Hi, I’m
Debbie Pudek
COQUITLAM,BC
Summary
Senior Management professional with over 35 years of experience in Marketing, Communications, Human Resources, Program/Project/Change Management, Sales, and Operations. My expertise is differentiated by my ability to transform any business challenge into a growth opportunity for both the business and the teams involved. I am an excellent negotiator, facilitator, skilled mentor, and leader. The passion, drive and focus I bring to any role drives continuous and successful results.
Results-driven executive with extensive experience in strategic leadership and operational excellence. Proven track record in fostering team collaboration, driving organizational growth, and adapting to evolving business needs. Skilled in strategic planning, financial management, and stakeholder engagement. Known for strong decision-making abilities and unwavering focus on achieving measurable outcomes.
Overview
35
years of professional experience
2
Certification
Work History
BC Soccer
President
06.2018 - Current
Job overview
- Strategic oversight over a Soccer organization supporting over 180,000 members consisting of over 120,000 soccer players in BC. Provide strategic planning for player development for Grass Roots and High-Performance play.
- Chair Diversity and Inclusion, Director Risk Management, Director Finance/Risk, Chair Youth Competitions, Director Adult Competitions, Director Referee Development
BC Soccer
Women in Soccer Committee
06.2018 - Current
Elections Canada
Assistant Returning Officer
04.2018 - Current
Job overview
- Plan and organize the delivery of access to voting
SMART Technologies
Senior Product Manager Global Services
12.2012 - Current
Job overview
- P&L responsibility for $2.5M Educational Professional Services portfolio with influence with over 100 employees globally in areas of Education Services, Sales, Marketing, Product Management, and operations.
- Review, assess, and make recommendations for process and product efficiencies to drive improved revenues and margins for 2013
Co-Dek Consulting
President
12.2009 - Current
Job overview
- Executive Consulting
Coquitlam Foundation
Board Member
09.2020 - 08.2021
SHARE Society
Chair – Board of Directors
06.2016 - 06.2020
Job overview
- P&L responsibility for $28 million dollar services and affordable housing nonprofit.
- Provide Executive insight and guidance to support Share Society programs and services servicing the Tri-cities.
- 43 Housing – Executive oversight over 5 properties housing over 280 affordable housing units in the Tri-Cities.
Metro Women’s Soccer Association
Vice President and Director of Marketing and Communications
04.2013 - 06.2016
Job overview
- Company Overview: Metro Women's Soccer League is the largest Women's Soccer Association in Canada representing over 8000 members.
- Develop, drive, and execute on Strategic Plan inclusive of Marketing, Events and Sponsorships.
- P&L and Board Governance signoff for Association financials $500,000
- Metro Women's Soccer League is the largest Women's Soccer Association in Canada representing over 8000 members.
MWSL
Director of Marketing and Communications
04.2015 - 03.2016
Job overview
- Management of day to day communications activities of the organization with consideration given to members’ needs and the long-term sustainability of the organization.
- Provide a voice for Women's soccer in British Columbia by building and/or enhancing strong relationships with stakeholders and serving as the organization’s primary spokesperson
- Sponsorship and Partners: Manage existing and cultivate new, including securing sponsorship funds; website marketing, benefits for membership and event sponsorship.
LDB
Organization Development and Change Consultant/Acting Director
04.2014 - 08.2015
Job overview
- Design and implement organizational effectiveness and leadership development initiatives to help achieve business strategy including but not limited to organizational development, change management, succession planning, assessments, employee engagement, performance management, leadership development, competency modelling, workforce planning and team effectiveness.
- Led and co-facilitated over 300 Managers to date through Change Management Simulation in preparation for transformational organizational change
- Coordinated and facilitated Executive Sponsor Program for Senior Executives in preparation for large transformational projects
- As a strategic business partner to Executive Leadership Team evaluated Employee Engagement results, facilitated employee sessions with the intent to build go forward strategy and plans
- Development of organizational Change Management strategies inclusive of build, execution, and sustainment – Creation of a Change Agile Organization
- Led Change Management for several transformation projects for the organization
FIFA Women’s World Cup
Team Lead – Management Centre/Media/Communications
05.2015 - 07.2015
Job overview
- Manage volunteer management center – Assisting volunteers with changes, sign in, questions and answers. Full security clearance to assist in all areas.
- Media/Communications – working in Communications hub with Journalist/Reporters helping with registration, accreditation and prepping for press releases and guidance to support Share Society programs and services
- Ticketing – assisting public with ticketing issues/concerns – Public Relations.
City of Coquitlam
Member Sport Council
02.2012 - 02.2013
Job overview
- Consult on a wide range of areas including sport and recreation facility development priorities, strategic planning initiatives and policy development.
Whitecaps Foundation
Chair of the Whitecaps Foundation Networks Group
11.2010 - 05.2012
Job overview
- Provide Executive insight and guidance to support the Whitecaps Women's program through fundraising and profile raising as well as developing short- and long-term strategic plans for the foundational programs.
- Target $350K in fundraising for 2011 Series, 30% increase in Ticket Sales
- Design/Develop/drive execution of revenue generating programs
- Driving Sales program to target and secure $70,000-$100,000 of additional revenue for Women’s Whitecaps 2011 program
Allstream
Marketing Western Canada
11.2011 - 01.2012
Job overview
- Negotiate/Secure large sponsorship/media agreements
- Negotiated significant sponsorship and advertising agreements to drive brand in Western Canada. i.e. Gastown Global Relay Bike Race, News 1130 Radio advertising and BC Lion package sponsorship
- Drive/execute Marketing programs/product introductions
- Launched several Sales programs to drive increased revenues and customer adoption – 20% revenue increase
- Drive increased brand awareness and recognition
- Media/Print/Social Media/Events
Acrodex
Executive Consultant
04.2010 - 12.2010
Job overview
- Successfully led Executive Team and developed, designed and operationalized a comprehensive National IT Services program and moved the organization from Cisco Premier to Cisco Gold Partner within a 7-month timeline.
- Results included a 30% increase in National product /services discounts, increased operational efficiencies and streamlined National support model.
- Develop and operationalized a National IT Services Model targeted to increase 30-40% revenues in 2011.
VANOC
Team Lead Event Services
12.2009 - 01.2010
Job overview
- Managed all aspects of Opening/Closing ceremonies for the Vancouver 2010 Olympics, which consisted of 60,000 Spectators, over 3100 Athletes, Media, Performers and Olympic Family inclusive of Victory and Medal Ceremonies
- Managed specialty team responsible for the Athletes parade consisting of over 3100 Athletes for the Opening and Closing Ceremonies
TELUS
Senior Product Marketing Manager
04.2006 - 12.2009
Job overview
- Complete “P & L” responsibility for all aspects of a National Services business worth over $160 Million with influence over 600+ employees.
- Drove, Developed and Launched National Service initiatives, inclusive of program management.
- Negotiated and managed National services agreements with External Vendors. CISCO, Nortel, Avaya, Siemens, Teltronics
- Project/Program Managed National change initiatives
TELUS
Senior Management Lead – National Re-Engineering
02.2005 - 04.2006
Job overview
- Led National Re-Engineering project impacting over 500 employees
- $9M costs savings annually
- Developed, designed, and executed streamlined National processes.
TELUS
Business Manager - National Customer Care
11.2004 - 02.2005
Job overview
- Led and Managed 18 Senior Sales Support Representatives responsible for our top 100 BC Customers who generated 80% of TELUS’s revenue.
TELUS
National Sales Support Manager
01.2002 - 11.2004
Job overview
- Profit and Loss responsibility for $95 million-dollar National Services business
- Managed $1.4M operating budget.
Education
Federal Government
Gender Based Analysis Plus
01.2020
viaSport
Youth Matters from Trans Gender, Unconscious Bias
01.2021
Safe Sport Training
01.2020
Certified Change Management Professional
01.2014
WXN network
Executive program
01.2009
UBC Sauder School of Business
ICD Governance Essential
01.2009
Simon Fraser University
MBA Coop from Executive Management
01.2007
Skills
- Extensive Marketing and Communications background
- Organizational Development/Change Management professional
- Expert contract negotiator
- Certified facilitator with strong presentation skill set at C-Suite level
- Expert Networking skills, extremely strong network within the Business and Non-Profit communities
Websites
Languages
English
Native or Bilingual
Certification
Certified Change Management Professional
Executive Management - MBA
Non Profit Experience
- President, BC Soccer, 2018-06-01, present, Strategic oversight over a Soccer organization supporting over 180,000 members.
- Board Member, Coquitlam Foundation, 2020-09-01, 2021-08-31, Community Member WWC Legacy Committee.
- Committee Member, BC Soccer – Women in Soccer Committee, 2018-06-01, present
- Team Lead, FIFA Women’s World Cup, 2015-05-01, 2015-07-31, Manage volunteer management center.
- Chair, SHARE Society Board of Directors, 2016-06-01, 2020-06-30, P&L responsibility for $28 million dollar services and affordable housing nonprofit.
- Vice President and Director of Marketing and Communications, Metro Women’s Soccer Association, 2013-04-01, 2016-06-30, Develop, drive, and execute on Strategic Plan.
- Chair, Whitecaps Foundation Networks Group, 2010-11-01, 2012-05-31, Provide Executive insight and guidance to support the Whitecaps Women's program.
- Member, Sport Council – City of Coquitlam, 2012-02-01, 2013-02-01, Consult on a wide range of areas including sport and recreation facility development priorities.
- Team Lead, VANOC – 2010 Olympic Games, 2009-12-01, 2010-01-31, Managed all aspects of Opening/Closing ceremonies for the Vancouver 2010 Olympics.
Timeline
Board Member
Coquitlam Foundation
09.2020 - 08.2021
President
BC Soccer
06.2018 - Current
Women in Soccer Committee
BC Soccer
06.2018 - Current
Assistant Returning Officer
Elections Canada
04.2018 - Current
Chair – Board of Directors
SHARE Society
06.2016 - 06.2020
Team Lead – Management Centre/Media/Communications
FIFA Women’s World Cup
05.2015 - 07.2015
Director of Marketing and Communications
MWSL
04.2015 - 03.2016
Organization Development and Change Consultant/Acting Director
LDB
04.2014 - 08.2015
Vice President and Director of Marketing and Communications
Metro Women’s Soccer Association
04.2013 - 06.2016
Senior Product Manager Global Services
SMART Technologies
12.2012 - Current
Member Sport Council
City of Coquitlam
02.2012 - 02.2013
Marketing Western Canada
Allstream
11.2011 - 01.2012
Chair of the Whitecaps Foundation Networks Group
Whitecaps Foundation
11.2010 - 05.2012
Executive Consultant
Acrodex
04.2010 - 12.2010
President
Co-Dek Consulting
12.2009 - Current
Team Lead Event Services
VANOC
12.2009 - 01.2010
Senior Product Marketing Manager
TELUS
04.2006 - 12.2009
Senior Management Lead – National Re-Engineering
TELUS
02.2005 - 04.2006
Business Manager - National Customer Care
TELUS
11.2004 - 02.2005
National Sales Support Manager
TELUS
01.2002 - 11.2004
viaSport
Youth Matters from Trans Gender, Unconscious Bias
Safe Sport Training
Certified Change Management Professional
WXN network
Executive program
UBC Sauder School of Business
ICD Governance Essential
Simon Fraser University
MBA Coop from Executive Management
Federal Government
Gender Based Analysis Plus