Deanna Roberts

Results-oriented and dynamic full-service global event planning professional with over 26 years of experience as the owner and CEO of D. R. Roberts Event Management. Proven track record in consistently delivering exceptional events that exceed client expectations, driving business growth and fostering innovation. Skilled at effectively leading diverse teams, cultivating strong client relationships, and implementing strategic initiatives that enhance overall company performance. Recognized for creativity, leadership, and an unwavering commitment to excellence, with a genuine passion for mentoring and empowering the next generation of event professionals. Notable clients include NBA, NFL, USTA, President Obama, State Controller, and Housing California.

• Certified Meeting Manager (CMM), Kelley School of Business, Indiana University, 2019
• Certified Coach in Business and Transformational Change, Health Coach Institute, 2020
• Certification in Sports Marketing, University of San Francisco, 2001
• Certification in Marketing, University of San Francisco, 2002

• Multi-Sport Events: 10-time Sprint Triathlon participant
• Endurance Events: 11-time Half Marathon finisher

• Member: Meeting Planners International
• Member: National Coalition of Black Meeting Professionals
• Certified Minority-Owned Business: Northern California
• Member: Delta Sigma Theta Sorority Inc.

• San Fran Black MBA, 2021, Present
• Loena Musical Program, 2022, 2024
• YMCA, 2018, 2020

EmpowerMe Coaching / D. R. Roberts Event Management
2019 – Present

• Coaching Expertise: Provided transformational coaching to individuals and groups, focusing on business and personal development.
• Mentorship: Guided and mentored students in the San Diego State University Master Program in Meetings and Events.

Mentor, Delta Sigma Theta Youth Academy
1995 – Present

• College Readiness: Provided individualized mentorship on college selection, application processes, and scholarship opportunities, helping students achieve their higher education goals.
• Life Skills Development: Equipped students with essential life skills such as time management, effective communication, and critical thinking to ensure their success in college and beyond.
• Career Guidance: Offered insights into various career paths, connecting students with resources and opportunities that align with their interests and aspirations.
• Holistic Support: Fostered a supportive and empowering environment, encouraging students to build confidence and pursue their dreams with resilience and determination.

• Business of the Year Award | State Controller Malia Cohen, 2024
• Change Maker Award | San Francisco Sun Reporter, 2024
• Featured in Ebony Magazine | Highlighted for contributions to the event planning industry
• Media Features: Contra Costa Times, Oakland Post

Delta Sigma Theta Sorority Inc. | University of California at Berkeley, Kappa Chapter & Berkeley Bay Area Alumni Chapter
1990 – Present

• Toys for Tots: Coordinated and participated in annual toy drives, collecting and distributing gifts to children in need during the holiday season.
• Holiday Meal Delivery: Prepared and delivered meals to homeless individuals during the holidays, ensuring they received a warm, nutritious meal during a time of need.
• Youth Literacy Programs: Volunteered to read to young children, fostering a love for reading and supporting early literacy development.
• Professional Clothing Drives: Organized and contributed to clothing drives, providing professional attire for women and men re-entering the workforce or starting new careers.
• Backpack Giveaway: Led efforts to collect and distribute backpacks filled with school supplies to children, helping them start the school year prepared and confident.