Deepanshu Bhatnagar
Digital Marketing Manager
Toronto,Ontario
Summary
Integrated Marketing Specialist highly motivated and achievement-oriented omni-channel Marketing Manager bringing over 9 years of marketing and leadership experience with special emphasis helping digital retail clientele. Effectively increase brand positioning, create marketing content, and produce material suites over various channels and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.
Overview
15
15
years of professional experience
5
5
years of post-secondary education
Work History
Campaign Manager
Data Axle
Toronto, ON
07.2022 - Current
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness for clients like US Bank®, Mastercard®, BMO®, Neo Financial®.
- Advance advertising tactics and implemented new solutions for increased brand awareness using multiple CRM platforms like Adobe Experience Manager®, Adobe Campaign Standard®, Salesforce, Klaviyo®, Marketo®.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Monitor marketing campaign ROI, deliverability, market penetration.
- Monitored return on investment of online and social media marketing efforts.
- Collaborating preparation of marketing copy, images, videos, emails, and other collateral using AI powered marketing tools.
Digital Marketing Manager
Dress Circle Retail
, India
12.2015 - 04.2022
- Administered marketing calendar and posted new content to coincide with new product and service releases
- Discussed SEO needs and optimized strategies for short- and long-term campaigns
- Masterminded highly successful digital strategies for various platforms to attract customer engagement
- Managed team engaged in ongoing product optimization, account management and ad placement
- Analyzed competitor pages to locate backlink and keyword opportunities
- Using Shopify tools to effectively increase customer reach and grow sales for products.
Design Assistant
JC Penney
08.2008 - 11.2015
- Completed in-depth product design tests using updated software tools
- Designed creative digital displays used in online advertising for local businesses
- Researched trends and projected industry changes to capitalize on emerging opportunities
- Conceptualized and developed graphics products for Private Brands like Arizona, St.John's Bay and Xersion projects using Adobe Photoshop and Adobe Illustrator.
Education
Post Graduate Diploma - International Business Management
Indira Gandhi National Open University
07.2018 - 05.2019
Bachelor Degree - Fashion Design
National Institute of Fashion Technology
07.2002 - 05.2006
Skills
Campaign Management
Timeline
Campaign Manager
Data Axle
07.2022 - Current
Post Graduate Diploma - International Business Management
Indira Gandhi National Open University
07.2018 - 05.2019
Digital Marketing Manager
Dress Circle Retail
12.2015 - 04.2022
Design Assistant
JC Penney
08.2008 - 11.2015
Bachelor Degree - Fashion Design
National Institute of Fashion Technology
07.2002 - 05.2006
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