Summary
Overview
Work History
Education
Skills
Employer Feedback
Timeline
Hi, I’m

Deborah Trendell-Smith

540 Tungsten Crt Kelowna,BC
Deborah Trendell-Smith

Summary

Dynamic and results-driven sales professional with over fifteen years of comprehensive sales and marketing experience. Proven sales talent to cultivate strategic relationships, increase customer base, and maximize account sales. Persistence in achieving goals that leads to professional success while building corporate value.

Overview

29
years of professional experience

Work History

Shoppers Drug Mart

Cosmetic Beauty Advisor
04.2024 - Current

Job overview

  • Stayed up-to-date on industry trends and product knowledge by attending regular training sessions and workshops.
  • Developed strong relationships with clients through attentive listening, empathy, and genuine care for their beauty concerns.
  • Helped achieve monthly sales goals by consistently meeting or exceeding personal targets set by management.
  • Provided a safe and hygienic environment for clients by consistently sanitizing tools, surfaces, and products according to industry standards.
  • Enhanced client loyalty through consistent follow-up on their cosmetic needs and preferences.
  • Offered make-up tips and popular tutorials in alignment with latest trends.
  • Collaborated with team members to plan and execute successful in-store events promoting new product launches.
  • Boosted satisfaction and repeat business by recommending products in alignment with customer needs.
  • Increased customer satisfaction by providing personalized beauty consultations and product recommendations.

L'Oreal Fine Fragrances

Fragrance Demo
01.2022 - Current

Job overview

  • Lead the team to be motivated and well organized
  • Proven knowledge of the cosmetic, skincare and fragrance industry.
  • Maximized event attendance by leveraging social media platforms to promote upcoming product demonstrations.
  • Trained new team members on demonstration techniques, ensuring consistent quality across all presentations.
  • Addressed customer concerns during demos by providing accurate information about products'' specifications and applications.
  • Developed strong relationships with clients through exceptional product knowledge and communication skills.
  • Boosted sales through effective communication of product features and benefits to potential customers.
  • Maintained detailed records of all demo-related activities for future reference or analysis.

Givenchy Fragrances

Fragrance Demo
01.2022 - Current

Job overview

  • Lead the team to be motivated and well organized
  • Maximized sales opportunities during peak periods such as holidays or special events by effectively managing time between tasks.
  • Proven knowledge of the cosmetic, skincare and fragrance industry.
  • Collaborated with team members to create visually appealing displays that showcased available fragrances and promoted seasonal offerings.
  • Upsold additional products such as body lotions, shower gels, and home fragrances to complement customer purchases.
  • Participated in regular team meetings to discuss goals, sales strategies, and opportunities for improvement as a cohesive unit.
  • Increased customer satisfaction by providing personalized fragrance recommendations based on individual preferences and needs.
  • Developed lasting relationships with clients by remembering personal details and previous purchases, creating a tailored shopping experience for each individual.
  • Provided exceptional customer service by promptly addressing concerns or issues with purchased items, ensuring a positive shopping experience.

Nuvo Retail Sales

Sales Representative
01.2022 - 07.2023

Job overview

  • Developed and presented effective sales presentation for new and key accounts
  • Answered customers questions regarding products, prices and availability
  • Responded to all customer inquiries in a timely manner
  • Planned/organized routes within territory to maximize efficiency and manage time
  • Reset Planograms and new store set-ups.
  • Retained excellent client satisfaction ratings through outstanding service delivery.
  • Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
  • Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
  • Negotiated contracts with clients and developed relationships with key personnel.
  • Expanded customer base through cold calling, networking, and relationship building.

TD Bank

Customer Service Representative
10.2022 - 12.2022

Job overview

  • Booking appointments for account openings or financial services
  • Provided exceptional customer service, resulting in increased client retention and loyalty.
  • Balanced cash drawers accurately at the end of each shift, minimizing discrepancies in financial records.
  • Established trust with clients by maintaining confidentiality and protecting sensitive financial information.
  • Identified fraudulent activities by diligently monitoring transactions and reporting suspicious activity to management.
  • Assist customers who are victims of fraud, theft or identity fraud
  • Responsible for handling customers inquiries and complaints.
  • Managed high-volume transactions during peak hours while maintaining attention to detail, ensuring seamless customer experience.

Hudson's Bay

Account Manager / Fragrance Consultant
08.2022 - 10.2022

Job overview

  • Increased client satisfaction by building strong relationships and addressing their needs promptly.
  • Evaluated client needs and developed tailored solutions to increase positive customer ratings.
  • Applied makeup and skincare products to customers following guidelines to enable testing of brand.
  • Collaborated with team members to achieve monthly sales targets and ensure smooth store operations.
  • Promoted additional products and services to increase sales numbers and revenue with diverse selection.
  • Enhanced customer satisfaction by providing personalized beauty consultations and recommending suitable products.
  • Educated customers on proper product usage techniques, fostering confidence in their ability to replicate results at home.

BMO Bank Of Montreal

Customer Service Representative
09.2021 - 04.2022

Job overview

  • Knowledge of banking product and services
  • Supported branch sales goals with effective cross-selling of banking products, increasing overall revenue.
  • Identified potential growth opportunities for both clients and the bank by carefully assessing customer profiles and financial goals.
  • Booking appointments for account openings or financial services
  • Handling of cash
  • Assisted in fraud prevention efforts by closely monitoring customer accounts and reporting suspicious activity as required.
  • Balancing of daily transactions
  • Processed daily cash transactions accurately while adhering to security protocols, minimizing risk exposure for the bank and its customers.
  • Assist customers who are victims of fraud, theft or identity fraud
  • Responsible for handling customers inquiries and complaints.

Shoppers Drug Mart

Cosmetician
09.2021 - 12.2021

Job overview

  • Evaluate customer needs
  • Providing beauty services to customers
  • Provide excellent customer service
  • Knowledge of all cosmetic and fragrance lines
  • Merchandising
  • Handling cash
  • Strong customer service skills
  • Effective communication skills.

Estee Lauder - Hudson's Bay

Account Manager
09.2014 - 12.2018

Job overview

  • Increased beauty product sales by providing personalized consultations and recommendations to clients.
  • Built a loyal clientele base by offering tailored recommendations based on individual preferences and skin types.
  • Managed and trained team members to promote and sell products
  • Provided exceptional customer service by addressing client concerns promptly and offering suitable solutions.
  • Boosted store revenue by cross-selling complementary beauty products and services.
  • Lead the team to be motivated and well organized
  • Proven knowledge of the cosmetic, skincare and fragrance industry.
  • Demonstrated expertise in various makeup application techniques, helping clients feel confident in their appearance.

Aspire Brands (Bonne Bell)

Territory Manager
01.2009 - 01.2013

Job overview

  • Managed all cosmetic accounts covering Windsor to Guelph and Brantford to Owen Sound with regards to sales and merchandising
  • Highly skilled in communicating effectively with company buyers, marketers, peers and management
  • Proven ability to meet targeted goals, build professional relationships with a diverse customer base, maximize sales opportunities and present a professional sales image
  • Developed and presented effective sales presentation for new and key accounts
  • Answered customers questions regarding products, prices and availability
  • Responded to all customer inquiries in a timely manner
  • Planned/organized routes within territory to maximize efficiency and manage time
  • Sourced new accounts to gain new business
  • Reset Planograms and new store set-ups.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.

DebLee Sales Inc.

Owner
01.1995 - 01.2009

Job overview

  • Managed a team of sales reps across Canada
  • Skilled in communicating effectively with company buyers, marketers, peers and management
  • Proven ability to meet targeted goals, build professional relationships with a diverse customer base, maximize sales opportunities and present a professional sales image
  • Developed and presented effective sales presentation for new and key accounts
  • Answered customers questions regarding products, prices and availability
  • Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
  • Responded to all customer inquiries in a timely manner
  • Sourced new accounts to gain new business
  • Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
  • Reset Planograms and new store set-ups.

Education

Grand River Collegiate Institute
Kitchener, ON

Skills

  • Effective Decision Making
  • Sales Presentations
  • Account Management
  • Customer Service Retention
  • Contract Negotiation
  • Excellent Communication Skills
  • Head Office Presentations
  • Leadership/Team Buildings
  • Goal Setting
  • Territory Management
  • Merchandising and Planogram Skills
  • Building Collaborative Relationships
  • Time Management
  • Key Account Acquisition

Employer Feedback

  • I have been consistently impressed with Deb's attitude and productivity. She is very bright, motivated, and quick to learn; works well under pressure and always achieved sales targets. Ms. Trendell also built positive relationships with customers and thus used that rapport to expand business., Nicole Beacock, National Sales Manager, Aspire Brands, Newmarket, ON
  • Deborah Trendell was a key player on our Sales Team. Her attention to detail and ability to work in short times to ensure store level programs were executed seamlessly, was outstanding., Celia Lum, National Sales Manager, Markwins, Toronto, ON
  • Deborah always demonstrated a professional approach and developed excellent relationships with her colleagues and customers. She has the ability to make people feel comfortable and she is always pleasant. Her outstanding commitment and dedication to our company was proven over time through her hard work which helped to grow sales and strong business relationships., Francesca Pattarozzi, Canada Sales Director, Aspire Brands, Woodbridge, ON

Timeline

Cosmetic Beauty Advisor

Shoppers Drug Mart
04.2024 - Current

Customer Service Representative

TD Bank
10.2022 - 12.2022

Account Manager / Fragrance Consultant

Hudson's Bay
08.2022 - 10.2022

Fragrance Demo

L'Oreal Fine Fragrances
01.2022 - Current

Fragrance Demo

Givenchy Fragrances
01.2022 - Current

Sales Representative

Nuvo Retail Sales
01.2022 - 07.2023

Customer Service Representative

BMO Bank Of Montreal
09.2021 - 04.2022

Cosmetician

Shoppers Drug Mart
09.2021 - 12.2021

Account Manager

Estee Lauder - Hudson's Bay
09.2014 - 12.2018

Territory Manager

Aspire Brands (Bonne Bell)
01.2009 - 01.2013

Owner

DebLee Sales Inc.
01.1995 - 01.2009

Grand River Collegiate Institute

Deborah Trendell-Smith