Summary
Overview
Work History
Education
Skills
Websites
Summaryofskillsandqualifications
Timeline
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Deborah Trendell-Smith

Kelowna,British Columbia

Summary

Dynamic sales leader with a proven ability to increase revenue by 30% at Deblee Sales Inc. through strategic territory management and strong customer relationships. Demonstrated excellence in team leadership at Estée Lauder, achieving a remarkable 95% customer satisfaction rating. Skilled in negotiation and sales strategies, contributing to substantial market growth and enhanced client loyalty. Aiming to leverage expertise in driving sales initiatives that foster enduring client partnerships.

Overview

30
30
years of professional experience

Work History

Fragrance Consultant (Part-time)

Givenchy Fragrances
Kelowna, BC
01.2022 - Current
  • Exceeded sales goals by implementing strategic techniques and compelling product demonstrations
  • Managed and trained an 8-member team, leading to a 30% increase in sales performance
  • Maintained high levels of motivation and organization, enhancing overall productivity and teamwork achieved a 95% customer satisfaction rate and built strong client relationships

Fragrance Consultant (Part-time)

Loreal Fine Fragrances
Kelowna, BC
01.2022 - Current
  • Demonstrated comprehensive knowledge of the cosmetic, skincare, and fragrance industry, enhancing customer satisfaction and repeat business
  • Exceeded sales goals by 20% through effective product demonstrations and personalized customer interactions
  • Managed and trained a team of 10 members, fostering a collaborative and motivated environment, resulting in a 30% increase in team performance

Sales Representative

Nuvo Retail Sales
Calgary, AB
10.2022 - 06.2023
  • Upsold products and expanded business within the grocery, pharmacy, and convenience store sectors, resulting in a 15% increase in overall sales for Nuvo Retail Sales
  • Cultivated strong relationships with buyers, leading to a 20% growth in repeat business and customer loyalty
  • Identified and secured new business opportunities, contributing to a 10% expansion in market reach and brand presence
  • Planned and organized routes within the territory to maximize efficiency, leading to a 10% reduction in travel time and improved time management

Account Manager

Estée Lauder
Kelowna, BC
08.2022 - 10.2022
  • Achieved all sales targets, resulting in a 25% revenue increase for Estée Lauder and exceeded monthly sales objectives by 20%, demonstrating exceptional sales skills
  • Led a team of 10 members, improving productivity by 30% through motivation and organization and achieved a 95% customer satisfaction rating and enhanced client loyalty through exceptional service
  • Utilized industry knowledge to drive a 15% increase in product sales

Customer Service Representative

Bank of Montreal
Kentville, NS
10.2021 - 04.2022
  • Enhanced customer interactions, resulting in a 20% increase in cross-selling opportunities and handled cash transactions with 99% accuracy, ensuring seamless daily operations
  • Scheduled appointments, improved client onboarding by 15% and provided timely support to customers affected by fraud, theft, or identity fraud, increasing customer trust by 25%

Cosmetician

Shoppers Drug Mart
Wolfville, NS
09.2021 - 01.2022
  • Increased customer satisfaction and repeat business by 20% through personalized beauty services and enhanced sales by 15% through extensive knowledge of cosmetic and fragrance lines
  • Improved product visibility and store layout by 25% through effective merchandising and maintained a 95% customer satisfaction rating, fostering customer loyalty

Account Manager /Fragrance Consultant

Hudson’s Bay
London, ON
09.2014 - 12.2019
  • Exceeded monthly sales objectives by an average of 25% over five years, boosting revenue significantly
  • Enhanced team performance by 30% through training and product knowledge and achieved a 98% customer satisfaction rating, boosting customer loyalty and repeat business

Territory Manager

Aspire Brands (Bonne Bell)
Westlake, OH
10.2009 - 06.2013
  • Facilitated effective communication with buyers, marketers, peers, and management, improving team collaboration
  • Increased regional sales by 20% and expanded the customer base through targeted sales strategies and achieved a 25% growth in new business acquisitions through effective sales presentations
  • Expanded market share by 15% through sourcing and securing new accounts and enhanced product visibility and increased sales by 10% through planogram resets and store setups

Owner/Broker

Deblee Sales Inc.
London, ON
01.1995 - 12.2009
  • Established strong relationships with buyers, marketers, peers, and management, driving company success
  • Increased annual revenue by 30% and expanded the customer base significantly and achieved a 25% growth in new business acquisitions through compelling sales presentations
  • Maintained high customer satisfaction through knowledgeable customer service and optimized productivity and reduced expenses by 15% through efficient route planning

Education

High School Diploma -

Grand River Collegiate
Kitchener, ON

Skills

  • Sales expertise
  • Territory Management
  • Customer Relationship Management
  • Sales techniques and strategies
  • Team leadership
  • Negotiation techniques
  • Sales closing
  • Client service
  • Time management
  • Upselling and cross selling

Summaryofskillsandqualifications

Crafted and delivered compelling sales presentations to new and key accounts, driving a 20% increase in client acquisitions., Achieved a 20% sales growth within my territory through exceptional customer relationship management and targeted sales strategies., Delivered exceptional customer service and personalized beauty services, achieving a 95% customer satisfaction rate, and building strong client relationships, resulting in a 15% increase in repeat business and customer loyalty., Successfully addressed customer questions regarding products, prices, and availability with a response rate of less than 24 hours, resulting in a 20% increase in customer satisfaction, repeat purchases, and improved overall customer service efficiency., Achieved a 95% client retention rate by delivering personalized service and maintaining high levels of customer satisfaction., Managed and trained teams of 10 and 8 members respectively, fostering collaborative and motivated environments that led to a 30% increase in overall team performance and sales performance.

Timeline

Sales Representative

Nuvo Retail Sales
10.2022 - 06.2023

Account Manager

Estée Lauder
08.2022 - 10.2022

Fragrance Consultant (Part-time)

Givenchy Fragrances
01.2022 - Current

Fragrance Consultant (Part-time)

Loreal Fine Fragrances
01.2022 - Current

Customer Service Representative

Bank of Montreal
10.2021 - 04.2022

Cosmetician

Shoppers Drug Mart
09.2021 - 01.2022

Account Manager /Fragrance Consultant

Hudson’s Bay
09.2014 - 12.2019

Territory Manager

Aspire Brands (Bonne Bell)
10.2009 - 06.2013

Owner/Broker

Deblee Sales Inc.
01.1995 - 12.2009

High School Diploma -

Grand River Collegiate
Deborah Trendell-Smith