Summary
Overview
Work History
Skills
Accomplishments
Hobbies and Interests
Languages
Certification
Timeline
Generic
Debra Sheckter

Debra Sheckter

Calgary,AB

Summary

Retired, but not tired florist with over 25 years of knowledge in the floral industry, seeking a position with your growing business. I am very eager to bring my experience and passion for helping others, excellent communication skills, and strong work ethic to a new team environment.

Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.

Collaborative leader partners with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.

Talented Owner with excellent marketing, customer service and facility oversight skills and more than 25 years of experience. Highly effective and comfortable working with people at all levels in organization.

Overview

25
25
years of professional experience
1
1
Certification

Work History

Owner/Head Florist

Deb's Grower Direct, Calgary's Own Flower Co., Orchid Artistry
04.1999 - 05.2024
  • naged all aspects of floral shop operations
  • Provided consultation and free lance design services for special events and corporate clients
  • Developed strong relationships with suppliers
  • Trained and mentored employees, focusing on design techniques, client communication, and business operations
  • Created instructional guides for shop set up, flower care and merchandising
  • Consistent revenue growth (04/1999 - 05/2024)
  • Achieved an increase in revenue over 25 years through marketing, customer retention and implementing sales strategies to increase average order value
  • High value event optimization
  • Revenue generated from repeat customers, referrals, and targeted marketing catering to weddings, celebration of life ceremonies, and corporate events

Skills

  • Training and Development
  • Communication
  • Collaboration
  • Floral design and arrangement
  • Small business operations
  • Customer relations
  • Relationship building
  • Staff management
  • Employee development

Accomplishments

  • Consistent revenue growth, 04/01/99 - 05/01/24, Achieved an increase in revenue over 25 years through marketing, customer retention and implementing sales strategies to increase the average order value.
  • High value event optimization, Revenue generated from repeat customers, referrals, and targeted marketing catering to weddings, celebration of life ceremonies, and corporate events.

Hobbies and Interests

  • Renovation
  • Peloton/Physical Fitness
  • Dogs

Languages

English
Native or Bilingual

Certification

  • ProServe AGLC expires April 19, 2028
  • Alberta Drivers Licence

Timeline

Owner/Head Florist

Deb's Grower Direct, Calgary's Own Flower Co., Orchid Artistry
04.1999 - 05.2024
Debra Sheckter