Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Deanna Beat

Vancouver,Canada

Summary

Versatile professional with a diverse background spanning various industries, encompassing roles from Business Analyst to Director. Committed to fostering a thriving organizational culture, consistently employing creativity and passion to craft strategic solutions. Dedication to efficiency and process improvement has driven the creation of tools, systems, and operational excellence.


Over the past two decades, leadership in projects, programs, and organizations has delivered value to teams, partners, and stakeholders. Strengths include analyzing complex situations, identifying opportunities and threats, and crafting strategies aligned with organizational goals. Proven track record marked by strategic leadership, vision, mission, and values-based roadmaps that yield measurable, transformative outcomes.


Championing a global, inclusive team culture, focused on cultivating successful and healthy teams, addressing individual needs, skills, and aspirations. A strategic and imaginative mindset excelled in developing innovative business processes and data-informed decision-making through cross-functional communication and liaison.

Overview

25
25
years of professional experience
1
1
Certification

Work History

Head of QVS Analytics

Electronic Arts (EA)
09.2020 - 05.2023

Led a diverse group of analytics professionals in a global analytics team. Created and drove the multiyear organization strategy focusing on measurable operational KPIs such as: data maturity, data driven efficiencies, community engagement and continuous value

  • Implemented strategic transformation plan and met operational KPIs
  • Growing the Analytics team to more than 80 with midterm projections to increase 9% year over year
  • Reduced overall budget impact
  • Transform the way Quality Verification reduces risk in delivering high quality games by being data-informed
  • Support smart efficiencies using process, data innovation and data maturity drivers
  • Enable all stakeholders with timely and trustworthy KPIs to support scalability, sustainability, and predictability business drivers
  • Delivered value to over 2300 data consumers.

Director, Analytics

Electronic Arts (EA)
06.2018 - 09.2020

Drove the vision to enable a data driven quality organization; built capabilities and CULTURE that focuses on ways to surface, analyze, and ACT on data. Organizes, leads and grows a large group of Data specialists.

  • Enabled Quality Verification teams to streamline quality assessments on more the 25 games – saving significant investment in low-value testing effort
  • Created and implemented business strategy focused on lean start-up practices – culture, engagement, data usage and value
  • Led team in adopting a one-stop data platform; roll out of PowerBI reporting and tools training. Continuous exploration of tools like Snowflake and Looker)

Development Director QA

Electronic Arts (EA)
09.2016 - 06.2018

Responsible for overseeing the quality program for one of the largest and most dynamic games in the industry: FIFA G4. Align the QA goals with Development to build the best possible game.

· Established new PM standards – guiding a team of over 200 multi-discipline and distributed, including Quality Analysts and Quality Engineers.

· Created novel solutions to test strategy including coverage vs yield indicators and value tests.

· Hired the first Data Analyst in QA – initiated process change saving the team 15% of the annual budget.

Development Director (Project Management)

Electronic Arts (EA)
01.2007 - 09.2016

Responsible for multiple game development areas as Franchise Development Director. Led progressively larger and more complex game titles – including the Sims, Madden, Tennis, and FIFA on a variety of platforms.

Program Manager, Security Services & Facility

Vancouver International Airport Authority
04.2003 - 12.2006

Managed high-profile IT programs, and led multiyear planning and operations for Airport Security Systems. Responsible for customer alignment, planning and delivery of technology change

  • Lead all aspects of projects, including business strategy, budget, resourcing, and vendor negotiation
  • Vendor negotiation and implementation of major security infrastructure systems that were implemented to support and contribute to YVR being voted Best Airport in North America
  • Site evaluation – researched and implemented new conventions for the entire airport lands and buildings.

Director, eBusiness Engineering

Tantalus Communications Inc.
03.1998 - 11.2001

Responsible for strategy and daily operations of the management consulting branch. Met divisional goals, as follows: operated profitably within the first 3 months, provided a new revenue stream for the organization and increased staff utilization. Launched and managed additional departments, including:

  • Project Management Office: providing infrastructure support to projects
  • Training Division: facilitated ongoing training; supporting employee development, an incubator-style learning environment for clients and infrastructure to integrate new partners
  • Quality Assurance Department: established guidelines and best practices for ensuring quality across the organization
  • Functional expert: Oracle eBusiness suite, Financials on Oracle 9i technologies.

Education

Internet Publishing Certificate -

The University of British Columbia

Post Bach Business Administration (B.B.A.) -

Business Administration, Langara College

Bachelor of Arts (BA) -

English, The University of British Columbia

Skills

  • Strategic leadership
  • Analytics
  • Business Process Improvement
  • Lean Start-up
  • Operations Change Management
  • Digital Transformation
  • Cross-functional Team Leadership
  • Diversity & Inclusion
  • Operational Excellence
  • Project Management
  • Budget & Forecasting
  • Cross-Functional Collaboration

Certification

  • Certified ScrumMaster, Scrum Alliance, 06/2011, 06/2011
  • PMP Certification, PMI, 03/2007

Languages

English
Native or Bilingual

Timeline

Head of QVS Analytics

Electronic Arts (EA)
09.2020 - 05.2023

Director, Analytics

Electronic Arts (EA)
06.2018 - 09.2020

Development Director QA

Electronic Arts (EA)
09.2016 - 06.2018

Development Director (Project Management)

Electronic Arts (EA)
01.2007 - 09.2016

Program Manager, Security Services & Facility

Vancouver International Airport Authority
04.2003 - 12.2006

Director, eBusiness Engineering

Tantalus Communications Inc.
03.1998 - 11.2001

Internet Publishing Certificate -

The University of British Columbia

Post Bach Business Administration (B.B.A.) -

Business Administration, Langara College

Bachelor of Arts (BA) -

English, The University of British Columbia
Deanna Beat