Demesio Sango
Riverside
Summary
Dynamic and highly creative content writer with 5+ years of experience in content creation, copywriting, and digital marketing. Proven ability to develop engaging, brand-aligned content across multiple platforms to drive audience engagement and elevate brand presence. Expertise in writing SEO-optimized content, social media management, and storytelling for diverse audiences. Passionate about crafting impactful narratives that resonate with target markets. Seeking to bring innovative content strategies to Nike’s remote team.
Overview
7
7
years of professional experience
Work History
Content & Creator & Copywriter
High Scale
01.2022 - Current
- Created digital content for the health and wellness brand FitVibe, including blogs, newsletters, and social media posts to increase brand awareness and audience engagement
- Developed a social media content calendar and led content creation for campaigns, collaborating with influencers and fitness enthusiasts
- Improved website copy, optimizing for SEO and increasing web traffic by 35% within 6 months
- Wrote compelling product descriptions and user guides for the brand’s fitness products, boosting conversion rates by 15%.
Content Writer & Social Media Specialist (Remote)
Withknot
01.2019 - 01.2022
- Wrote engaging, brand-centric content for the e-commerce fashion site, including blog posts, product descriptions, and email newsletters
- Collaborated with the design and marketing teams to ensure content aligned with brand guidelines and upcoming product launches
- Managed the brand’s Instagram and Pinterest pages, growing its social media presence and increasing engagement by 30%
- Conducted keyword research and applied SEO best practices to enhance search rankings, contributing to a 20% rise in organic search traffic.
Senior Content Writer & Digital Marketer
Growth Rocket
01.2018 - 01.2019
- Crafted high-quality written content for various clients, including blog posts, web content, social media posts, and product descriptions
- Worked with clients across multiple industries, including fashion, tech, and lifestyle brands, delivering SEO-optimized content that increased organic traffic by up to 40%
- Developed content strategies to engage audiences and drive sales, using a brand voice aligned with each client’s values and goals
- Managed social media accounts for clients, creating visually appealing and engaging posts across platforms such as Instagram, Facebook, and Twitter, resulting in a 25% increase in follower growth.
Education
Diploma -
Santiago High School
Bachelor of Arts - Communications
UCR
Riverside, CA06.2016
Skills
- Artistic Talent
- Visual Communication
- Effective Communication
- Adaptability
- Professional Demeanor
Timeline
Content & Creator & Copywriter
High Scale
01.2022 - Current
Content Writer & Social Media Specialist (Remote)
Withknot
01.2019 - 01.2022
Senior Content Writer & Digital Marketer
Growth Rocket
01.2018 - 01.2019
Diploma -
Santiago High School
Bachelor of Arts - Communications
UCR