational, and entertaining posts to keep audience engaged.
- Collaborated with graphic designers to plan and execute a visually appealing and user-friendly website.
- Create and manage content updates, ensuring accurate information and consistent branding across all pages.
- Optimize site performance through regular updates, security patches, and server maintenance.
- Create, update, and manage multimedia content, such as video or interactive graphics, to enhance user engagement on the site.
- Coordinate large-scale events involving multiple teams of volunteers, resulting in successful fundraisers and community outreach initiatives.
- Provide ongoing support to volunteers throughout their tenure, addressing any concerns or issues promptly to ensure satisfaction and commitment to the organization's goals.
- Organize recognition events to show appreciation for volunteer contributions, boosting morale and promoting a positive organizational culture.
- Represent Agency to local public by giving presentations and speeches and participating in community events.
- Streamlined donation processing procedures, reducing administrative costs and improved efficiency.
Licensed Professional Realtor
Royal LePage Frank Real Estate
12.2008 - 01.2022
- Developed comprehensive marketing plans for property listings, resulting in increased exposure and faster sales.
- Managed complex negotiations between multiple parties involved in residential real estate deals, securing mutually beneficial outcomes.
- Leveraged social media platforms strategically to promote property listings and engage potential clients effectively.
- Delivered exceptional customer service by promptly addressing client queries and concerns, resulting in a high rate of repeat business and referrals.
- Prepared, reviewed, and executed confidential documents, contracts and disclosures.
- Established positive flow of communication with agents, clients, attorneys and personnel involved in closing transactions.
- Worked closely with clients to facilitate appropriate loans, inspections, and credit reports.
- Strengthened relationships with clients by maintaining consistent communication and addressing concerns promptly.
- Addressed legal matters by working closely with attorneys to ensure proper documentation and compliance during transactions.
- Managed contracts, negotiations, and all aspects of sales to finalize purchases and exceed customer expectations.
- Maintained connections with clients to encourage repeat business and referrals.
- Expanded client base through networking events, referrals, and targeted marketing efforts.
- Participated in community events as a local expert on real estate topics, enhancing brand recognition within the area served.
Senior Marketing Coordinator
Balmer Architectural Mouldings
05.1994 - 12.2004
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Negotiated contracts with vendors, achieving cost savings without compromising quality or service levels.
- Spearheaded event planning efforts, resulting in successful trade shows and conferences that increased company visibility within the industry.
- Collaborated with sales teams to develop impactful collateral materials that drove lead generation.
- Played an instrumental role in the successful launch of new product lines, working closely with product development teams to create cohesive messaging and promotional materials.
Education
Marketing Diploma - Marketing
Durham College
Oshawa, ON2004
Skills
- Relationship Building
- Business Management
- Fundraising expertise
- Grant Writing
- Contract Negotiation
- Adaptable and Flexible
- Results Orientation
- Employee Motivation and Performance
- Effective Communicator and Public Speaker
- Community Engagement
Accomplishments
Volunteer:
Board Director, YWCA Durham
St Vincent's Kitchen
Shelter Foundation
Habitat for Humanity Build
Awards
CMHC Award of Distinction
Customer Service Award of Excellence
President’s Gold Award
Master Sales Award
Sales Achievement Award
Timeline
Fund Development
The Denise House
10.2019 - Current
Licensed Professional Realtor
Royal LePage Frank Real Estate
12.2008 - 01.2022
Senior Marketing Coordinator
Balmer Architectural Mouldings
05.1994 - 12.2004
Marketing Diploma - Marketing
Durham College
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