Deena Rothwell
Ottawa,ON
Summary
A seasoned professional in the pharmaceutical industry with extensive expertise in management, sales, team leadership, and account management. Known for strategic thinking and successful change management initiatives that drive organizational growth and enhance operational efficiency. Demonstrated ability in Sales Management, Corporate Sales, and developing robust Medical Communications strategies. Proven track record in KOL development, Sales Training, and fostering high-performing teams to achieve exceptional results. Passionate about continuous development and growth, with a commitment to driving business success through strong interpersonal skills and ethical leadership. Seeking challenging executive roles where strategic vision and industry knowledge contribute to sustained business excellence and innovation.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Regional Business Manager – Rare Disease/Immunology
TAKEDA CANADA
01.2023 - Current
- Launched and expanded HyQvia, Cuvitru, Takhzyro, and Firazyr in Eastern and Northern Ontario and Atlantic Canada, driving revenue growth and market leadership.
- Managed diverse healthcare professional clientele, delivering tailored solutions to enhance satisfaction and foster loyalty.
- Developed region-specific strategies for enhanced customer retention and profitability, supporting sustained business growth.
- Provided critical insights through data analysis, enabling informed decision-making and strategic planning.
- Collaborated cross-functionally to innovate customer-centric solutions, improving product offerings and customer satisfaction.
- Conducted strategic customer meetings to optimize product utilization and establish enduring partnerships.
- Advocated for key account needs, ensuring swift issue resolution and maintaining high service standards.
GI Specialty Sales Representative
Takeda Canada
04.2021 - 01.2023
- Managed biologic for Crohn’s and Ulcerative Colitis across Ottawa, Kingston, and Northern Ontario, enhancing treatment outcomes and fostering key relationships with healthcare specialists.
- Utilized CRM software for sales tracking, data analysis, and strategy optimization, collaborating across medical and support teams to elevate customer service standards.
- Developed and executed sales strategies to drive market share, revenue growth, and operational efficiency.
- Delivered competitive intelligence reports, monitored competitors, and orchestrated promotional events to educate customers and amplify product visibility.
- Implemented strategic territory business plans to meet sales targets and expand market reach effectively.
GI Regional Sales Manager Eastern Ontario
Takeda Canada
10.2019 - 03.2021
- Led team of 8 Sales Representatives across Eastern Ontario, fostering unity and boosting sales.
- Achieved sales objectives and KPI metrics, driving overall team success.
- Enhanced Sales Representatives' skills through ongoing coaching and support.
- Collaborated with Medical Communication, Medical, and Marketing teams to achieve aligned objectives.
- Facilitated professional development workshops regionally, nationally, and companywide.
- Recruited, trained, and mentored regional sales representatives, cultivating a high-performing team.
- Ensured compliance with company policies for regional sales operations, maintaining operational excellence.
- Implemented effective territory management techniques to optimize sales and enhance customer engagement.
Senior Executive Specialty Representative: Neuroscience
TAKEDA CANADA
08.2008 - 10.2019
- Launched two ADHD molecules to Pediatricians and Child/Adult Psychiatrists, expanding treatment options in these specialties and enhancing patient care.
- Contributed to enhancing understanding and trust among healthcare professionals by ensuring accurate and effective communication of medical information in Medical Communications for a year.
- Trained Takeda's Japanese salesforce for Intuniv XR launch in Japan, resulting in successful market entry and product adoption.
- Collaborated with marketing to optimize promotional strategies and enhance brand awareness and market positioning.
- Consistently achieved recognition as a President’s Club winner, a Canadian Elite Incentive trip winner, and Rep of the Year winner for outstanding contributions to company success.
- Selected for Ready to Lead program in Switzerland, ranking within top 5% of global talent at Takeda Canada. Contribute to leadership development and implementation of global strategy.
Corporate Account Manager
HOFFMANN – LA ROCHE
03.2007 - 08.2008
- Established strategic relationships and partnerships with large corporations and Canadian Government agencies as part of a national three-member team, enhancing pandemic preparedness and response capabilities.
- Assisted in planning, stockpiling, and deploying Tamiflu, coordinating with Occupational Health Care Physicians, nurses, and distributors, ensuring efficient distribution and availability of critical medication during health crises.
Hospital Representative & Regional Sales Manager
THERAMED CORPORATION
12.2005 - 01.2007
- Successfully re-introduced mature molecules into established and highly competitive commodity markets with limited samples, financial, and marketing resources, revitalizing market presence and increasing product visibility and sales.
- Worked across six therapeutic areas—Otolaryngology, Respirology, Immunology, Cardiology, Nephrology, Obstetrics, and Gynecology—broadening expertise and contributing to comprehensive healthcare solutions in diverse medical fields.
Specialty Pharmaceutical Sales Representative
SANOFI AVENTIS
10.2003 - 12.2005
- Spearheaded the successful launch and growth of a new urological product in Eastern Ontario, alongside maintaining and expanding market share for an Anti-Infective and Cardiovascular product, driving overall sales growth and market penetration.
- Managed relationships with GP’s, Cardiologists, and Urologists, ensuring tailored solutions and strong customer satisfaction.
- Delivered presentations at Regional and National Sales Meetings, showcasing product benefits and strategies, fostering alignment and motivation across sales teams.
- Contributed to annual brand planning, KOL engagement strategies, and marketing initiatives, enhancing brand visibility and market competitiveness.
Pharmaceutical Sales Representative
ABBOTT LABORATORIES
03.1998 - 10.2003
- Successfully maintained, launched, and grew a variety of pharmaceutical products in the Ottawa region, ensuring consistent availability and expanding market reach among GP’s and Specialists, driving overall revenue growth and market share.
- Managed therapeutic areas including Anti-Infectives, GI, and Ross Nutritional products, providing comprehensive healthcare solutions and meeting diverse medical needs within the community.
- Oversaw budget allocation, expense management, continuing medical education, and business planning and development, optimizing resource utilization and ensuring sustainable growth and profitability.
Education
Honours Bachelor of Arts -
BROCK UNIVERSITY
Skills
- Strategic Thinking
- Leadership
- Change Management
- Sales Management
- Problem Solving
- Ethical Leadership
- Interpersonal Skills
- Communication
- Decision Making
- Industry Knowledge
Certification
- Council for Continuing Pharmaceutical Education: Accreditation
- Gastroenterology
- Cardiology
- Women’s Health
- Continuing Medical Education
Coursework
- Leadership/Management program – 1 year – Switzerland
- Peak Performance/Team Effectiveness/Situational Leadership/Professional Selling Skills/Conversational Sales Training/Media Training/Effective Sales to C-Suite Executives/Understanding the Corporate Customer/Insight training
Awards
- Lead top performing GI Primary Care District (2020 - 2021)
- Ready to Lead Program Class Member (Shire 2018-2019)
- President’s Club Winner (Shire 2010 & 2017)
- Canadian Elite Incentive Trip Winner (Shire 2015)
- Sales Representative of the Year Winner (Shire 2011, 2014, 2015)
- Circle of Excellence Award Winner Abbott Laboratories (1999, 2000, 2001, 2002)
Timeline
Regional Business Manager – Rare Disease/Immunology
TAKEDA CANADA
01.2023 - Current
GI Specialty Sales Representative
Takeda Canada
04.2021 - 01.2023
GI Regional Sales Manager Eastern Ontario
Takeda Canada
10.2019 - 03.2021
Senior Executive Specialty Representative: Neuroscience
TAKEDA CANADA
08.2008 - 10.2019
Corporate Account Manager
HOFFMANN – LA ROCHE
03.2007 - 08.2008
Hospital Representative & Regional Sales Manager
THERAMED CORPORATION
12.2005 - 01.2007
Specialty Pharmaceutical Sales Representative
SANOFI AVENTIS
10.2003 - 12.2005
Pharmaceutical Sales Representative
ABBOTT LABORATORIES
03.1998 - 10.2003
Honours Bachelor of Arts -
BROCK UNIVERSITY
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