DEANNE GREEN

Key Accomplishments:

• Strategic Partnership Expansion : Designed and implemented a province-wide Community Partner Engagement Network with 20+ organizations, including Indigenous groups, Industry and immigrant associations, and workforce councils. This initiative served as a talent and recruitment pipeline while supporting institutional DEI&A priorities and regional workforce development. As a result, Keyin achieved 63% DEI&A enrollment in its Digital Workforce programs—more than double the federal benchmark of 30%.
• Business Development & Sponsored Program Growth: Spearheaded and executed a Community Partner Sponsored Seat Model that enabled community organizations to sponsor student enrollment across programs, increasing diversity enrollment by over 63% and generating new, mission-aligned funding streams.
• Scholarship Innovation & Community Impact : Developed and executed two strategic scholarship programs to advance DEI&A, support enrollment growth, and build civic partnerships. The Fresh Start Scholarship awarded 36 full-tuition scholarships to displaced Ukrainians and newcomers, with placements in high-demand programs and integrated wraparound supports. The Give Back Scholarship, created in partnership with local municipalities, fostered community engagement by supporting locally based learners. Together, these programs enhanced Keyin's reputation for social responsibility and expanded access to education across diverse populations.
• Client-Focused Program Delivery: Developed a wraparound support model in partnership with external agencies (e.g., Stella's Circle, Association for New Canadians, Canadian Coalition for Rehabilitation and Work, Women In Resource Development Corporation, Inclusion Canada NL), aligning services like learning accommodations, financial literacy, mental health, and job coaching, employment counseling with student success strategies, mirroring a client service delivery model.
• Provincial Academic Operations Leadership : Standardized academic onboarding, orientation, and student support systems across multiple campuses. Implemented a centralized Student Success Framework and provincial academic calendar to enhance delivery consistency, retention, and operational efficiency.
• Standardization of Student Success Initiatives: Successfully standardized student success initiatives across the Keyin College Franchise, ensuring consistency in support services.
• Stakeholder Engagement & Brand Presence: Represented Keyin College at high-level provincial and industry forums (e.g., Board of Trade, TechNL), elevating the college's reputation and cultivating relationships that resulted in co-branded scholarships, community events, and collaborative training opportunities.
• Comprehensive Playbook Creation: Created and published playbooks for graduations, admissions touchpoints, and student handbook policies across all campuses, providing clear guidelines and information.
• Industry Skills Gap Identification: Identified industry skills gaps and opportunities, addressing non-technical skills gaps among students for improved career readiness.
• Revenue-Supportive Admissions Strategy : Supported the admissions team through a strategic communications and retention roadmap that increased application-to-enrollment conversion and reduced early-stage attrition by connecting students with immediate community-based supports.

Key Accomplishments:

• Digital Learning Transformation : Played a pivotal role in the digital transformation of academic delivery , transitioning traditional in-person learning to online platforms during the COVID-19 pandemic—ensuring academic continuity and institutional resilience.
• Strategic Industry Partnerships : Built strategic partnerships with employers and industry organizations to align curriculum with real-world demands, increase graduate employability, and drive institutional relevance in regional workforce development.
• Faculty Leadership & Governance : Established and chaired a Faculty Head Committee to strengthen collaboration, academic governance, and cross-campus communication among senior instructional leaders.
• Industry-Aligned Program Innovation : Conducted market and labor force analysis to identify emerging industry needs, leading to the development and redesign of training programs focused on workforce-relevant skills and future-ready competencies.
• Financial Literacy Program Execution : Led the launch and delivery of My Finances 101, a proprietary financial literacy program developed in collaboration with Enriched Academy. The initiative equipped students with essential life skills, strengthened financial wellness, and showcased Keyin's proactive approach to evolving learner needs.
• Market Research and Program Development: Conducted market research to identify industry needs, leading to the development of skill development and training programs that align with market demands.

Key Accomplishments:

• Client Growth & Engagement Strategy : Consulted with new and existing clients to identify training needs and align them with Gardiner Center's programs, contributing to a 10% increase in program enrollment through targeted solution-based engagement.
• Consultative Sales & Opportunity Development : Led strategic sales initiatives by identifying and nurturing prospective clients. Created tailored custom and open-enrollment training opportunities that directly supported business growth and client success.
• Client Relationship Building: Established and nurtured long-term client relationships by serving as a trusted advisor for Gardiner Centre programs, fostering loyalty and repeat business.
• Brand Advocacy & Market Visibility : Represented Gardiner Centre at key community and industry events—including the Board of Trade and regional association conferences—to promote customized training solutions and build institutional brand awareness.
• Cross-Functional Collaboration for Growth : Partnered with the internal growth and marketing teams to align outreach, program development, and sales strategies with Gardiner's strategic plan, driving innovation and market relevance.
• Customized Program Design : Assessed client training needs and developed custom training solutions , ensuring program content was relevant, practical, and aligned with client-specific objectives and industry trends.
• CRM & Data Strategy Execution : Maintained and optimized Gardiner's CRM database to ensure accurate, up-to-date client and prospect data—enabling more effective outreach, relationship management, and business intelligence.
• Proposal Development & Funding Strategy : Wrote and submitted compelling training proposals for open-enrollment and customized programs, securing external funding and demonstrating value to both clients and funding partners.

• Strategic Business Development : Spearheaded prospecting and qualification of new business opportunities across North America, successfully delivering SaaS-based healthcare technology solutions to enterprise clients.
• Lead Generation & Pipeline Growth : Executed multi-channel lead generation strategies—including cold-calling, networking, and digital outreach—resulting in a significant increase in qualified opportunities and measurable revenue growth.
• Client Targeting & Engagement : Identified key decision-makers and influencers within target organizations, building strong entry points to initiate meaningful sales conversations and advance deal progression.
• Sales Funnel Ownership : Managed the full sales cycle from initial outreach to close, using a consultative approach to guide prospects through discovery, solution alignment, and conversion.
• Needs Assessment & Solution Upselling : Conducted in-depth business needs analysis to tailor solutions and identify upsell opportunities, driving higher client value and increasing average deal size.
• Product Demonstration Delivery : Delivered engaging and targeted product demos to qualified leads, clearly articulating value propositions and technical benefits aligned to client challenges.
• Proposal & Contract Development : Created tailored, results-focused sales proposals that played a critical role in securing client buy-in and closing deals aligned with business needs.
• Executive Stakeholder Facilitation : Orchestrated high-level meetings between senior client executives and internal solution leaders, ensuring strategic alignment and client confidence in delivery capability.
• CRM & Sales Data Management : Maintained detailed and accurate data across CRM and pipeline systems, enabling better forecasting, reporting, and decision-making for leadership teams.

• Took a purposeful career pause to focus on raising two young children while continuing to stay engaged in professional development and community involvement.

Key Accomplishments:

• Strategic eHealth Consulting: Provided eHealth consulting services across Newfoundland and Labrador, serving diverse clients, including health regions, hospitals, physician practices, health departments, and health agencies.
• Change Leadership in Mental Health Care: Led transformative change management initiatives for Killick Health's mental health and addictions practice. Assessed clinical workflows and digital health technologies to identify service gaps, streamline operations, and improve care coordination for complex patient populations.
• Stakeholder Engagement & Process Alignment: Facilitated extensive stakeholder consultations with physicians, psychiatrists, and clinical teams to gather insights, align workflows, and ensure cross-functional buy-in for change initiatives.
• Needs Assessment & Service Optimization : Conducted targeted needs assessments across mental health services, identifying system inefficiencies and recommending tailored interventions to enhance provincial care delivery.
• Collaborative Solution Design : Partnered with eHealth consultants to co-create innovative, technology-enabled solutions that addressed critical sector challenges and improved access, quality, and efficiency in service delivery.
• Knowledge Exchange & Thought Leadership : Promoted cross-sector knowledge sharing through facilitated sessions with project sponsors, executive leaders, and clinical teams, fostering a unified approach to change.
• Best Practices Development: Authored and implemented best practices for clinical change management and eHealth adoption, ensuring seamless transitions and increased utilization of digital tools.
• Project Planning & Delivery Frameworks : Developed comprehensive project charters, implementation plans, and stakeholder communication strategies to guide successful project execution and sustainment.
• Community of Practice Model Creation : Designed and launched a provincial Community of Practice for mental health and addictions professionals, enabling peer-to-peer collaboration and shared learning across health disciplines.
• Strategic Proposal Authoring : Produced a published proposal advancing a community-based model of care, providing strategic insight and policy recommendations for mental health stakeholders across the province.

Key Accomplishments:

• Customer-Centric Approach: Conducted on-site visits to customer locations, thoroughly evaluating their requirements, demonstrating product offerings, and proposing strategic solutions tailored to diverse needs.
• Strategic Sales Leadership: Took accountability for the development and execution of a sales plan, successfully achieving profit and market share goals for Merck's women's health franchise.
• Data-Driven Territory Optimization: Analyzed territory data systematically to optimize business potential, leveraging insights in pre/post-call analysis and territory action plans for enhanced sales effectiveness.
• Proactive Customer Engagement: Proactively engaged in prospecting and customer outreach, participating in detailed patient/disease discussions, and seamlessly integrating product knowledge into informative dialogues.
• Sample Inventory Management: Effectively managed and maintained a sample inventory encompassing multiple products, ensuring optimal utilization and availability for customer interactions.
• Leadership in Continuing Medical Education: Led the planning, budgeting, and facilitation of continuing medical education programs, strategically aligning initiatives to support product promotion and disease management objectives.

Key Accomplishments:

• Cross-Functional Collaboration: Collaborated seamlessly with multiple sales team members in a complex, cross-functional matrix environment, actively contributing to the achievement of sales targets and the overall business group profit plan.
• Physician Relationship Building: Leveraged trusted relationships with physicians to enhance the rapport between sales team members and customers, resulting in increased receptivity and optimal delivery of Merck products and services.
• Physician Group Network Development: Developed, facilitated, and coordinated physician group networks, fostering collaboration among key opinion leaders and family physicians. This initiative significantly increased the frequency and quality of interactions between physicians.
• Identifying Care Gaps and Needs: Identified care gaps and unmet medical needs among customers, contributing to the enhancement of disease management strategies and improved patient health outcomes.
• Cross-Functional Consultation: Conducted cross-functional consultations with internal colleagues and customers to assess and confirm care gaps. Utilizing needs assessments, developed tailor-made intervention action plans to address identified issues.
• Continuing Health Education Leadership: Spearheaded the design, delivery, evaluation, and assessment of accredited and non-accredited continuing health education programs across multiple chronic disease therapeutic areas, contributing to the enhancement of medical knowledge.
• Strategic Consultation with Head Office: Consulted with head office in marketing and health education, providing intelligence to develop solutions aligned with strategic business objectives, ensuring the alignment of customer needs with company offerings.
• Financial Management: Managed financial program budgets and opportunity grants for all continuing health education events, ensuring effective and efficient use of resources.
• Stakeholder Partnerships: Established strategic partnerships with key provincial and local organized medicine, as well as academia stakeholders, enhancing collaboration and support for company initiatives.
• Event Coordination and Recognition: Designed, developed, coordinated, and implemented the successful 3rd Annual Merck Saturday Symposium. Received an award of excellence for leadership and collaboration, becoming the preferred partner of the Continuing Health Interactive Educational Forum for ongoing support of their semi-annual educational events.

• Tailor-Made Continuing Health Education Programs: Spearheaded the assessment, development, implementation, and evaluation of customized continuing health education programs across diverse therapeutic areas, including osteoporosis, cardiovascular disease, diabetes, vaccines, migraine, and respiratory disease for physicians in Toronto, Ontario.
• Mainpro M1 Continuing Medical Education Programs: Led the assessment, development, implementation, and evaluation of Mainpro M1 Continuing Medical Education Programs for Merck's Chronic Disease Franchise, with a particular focus on diabetes education.
• Comprehensive Needs Assessments: Conducted thorough needs assessments utilizing various methodologies such as focus groups, surveys, nominal group techniques, questionnaires, and health/population statistics analysis. Identified care gaps in primary care and played a pivotal role in program design consultations.
• Interpersonal Relationship Building: Established and developed interpersonal relationships with provincial and local organized medicine and academia. Facilitated the program accreditation process and expanded partnership opportunities to enhance program success.
• Training and Mentoring: Trained and mentored new health education specialists on adult learning principles and the continuing medical education process, contributing to the professional development of the team.
• Continuing Medical Education Accreditation Leadership: Led the accreditation process for several key physician journal clubs in Toronto, showcasing expertise in ensuring adherence to continuing medical education standards.
• Cross-Functional Team Leadership: Managed a cross-functional team comprising representatives, key opinion leaders, and nonprofit organizations in developing and implementing the annual cardiovascular continuing health education symposium. The collaborative effort led to global recognition with a nomination for the 2008 One Merck Diversity and Inclusion Award.
• Financial Management: Successfully managed financial program budgets and opportunity grants for all continuing health education events, ensuring efficient resource allocation.
• University Partnership Development: Collaborated with the Director, Continuing Events Projects, at the University of Toronto Faculty of Medicine to create partnership opportunities, strengthening ties with the academic community.

Key Accomplishments (Highlighted Achievements):

• Vaccine Launch Support: Received an award of excellence for providing extra health education support during the launch of a first-in-class vaccine, contributing to sales reaching 150% of the plan.
• Pre-Launch Diabetes Therapy Programs: Led the planning and implementation of nationally accredited programs during the pre-launch phase for a first-in-class diabetes therapy. The successful initiative resulted in sales reaching 213% of the plan.
• 2nd Annual Merck Saturday Symposium: Led a cross-functional team in the instructional design and implementation of the 2nd Annual Merck Saturday Symposium, increasing attendance by 50%. Merck received recognition as a leader in health education.
• 1st Annual Merck Saturday Symposium: Received an award of excellence for leading the planning, development, implementation, and evaluation of the 1st Annual Merck Saturday Symposium, a continuing health education event in the Greater Toronto Area.

• Strategic Sales Leadership: Successfully implemented the sales plan, achieving profit plan sales objectives, and surpassing market share goals for the osteoarthritis franchise in the Toronto West territory.
• Data-Driven Territory Optimization: Analyzed territory data to optimize business potential, conducting thorough pre-call and post-call analyses, and formulating effective territory action plans.
• Proactive Customer Engagement: Prospected and proactively engaged with customers, participating in detailed patient/disease discussions, seamlessly integrating product knowledge into informative dialogues.
• Continuing Medical Education Programs: Led the planning, budgeting, and facilitation of speaker-led continuing medical education programs for physician groups, playing a crucial role in supporting product promotion and disease management.

Key Accomplishments (Highlighted Achievements):

• Regional Team Excellence Award (2004): Received the Regional Team Excellence Award in 2004 for an outstanding contribution to Merck's results in sales through exceptional teamwork.
• Market Leadership (2004): Personally elevated Merck's osteoarthritis market to the #1 position in the territory, capturing an impressive 54% of the market share in 2004.
• Profit Plan Achievement (2002): Outperformed the business group, the region, and the country in terms of profit plan objectives for the osteoarthritis franchise in 2002. Despite concerns about cardiovascular risk, successfully navigated a sharp downward trend from February 2002 to October 2002.
• Market Share Leadership (2002): Maintained the #1 position in market share for Merck's cardiovascular franchise, achieving a notable 2.5% increase in new sales for ZOCOR® in 2002.