Deborah McLean
North York,ON
Summary
Strategic marketing and communications professional skilled in content creation, campaign management, and event coordination. Proven track record in driving engagement and visibility through innovative communication strategies. Experienced in leading teams to execute high-impact campaigns and produce creative assets across multiple platforms.
Overview
2
2
years of professional experience
4
4
Certifications
Work History
Marketing and Communications Assistant
York University
Markham, Ontario
08.2025 - Current
- Strengthened content strategy through research: contributed competitor analysis and audience personas to inform content direction, adjusting creative based on performance insights.
- Developed 40% of outgoing Instagram Reels and Posts on @YorkUMarkham between Sept 2025 and Jan 2026, ensuring content.
- 60% of posts published surpassed an engagement rate of 3%, which exceeds the industry standard within higher education on social media.
- Achieved over 60,000 video views, ensuring consistency, high-performing content aligned with York University’s brand and communication goals.
Vice President of Marketing
Markham Student Council - York University
Markham, Ontario
12.2024 - Current
- Delivered standout campaign outcomes: led the Den Zero campaign to 226% of goal (126% above target) using targeted content, and tailored outreach tactics.
- Led a Halloween campaign that exceeded its campaign goal by 57.5%, using themed creative, event promotion sequencing, and consistent coverage.
- Strategically planned and managed comprehensive campaigns, leveraging performance data for optimization.
- Directed a team of 12 in developing and executing strategic marketing plans for council initiatives, enhancing engagement.
- Designed and produced multi-format assets (posters, flyers, social graphics) to maintain visual consistency while adhering to tight timelines.
Lead Photographer
Starlens Media
Kingston, Jamaica
10.2023 - Current
- Led 50+ client shoots across events, sports, and portraits, managing scheduling and client communication to deliver a smooth, professional experience from booking to final delivery.
- Coordinated shoot logistics to ensure efficient sessions and alignment with client goals and brand needs.
- Delivered 40 edited images per project in an average of 4 days, consistently meeting quality standards and client expectations.
Social Media Manager
Poster Boy Jamaica
St. Catherine, Jamaica
04.2025 - 12.2025
- Produced viral-performing content with videos reaching over 100K views, applying platform-native hooks, pacing, and audience triggers to drive discovery.
- Executed paid social campaigns, launching 6 ads that achieved an average of 35k+ views each, driving sales through distinct, personality-driven creatives that aligned with brand voice.
- Increased account followers by over 1,000 in under two months post-launch through strategic content planning and trend-aware creativity to enhance reach.
Education
Bachelor of Arts - Communications
York University
Markham, ONSkills
- Content creation
- Graphic design
- Social media marketing
- Campaign management
- Event promotion
- Proficiency in Photoshop, Illustrator, and CapCut
- Project management
- Audience engagement strategies
- Problem solving
- Effective communication
- Team leadership
- Creative thinking
- Drive and ambition
Certification
Udemy- Photography Masterclass
Accomplishments
York University 2024 Walter Gordon Book Prize in Canadian Studies - Winter
Affiliations
Production Manager- How To Not Gossip 101 Film
Timeline
Marketing and Communications Assistant
York University
08.2025 - Current
Social Media Manager
Poster Boy Jamaica
04.2025 - 12.2025
Vice President of Marketing
Markham Student Council - York University
12.2024 - Current
Lead Photographer
Starlens Media
10.2023 - Current
Bachelor of Arts - Communications
York University