DEANNA DZIARSKI
Ottawa,ON
Overview
10
10
years of professional experience
Work History
NATIONAL DIGITAL CONTENT SPECIALIST
Rogers Sports and Media
Ottawa, ON
02.2022 - 07.2022
- Managed digital assets and content calendar for over 20 radio stations across Canada
- Utilized Wordpress to create engaging content, maintain website appearance and increase user experience. Added meta descriptions, keywords and image tags to increase SEO presence
- Created and edited compelling and on-brand images, audio, and motion graphics using Adobe Photoshop, Premiere Pro, Canva, and more
- Streamlined operational processes and workflow to effectively modernize and increase efficiency of team performance
- Devised social media strategies and outreach by generating content ideas and highly-visual digital marketing content
- Provided concise and constructive editorial feedback to departments to improve content and marketing publications
- Utilized analytics of user engagement, post performance, and site metrics to determine areas of improvement.
MARKETING AND PROMOTIONS COORDINATOR
Rogers Sports and Media
Ottawa, ON
08.2018 - 02.2022
- Developed proposals and executed branded integrations that fit Rogers’ brands while over-delivering on client expectations
- Wrote crisp and relevant copy for newsletters, website, presentations, and social media in compliance with corporate and legal guidelines
- Developed contests and sweepstakes rules, contracts and revenue-generating strategies
- Coordinated creation and deployment of graphics, videos, social media posts and other marketing collateral.
- Assembled technical equipment for live broadcasts
- Maintained complete database of files, contacts and project materials
- Collected performance data to improve reach of future campaigns
- Answered general communication inquiries by email, phone, mail, and social media with a high-level of customer service
EVENT MANAGER
Filth Dimension
Ottawa
04.2018 - 03.2020
- Designed company's logo and position statement
- Designed weekly and monthly print and digital marketing materials to increase product awareness
- Managed onsite team of photographers, videographers, audio-visual technicians, volunteers, stage artists and facility management team
- Identified appropriate marketing channels and utilized paid advertising to target specific demographics to increase ticket sales and elicit customer engagement
- Installed audio and visual systems and provided troubleshooting when required
- Fostered relationships with local and regional venue owners and sound suppliers to obtain best price, quality, and delivery of products
- Recorded, studied, and adjusted marketing campaigns, resulting in a 900% increase in ticket sales in 2 years
AUDIO PRODUCER
Bell Media
Fort St. John, BC
11.2016 - 11.2017
- Collaborated with roughly 5 clients per week to determine project goals and assist in creative copywriting to enhance marketing strategies
- Regulated sound quality and sound levels during recording sessions to produce high-quality tracks
- Wrote, recorded, and edited creative audio branding for three unique radio stations
- Hosted live and pre-recorded radio shows on "SUN FM" and "The BEAR" 2-5 times per week that included researching topics for comment and discussion, interviewing show guests, presenting whether and news, and occasional live appearances on behalf of radio stations
ASSISTANT BAKERY MANAGER
Cinnabon
Ottawa, ON
09.2009 - 08.2012
- Performed opening and closing duties for department
- Greeted customers, answered questions, and provided great customer experiences
- Performed sanitary inspections of counters, displays and floors to maintain clean appearance at all times
- Trained new staff on company policies, POS system use, proper hygiene and product knowledge
- Devised weekly and monthly employee schedules
- Baked consistent quality items by accurately weighing, mixing, dividing, proofing, and baking
- Exceeded sales goals and accomplished business objectives by inspiring staff, promoting target products and education customers about store promotions
- Maintained inventory control and ordered supplies on monthly basis
Education
DIPLOMA - Radio Broadcasting
Algonquin College
Ottawa, ON06.2015
Certificate - Media Communications
Algonquin College
Ottawa, ON06.2013
Skills
- Social Media Management
- Project Management
- Customer Service
- Event Planning and Execution
- Integrated Marketing
- Campaign Analysis
- Adobe Creative Suite
- Email Campaigns
- Website Copy
- Video Editing
- Public and Media Relations
- Email Communication
- Copywriting, Editing and Review
- Excellent Interpersonal Communication
- WordPress
- Strategic Content Planning and Calendaring
- Radio Broadcasting
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Your most unhappy customers are your greatest source of learning.
Bill Gates
Timeline
NATIONAL DIGITAL CONTENT SPECIALIST
Rogers Sports and Media
02.2022 - 07.2022
MARKETING AND PROMOTIONS COORDINATOR
Rogers Sports and Media
08.2018 - 02.2022
EVENT MANAGER
Filth Dimension
04.2018 - 03.2020
AUDIO PRODUCER
Bell Media
11.2016 - 11.2017
ASSISTANT BAKERY MANAGER
Cinnabon
09.2009 - 08.2012
DIPLOMA - Radio Broadcasting
Algonquin College
Certificate - Media Communications
Algonquin College
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