Deblina Bhattacharjee
Cambridge,Ontario
Summary
Dedicated Communications Specialist with 4 years of experience covering external and internal communications. Committed to maintaining open communications with stakeholders in an ongoing effort to drive business outcomes by understanding consumers' needs, and translating them into brand ideas that are culturally responsive.
Overview
5
5
years of professional experience
Work History
Change and Communications Specialist
Region of Waterloo
Kitchener, ON
10.2023 - Current
- Experience with internal communications and change management
- Developed internal communications strategy, executed campaign promotions and served as spokesperson when needed
- Developed communication plans to inform staff about upcoming changes.
- Created compelling content for the company intranet, resulting in a remarkable 60% surge in webpage traffic.
- Implemented communications strategies that contributed to a 25% reduction in resistance to change, gauged through surveys and feedback loops.
- Facilitated workshops and meetings to discuss proposed changes and their impacts.
- Monitored the progress of communications initiatives and reported results to the management team.
Communications Specialist
Town of Erin
Erin, ON
06.2023 - 10.2023
- Provided effective issues management services to the senior management team.
- Oversee, monitor and execute social media campaigns for the Town's social media accounts (Facebook, Instagram, Twitter, LinkedIn).
- Wrote scripts for social media and internal videos.
- Developed good working relationships with media and liaising with the press on potential news stories.
- Crafted company newsletters and press releases for print and online materials.
- Wrote AODA-friendly content for the website.
- Advised and supported the communications team during strategy development meetings.
- Write, edit and review various media content, interview responses.
Communications & Marketing Associate
City of Kitchener
Kitchener, ON
10.2022 - 06.2023
- Develop and execute strategic communication and marketing programs for promoting programs and services to 270,000 residents across six city departments.
- De-escalated emerging issues and collaborated with cross-functional teams and external partners to support city-wide initiatives.
- Developed AODA-compliant content for websites. Used clear language, provided descriptions for images, and organized the content in a way that makes it simple to navigate.
- Wrote and edited press releases, statements, public service announcements, and remarks for the Mayor and members of council.
- Created talking points, briefing notes, special reports and media summaries to keep SLT, Mayor and Council members abreast of issues.
- Media buys for print and digital advertising space to promote client materials or agendas.
- Developed and maintained close working relationships with members of press.
- Prepared employee newsletters or stockholders' reports for internal or external audiences.
Brand - Social Media Strategist
Toppr Technologies
, India
05.2019 - 06.2021
- Planned and executed the implementation of the communications plan for the website and digital platforms to increase awareness of educational services and maintain a steady flow of website traffic.
- Led the preparation of biweekly metrics reports to determine the effectiveness of communications efforts and pinpoint areas needing improvement.
- Wrote content for – Outdoor media, media releases, app notifications, digital ads, website, leadership messages, blog, intranet and monthly newsletters.
- Worked on the launch of 2 sub-brands during the pandemic to cater to a broader audience.
- Managed multiple social media platforms including Instagram, Facebook, Twitter, Medium, Quora, and LinkedIn - significantly grew the number of followers on Instagram from 10k to 48.5k in 2 years.
- Organically increased LinkedIn followers by 400% in a year.
- Assisted the customer support team by actively engaging, and responding to online queries to build a positive online presence.
Education
Bachelor of Arts - Mass Communications
Mumbai University
India06-2019
Post Graduate Certificate -
Seneca College
Toronto, ONSkills
- Microsoft Office Suite
- Canva
- Mailchimp
- Constant Contact
- Umbraco
- Cludo
- WordPress
- Adobe Creative Suite
- Social Sprout
- Hootsuite
Professional Skills
- Excellent time management skills, with a high energy level and proactive approach including strong anticipatory skills
- Strong oral and written communications skills including presentation skills, public speaking ability, and group decision facilitation
- Excellent written, verbal, and listening skills; listens to others and effectively comprehends information
- Excellent verbal and written communication and presentation design skills
- Excellent written and verbal communication, and editing, skills
Timeline
Change and Communications Specialist
Region of Waterloo
10.2023 - Current
Communications Specialist
Town of Erin
06.2023 - 10.2023
Communications & Marketing Associate
City of Kitchener
10.2022 - 06.2023
Brand - Social Media Strategist
Toppr Technologies
05.2019 - 06.2021
Bachelor of Arts - Mass Communications
Mumbai University
Post Graduate Certificate -
Seneca College
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