DEBORA CICONE GUIMARAES

• Led global commercial planning and integrated business processes to drive end-to-end (E2E) visibility and enterprise-wide S&OP maturity.

Key Achievements:

• Designed and embedded a commercial planning cycle connecting Sales, Marketing, Finance, and Supply Chain, enabling strategic alignment and improved business predictability.
• Spearheaded the implementation of John Galt Atlas (Demand Planning Software), supporting digital transformation and enhancing forecast governance.
• Improved forecast accuracy from 63% to 76% over two years by stabilizing processes, leveraging statistical models, and integrating insights from Sales and Marketing.
• Enabled service level improvement from 77% to 92% by enhancing forecast reliability—directly supporting customer satisfaction and financial performance.
• Led and developed a team of 3 demand planners structured by sales channel, ensuring tailored planning to support commercial strategies.
• Recognized with 3 internal awards for outstanding leadership, results orientation, and successful change management in cross-functional initiatives.

• Led the demand planning function for Natural Factors products, ensuring accurate forecasts and alignment with the supply chain to meet business objectives. Managed relationships with key stakeholders to drive successful business outcomes.

Key Achievements:

• Developed and executed demand forecasts across multiple levels and time horizons, using sales history and marketing insights to improve forecast accuracy.
• Collaborated with Sales and Marketing teams to align demand drivers and refine forecasting models, contributing to a 15% improvement in forecast accuracy.
• Led cross-functional meetings to review demand drivers and reconcile forecast variances, ensuring alignment with business objectives and market trends.
• Implemented a customer engagement program across key accounts in Canada and the US, improving demand/supply management and driving strategic sales growth.

• Managed the Supply Planning team, ensuring optimal inventory levels and alignment with customer demand and production schedules. Worked closely with Sales and Marketing teams to meet customer needs and streamline supply chain operations.

Key Achievements:

• Developed and maintained a comprehensive inventory and replenishment plan to support production while minimizing stock exposure.
• Led the creation of production schedules for cameras and servers, ensuring timely delivery to meet customer demand.
• Supervised a team of planners and schedulers, driving improvements in planning accuracy and efficiency.
• Partnered with Sales and Marketing to identify demand trends and adjust plans accordingly, optimizing supply chain performance.

• Led the demand planning function for multiple product categories within the Brazilian market, improving forecast accuracy and collaborating with sales teams to align business strategies.

Key Achievements:

• Built and managed the demand planning process for multiple product categories, increasing forecast accuracy from 67% to 82%.
• Led the alignment of demand planning activities with financial goals, providing senior leadership with insights on forecast variances and risk areas.
• Developed and implemented tools to enhance forecast accuracy and streamline planning processes, improving overall supply chain efficiency.

• Led portfolio management and strategic planning for the SUNDOWN brand in South America, driving growth through innovative marketing strategies and cross-functional team leadership.

Key Achievements:

• Identified and prioritized new product opportunities, shaping the brand’s strategic direction in the competitive South American market.
• Collaborated with R&D and Sales teams to develop and execute brand strategies, ensuring timely market introductions.
• Managed cross-functional teams to bring strategic solutions to market, meeting deadlines and achieving business growth targets.