DEBORA SENGER

Communications, marketing & donor development & strategy • Content development • Photographer • Traditional & digital marketing • Media relations • Project management • Public relations

• Donor development including cultivation, solicitation, recognition, and stewardship of prospects/supporter/donors.
• Donor software review and strategy development and implementation.
• Communications & marketing strategy and content development and implementation.
• Traditional & digital media campaign development, implementation and evaluation of success.
• Media relations management

• Donor development including cultivation, solicitation, recognition, and stewardship of prospects/supporter/donors resulting in the generation of revenue that exceeded campaign and annual targets.
• Communications & marketing strategy development and implementation.
• Traditional & digital media campaign development, implementation and evaluation.
• Website and content development.
• Public & media relations management.

• National communications & marketing strategy.
• Content development including marketing collateral and multi-channel engagement campaigns with a B2B focus resulting in sales increases and targets being exceeded.
• Event management including tradeshows, EXPOS, symposiums, nationally boosting sales and brand awareness.
• Marketing budget and sponsorship request management.
• Strategic communications counsel and support to CEO and senior leaders, including executive speeches, presentations and reports.
• Media relations management.

• Provided high-level communications, marketing and public relations support to the Aboriginal Relations, Human Resources, Information & Technology, and Transportation & Utilities departments.
• Developed, implemented, and evaluated communication, marketing and media relations strategies and tools for civic departments/divisions.
• Photographed City of Saskatoon events and provided images for promotional materials.
• Acted as a consultant to departmental management and other representatives to identify and resolve public, and internal, marketing and communication issues and opportunities.
• Planned and directed special events, news conferences, and related programs for the general public, employees, media, other orders of government and other stakeholders.
• Analyzed emerging communications trends and recommended strategies for their use.

• Developed and implemented communications, marketing and media relations strategies to support strategic directions.
• Produced and distributed digital and print collateral including a biannual magazine, electronic newsletter, admissions brochure, guest lecture series.
• Created dynamic social media marketing campaigns, website content and photography.
• Planned and implemented a wide variety of alumni events across Canada to build and strengthen engagement.
• Recruited, trained and managed volunteers and staff.
• Developed and managed the communications and alumni relations budget.

• Developed, presented and implemented communications and marketing strategies and tools aligned with the College mission, programs and goals.
• Provided website project management to the College of Dentistry staff, faculty, and alumni, Dental Clinic Directors, Media, Access and Production (eMAP) and external contractors.
• Worked collaboratively with internal departments and fundraising professionals to create and guide innovative fundraising activities, attract new donors and increase revenue.
• Coordinated national fundraising events for College alumni.

• Under the direction of the UNDP Vietnam Country Office and the UNDP Asia Pacific Regional Centre, assisted with coordination and execution of the 2012 Legal Empowerment Asia Partnership (LEAP) conference in Vietnam, attended by 17 countries.
• Photographed Legal Empowerment projects across Vietnam and created communications products for the LEAP conference, including a Concept Note, a Logistics Note, and an Invitation Letter.
• Assisted with a State Land Recovery Project community engagement process (which provided justice support to indigenous citizens who had their land taken by the government) undertaken by the UNDP and the Vietnam Lawyers’ Association and produced a policy report.
• Conducted research, recommended policy options, and wrote a report on legal empowerment and access to justice initiatives undertaken by UNDP and its partners.
• Facilitated a LEAP conference session on the Role of NGOs, CSOs and Social Organizations in Fostering Partnerships on Legal Empowerment.

• Developed and implemented inbound and outbound exchange student recruitment, selection and placement programs/processes, timelines, and measurable outcomes.
• Created and implemented communication and marketing strategies to recruit exchange students aligned with university branding strategies.
• Traveled to partner institutions in France, Belgium, and Spain to foster relationships with faculty and staff and to renew exchange agreements.
• Created and delivered Study Abroad Information Sessions campus-wide.
• Supervised staff and students.

• Managed communications, event and volunteer programs for non-profits in Calgary, Alberta, on a contract basis while completing my Bachelor of Communications Studies Degree including the Calgary Achievement Centre for Youth, Bowmont Seniors Assistance Association, and Volunteer Alberta.

• Photographed aftermath of Hurricane Mitch, a category 5 Hurricane causing over 7,000 deaths in Honduras alone.
• Published breaking visual news stories in newspapers and World Vision presentations.

• Writer and photographer

• Writer and photographer
• Created an 8 page news insert disseminated nationwide showcasing development projects undertaken by CIDA and CAUSE Canada in Guatemala raising over $10,000.
• Participated in public consultations with government, civil society and indigenous participants.