DEEPTHY PAULY
Brantford,ON
Summary
Digital marketing professional with comprehensive knowledge in SEO, SEM, content strategy, and social media management. Proven track record of driving growth and enhancing brand visibility through innovative campaigns. Strong focus on collaboration and adaptability to meet evolving team needs. Reliable in delivering impactful results and improving performance metrics.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Loonyheads LLP
02.2022 - 06.2024
- Developed and executed comprehensive digital marketing strategies to increase brand visibility, improve customer acquisition, and drive online traffic
- Managed paid advertising campaigns across Google Ads and Facebook Ads achieving targeted reach and improved ROI
- Implemented A/B testing, conversion rate optimization (CRO), and retargeting strategies to improve click-through rates (CTR) and engagement rates
- Conducted competitive analysis, keyword research, and audience segmentation to develop targeted marketing strategies
- Collaborated with sales, creative teams, and developers to align marketing efforts with business objectives
- Managed social media accounts, creating engaging content that expanded the audience base and improved brand awareness
- Researched and implemented the latest digital marketing trends and data analytics to improve campaign performance
Digital Marketing Executive
Intersmart Solution Pvt Ltd
07.2019 - 03.2021
- Conducted keyword research and implemented SEO strategies that improved search engine rankings, website traffic, and organic reach
- Managed website updates, performed on-page SEO, and maintained consistent messaging across social media platforms
- Monitored and reported campaign performance, providing strategic recommendations for improvements
- Collaborated with content teams to create SEO-friendly blog posts and articles
- Engaged with customers via social media channels to foster online community growth and boost customer engagement
- Utilized tools like Google Analytics, SEMrush, and Ahrefs to track website performance and optimize campaigns for improved ROI
Senior SEO Analyst
Organize Technologies
01.2017 - 12.2018
- Conducted comprehensive SEO audits to identify technical SEO issues and improve website performance, rankings, and site speed
- Implemented on-page and off-page SEO tactics, including keyword optimization, link building, and schema markup
- Coordinated with content teams to ensure SEO best practices were integrated into content strategies for better search engine visibility
- Performed competitor analysis and market research to develop data-driven SEO strategies
- Generated performance reports using Google Search Console, SEMrush, and Moz, providing insights to management and clients
- Partnered with web developers to implement structured data markup and SEO-friendly website design and structure
Education
Bachelor of Technology - Computer Science
Holy Grace Academy Of Engineering
Kerala06-2016
Skills
- Digital marketing
- SEO strategy
- Content marketing
- Paid advertising
- A/B testing
- Social media management
- Email marketing
- Competitive analysis
- Audience segmentation
- Team collaboration
- SEM strategy development
- Search engine optimization
- Competitor analysis techniques
Languages
English
Full Professional
Certification
- Google Ads Certification – Google.
- Facebook Blueprint Certification - Facebook.
- HubSpot Content Marketing Certification - HubSpot Academy.
Timeline
Digital Marketing Manager
Loonyheads LLP
02.2022 - 06.2024
Digital Marketing Executive
Intersmart Solution Pvt Ltd
07.2019 - 03.2021
Senior SEO Analyst
Organize Technologies
01.2017 - 12.2018
Bachelor of Technology - Computer Science
Holy Grace Academy Of Engineering
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