Digital technology leader with 19+ years of strategic leadership experience in driving digital transformations, omnichannel commerce growth, customer-centric technology innovation, and operational excellence across FoodTech, FinTech, Insurance, and E-commerce sectors. Proven record of scaling digital revenues, optimizing customer experiences, and collaborating with international teams and franchise partners in LAC, North America, Europe, and APAC.
Delivered multi-year digital strategies, roadmap and products, significantly enhancing franchise and business performance globally., Significantly increased digital sales contribution through optimized e-commerce and mobile channels., Implemented customer-centric digital platforms (CRM, QR ordering, WhatsApp ordering) enhancing customer retention and lifetime value., Established actionable analytics-driven feedback systems improving customer satisfaction metrics across multiple regions., Successfully streamlined technology stacks (POS, middleware integrations, digital delivery systems) to reduce service disruptions and elevate service reliability.