Strategic and results-driven professional with a passion for solving complex challenges through structured strategy and cross-functional execution. Skilled in leading fast-paced, high-impact initiatives that drive innovation and operational change. Proven ability to translate strategic goals into scalable action plans, guide teams through ambiguity, and deliver results that align with organizational priorities.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Programs Execution Lead (Strategy & Advisory Services)
The DMZ – Toronto Metropolitan University
Toronto, Canada
08.2023 - Current
Lead the strategy and execution of startup advisory services, enhancing the founder experience, and driving measurable program impact.
Built and launched a founder–EIR referral system, resulting in a measurable increase in engagement and mentor utilization.
Leading the strategic design and implementation of KPI dashboards and reporting tools to evaluate advisory performance, identify service gaps, and support data-driven decision-making.
Led the Women of the Year 2025 initiative at DMZ, celebrating and empowering women in entrepreneurship; designed and am currently executing an engagement plan that leverages WOTY honorees to support women founders navigating today’s political and economic landscape.
Designed and implemented a fractional support model, enabling tactical execution for resource-constrained startups, and accelerating founder milestones.
Business Analyst
i3 Capital Inc.
Toronto, Canada
04.2022 - 01.2023
Designed and implemented an accelerator support model, enabling 5+ international startups to validate business ideas, and prepare for successful Canadian market entry.
Conducted competitive and customer research to inform strategic positioning, supporting international startups in achieving early traction within the Canadian innovation ecosystem.
Facilitated project scoping and requirement alignment with cross-functional teams, streamlining onboarding, and improving program outcomes.
B2C Marketing Manager
Deutsche Lufthansa AG
Tehran, Iran
03.2018 - 07.2020
Led Lufthansa’s B2C marketing efforts in Iran and Kuwait, building deep expertise in the airline industry, and successfully maintaining market presence in complex international environments.
Directed multi-channel campaigns that sustained brand visibility and customer engagement during periods of geopolitical and economic volatility, resulting in continued regional sales performance, and brand loyalty.
Collaborated with regional and global teams to execute tailored GTM activations, adapting to shifting customer behaviors, and contributing to market-specific campaign success and stronger alignment with global brand strategy.
Education
Master of Business, Entrepreneurship, and Technology - MBET
University of Waterloo
ON, Canada
Bachelor of Business Administration - BBA
Lebanese French University
Erbil, Iraq
Skills
Program management and strategic planning
Market research and data analysis
Stakeholder engagement
Cross-functional leadership
Innovation and digital transformation
Service design and operational efficiency
Change management and execution
KPI development
Languages
French
Professional
Arabic
Limited
Certification
Project Management Professional (PMP) - In process
Technical Sales
Google Data Analytics
Timeline
Programs Execution Lead (Strategy & Advisory Services)
The DMZ – Toronto Metropolitan University
08.2023 - Current
Business Analyst
i3 Capital Inc.
04.2022 - 01.2023
B2C Marketing Manager
Deutsche Lufthansa AG
03.2018 - 07.2020
Master of Business, Entrepreneurship, and Technology - MBET
Assistant Photographer at University Of Toronto (UofT), Toronto MetropolitanAssistant Photographer at University Of Toronto (UofT), Toronto Metropolitan
Secretary at United Black Student Association, Toronto Metropolitan UniversitySecretary at United Black Student Association, Toronto Metropolitan University