Strategic and results-driven professional with a passion for solving complex challenges through structured strategy and cross-functional execution. Skilled in leading fast-paced, high-impact initiatives that drive innovation and operational change. Proven ability to translate strategic goals into scalable action plans, guide teams through ambiguity, and deliver results that align with organizational priorities.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Programs Execution Lead (Strategy & Advisory Services)
The DMZ – Toronto Metropolitan University
Toronto, Canada
08.2023 - Current
Lead the strategy and execution of startup advisory services, enhancing the founder experience, and driving measurable program impact.
Built and launched a founder–EIR referral system, resulting in a measurable increase in engagement and mentor utilization.
Leading the strategic design and implementation of KPI dashboards and reporting tools to evaluate advisory performance, identify service gaps, and support data-driven decision-making.
Led the Women of the Year 2025 initiative at DMZ, celebrating and empowering women in entrepreneurship; designed and am currently executing an engagement plan that leverages WOTY honorees to support women founders navigating today’s political and economic landscape.
Designed and implemented a fractional support model, enabling tactical execution for resource-constrained startups, and accelerating founder milestones.
Business Analyst
i3 Capital Inc.
Toronto, Canada
04.2022 - 01.2023
Designed and implemented an accelerator support model, enabling 5+ international startups to validate business ideas, and prepare for successful Canadian market entry.
Conducted competitive and customer research to inform strategic positioning, supporting international startups in achieving early traction within the Canadian innovation ecosystem.
Facilitated project scoping and requirement alignment with cross-functional teams, streamlining onboarding, and improving program outcomes.
B2C Marketing Manager
Deutsche Lufthansa AG
Tehran, Iran
03.2018 - 07.2020
Led Lufthansa’s B2C marketing efforts in Iran and Kuwait, building deep expertise in the airline industry, and successfully maintaining market presence in complex international environments.
Directed multi-channel campaigns that sustained brand visibility and customer engagement during periods of geopolitical and economic volatility, resulting in continued regional sales performance, and brand loyalty.
Collaborated with regional and global teams to execute tailored GTM activations, adapting to shifting customer behaviors, and contributing to market-specific campaign success and stronger alignment with global brand strategy.
Education
Master of Business, Entrepreneurship, and Technology - MBET
University of Waterloo
ON, Canada
Bachelor of Business Administration - BBA
Lebanese French University
Erbil, Iraq
Skills
Program management and strategic planning
Market research and data analysis
Stakeholder engagement
Cross-functional leadership
Innovation and digital transformation
Service design and operational efficiency
Change management and execution
KPI development
Languages
French
Professional
Arabic
Limited
Certification
Project Management Professional (PMP) - In process
Technical Sales
Google Data Analytics
Timeline
Programs Execution Lead (Strategy & Advisory Services)
The DMZ – Toronto Metropolitan University
08.2023 - Current
Business Analyst
i3 Capital Inc.
04.2022 - 01.2023
B2C Marketing Manager
Deutsche Lufthansa AG
03.2018 - 07.2020
Master of Business, Entrepreneurship, and Technology - MBET
<ul><li>Roles and Responsibilities</li><li>Hiring and team building</li><li>Managing team’s career progression and performance reviews</li><li>Managing Performance improvement plan and firing</li><li>Mentoring</li><li>Product roadmap planning and execution</li><li>Accountability of the entire delivery execution including the risk mitigation planning.</li><li>Stakeholder management</li><li>Adhering to Apple Privacy and Security Guidelines for platform</li><li>Design and implementation of new architectures and solutions to manage all online services for AdXchange in Apple Ads.</li><li>Design and implementation of new architectures and solutions deliver Budget experimentation in Apple Ads</li><li>Design and implementation of new architectures and solutions to manage data for Ad Platform.</li><li>Creating and maintaining all the data and analytics and revenue pipelines for Ad Platforms</li><li>Driving the solution for data ingestions and data processing across Ad platform</li><li>Defining the Strategy for data governance and data access</li><li>Collaboration with business to deliver relevant data and insight for our strategy and decisions.</li><li>Managing storage, processing, copy/synchronization etc. appropriate to scale</li><li>Enabling machine learning and algorithm groups by proving them right frameworks and data</li><li>Advancing team’s design methodology and quality programming practices and evangelize those techniques across Ad platform.</li><li>Deliveries</li><li>Setup 8+ member team to design and deliver Budget Allocation and Budget experimentation.</li><li>Leading Ad Delivery services team, responsible for delivering various capabilities like query understanding, targeting, fraud etc.</li><li>Delivered and Lead Design for observability for budget, and data platform in Ad platform.</li><li>Setup 11+ members high performing team to handle various business needs such as analytics and micro services for Display Advertising as well as Data Platform</li><li>Instrumental in driving Data Platform throughout the SDLC from inception, design, development, testing and deployment.</li><li>Instilled a strong team culture of high-quality delivery by constructive feedback, cross collaboration, focus and motivation.</li><li>Delivered Realtime and Batch Platform with various integrations</li><li>Delivered new DIP design for Data Platform</li><li>Delivered design of all the components of Data processing platform</li><li>Transitioned Display data work to India seamlessly and delivered many critical business impacting features and organizational security initiatives.</li><li>Closely worked with various stakeholders to understand the requirements which resulted into efficient remote work culture.</li><li>Seamless Display execution and set up best practices for 24X7 production on-call.</li><li>Tools and Technologies</li><li>AWS, S3, Kafka, Spark, Hadoop, EMR, Hive, Scoop, Flume, Cassandra, Airflow, Oozie, Gobblin, Schema Store, Icloud, Grafana, Kubernetes, Vertica, Alation, snowflake, druid, Iceberg, Java, Scala, IntelliJ, Oracle, MySql, Git, RIO, Spinnaker, Elastic cache, Grpc, Agile.</li></ul> at Apple - Adplatform<ul><li>Roles and Responsibilities</li><li>Hiring and team building</li><li>Managing team’s career progression and performance reviews</li><li>Managing Performance improvement plan and firing</li><li>Mentoring</li><li>Product roadmap planning and execution</li><li>Accountability of the entire delivery execution including the risk mitigation planning.</li><li>Stakeholder management</li><li>Adhering to Apple Privacy and Security Guidelines for platform</li><li>Design and implementation of new architectures and solutions to manage all online services for AdXchange in Apple Ads.</li><li>Design and implementation of new architectures and solutions deliver Budget experimentation in Apple Ads</li><li>Design and implementation of new architectures and solutions to manage data for Ad Platform.</li><li>Creating and maintaining all the data and analytics and revenue pipelines for Ad Platforms</li><li>Driving the solution for data ingestions and data processing across Ad platform</li><li>Defining the Strategy for data governance and data access</li><li>Collaboration with business to deliver relevant data and insight for our strategy and decisions.</li><li>Managing storage, processing, copy/synchronization etc. appropriate to scale</li><li>Enabling machine learning and algorithm groups by proving them right frameworks and data</li><li>Advancing team’s design methodology and quality programming practices and evangelize those techniques across Ad platform.</li><li>Deliveries</li><li>Setup 8+ member team to design and deliver Budget Allocation and Budget experimentation.</li><li>Leading Ad Delivery services team, responsible for delivering various capabilities like query understanding, targeting, fraud etc.</li><li>Delivered and Lead Design for observability for budget, and data platform in Ad platform.</li><li>Setup 11+ members high performing team to handle various business needs such as analytics and micro services for Display Advertising as well as Data Platform</li><li>Instrumental in driving Data Platform throughout the SDLC from inception, design, development, testing and deployment.</li><li>Instilled a strong team culture of high-quality delivery by constructive feedback, cross collaboration, focus and motivation.</li><li>Delivered Realtime and Batch Platform with various integrations</li><li>Delivered new DIP design for Data Platform</li><li>Delivered design of all the components of Data processing platform</li><li>Transitioned Display data work to India seamlessly and delivered many critical business impacting features and organizational security initiatives.</li><li>Closely worked with various stakeholders to understand the requirements which resulted into efficient remote work culture.</li><li>Seamless Display execution and set up best practices for 24X7 production on-call.</li><li>Tools and Technologies</li><li>AWS, S3, Kafka, Spark, Hadoop, EMR, Hive, Scoop, Flume, Cassandra, Airflow, Oozie, Gobblin, Schema Store, Icloud, Grafana, Kubernetes, Vertica, Alation, snowflake, druid, Iceberg, Java, Scala, IntelliJ, Oracle, MySql, Git, RIO, Spinnaker, Elastic cache, Grpc, Agile.</li></ul> at Apple - Adplatform
<ul>
<li>Lead in the creation of the 2025 Middlesex County Homelessness Action Plan, guiding multi-sector strategy across 8 municipalities for the next five years.</li>
<li>Lead case manager for clients facing high-risk housing instability, evictions, and multi-barrier challenges. Navigate complex systems to secure urgent basic needs, emergency funding, and long-term housing solutions.</li>
<li>Maintained current knowledge of relevant laws, regulations pertaining to the field of social work, navigation.</li>
<li>Cultivated partnerships with landlords, legal systems, shelters, healthcare providers, and social agencies, streamlining coordinated access and warm referrals.</li>
<li>Acted as a resource for municipal staff and frontline workers, providing up-to-date knowledge on provincial housing programs and community support pathways.</li>
</ul> at Middlesex County Social Services<ul>
<li>Lead in the creation of the 2025 Middlesex County Homelessness Action Plan, guiding multi-sector strategy across 8 municipalities for the next five years.</li>
<li>Lead case manager for clients facing high-risk housing instability, evictions, and multi-barrier challenges. Navigate complex systems to secure urgent basic needs, emergency funding, and long-term housing solutions.</li>
<li>Maintained current knowledge of relevant laws, regulations pertaining to the field of social work, navigation.</li>
<li>Cultivated partnerships with landlords, legal systems, shelters, healthcare providers, and social agencies, streamlining coordinated access and warm referrals.</li>
<li>Acted as a resource for municipal staff and frontline workers, providing up-to-date knowledge on provincial housing programs and community support pathways.</li>
</ul> at Middlesex County Social Services